August 1, 2016

Samsung Explains Why It’s Betting on ‘Experiential’ Marketing


In an era when many consumers are actively trying to avoid advertising, marketers are increasingly searching for other ways to reach customers. That’s one of the reasons Samsung is increasingly turning to “experiential” marketing and social media. “Marketing used to be about creating a myth and telling it, and now it’s about finding a truth and sharing it,” Marc Mathieu, CMO of Samsung, says.

Not just about telling but experiencing.

Topics: Social Media, Experience and Service Design, Digital Strategy, Vertical - Consumer Electronics, Branding