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Through stories and case studies, learn from our experts as they share their knowledge and experience. en-us Tue, 15 Nov 2022 15:33:41 GMT 2022-11-15T15:33:41Z en-us Google Trends Search Insights October 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-october-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for October 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for October 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p><strong>Harvesting Search Queries in October 2022</strong></p> <p>Autumn 2022 is in full effect across the USA last month and we followed along, recording the top queried keyword phrases each day. Looking at our collection, we see interest in Halloween entertainment options, dreams of big lottery wins, and concerns about tech companies.&nbsp; With the MLB playoffs, College and Pro Football games, and the NBA season starting up again, we collected a large number of keyword phrases related to sports. Lastly, the two events that best captured the moment in time that was October 2022: McDonalds introduced Happy Meals for adults and a gamer revealed his face. People showed their quest for knowledge of both these things via Google search and the AMP Agency team was there to witness it.</p> <p><strong>The Day of The Dead Doodle</strong></p> <p>We almost got through the whole month without seeing a keyword phrase queried more than 10 million times within a day.&nbsp; On the last day of October, Google changed its logo and we got our top phrase of the month by query volume:</p> <ul> <li>Day of the Dead - 10/31/2022 - 10,000,000+ queries</li> </ul> <p>Clicks on the logo sent people to the results page for “Day of the Dead” as a celebration of a holiday&nbsp; <span style="font-size: 11px; color: #202122;">widely observed in Mexi</span>co.</p> <p><strong>October 2022 Entertainment Options</strong></p> <p>Thursday the 13th was the day to learn more about the films and TV shows that were made for frights.</p> <ul> <li>Halloween Ends - 10/13/2022 - 1,000,000+ queries</li> <li>The Watcher - 10/13/2022 - 500,000+ queries</li> </ul> <p>Michael Myers is back for another installment of the Halloween movie series and home ownership is made scarier when letters arrive in the mail in the Netflix show, The Watcher. Yes, even scarier than the utility bills.</p> <p>Swifties were excited about a new album and Heidi Klum dressed as a worm.</p> <ul> <li>Taylor Swift - 10/20/2022 - 1,000,000+ queries</li> <li>Heidi Klum - 10/31/2022 - 500,000+ queries</li> </ul> <p>Taylor Swift’s <a href="https://en.wikipedia.org/wiki/Midnights"><span>Midnights album</span></a> was released on the 21st and Heidi Klum hosted her first Halloween party since 2019 and was dressed extremely realistically as a human-sized worm. It’s another great sign that things are getting back to a post-pandemic reality.&nbsp;</p> <p><strong>Powerball Fever</strong></p> <p>In October, they kept drawing numbers and they kept finding no winners. With no winners, the jackpot kept getting larger and so did the search interest.</p> <ul> <li>Powerball - 10/25/2022 - 500,000+ queries</li> <li>Powerball - 10/27/2022 - 500,000+ queries</li> <li>Powerball - 10/29/2022 - 2,000,000+ queries</li> </ul> <p>There’s definitely a correlation to the size of the jackpot and the number of queries.&nbsp; When there is a chance to win a billion dollars (or close to it, after taxes), “Powerball” makes the daily top 3 in Google Trends.</p> <p><strong>Two Big Reveals</strong></p> <p>The gaming YouTuber Dream decided to reveal his face after years of concealing it and McDonalds released a Happy Meal made for adults that feature collectables from the streetwear brand, Cactus Plant Flea Market:</p> <ul> <li>Dream face - 10/1/2022 - 1,000,000+ queries</li> <li>Cactus Plant Flea Market - 10/3/2022 - 1,000,00+ queries</li> </ul> <p>Dream’s face reveal was a big deal.&nbsp; According to People.com, the video where he showed his face for the first time on YouTube generated over <a href="https://people.com/human-interest/youtube-minecraft-gamer-dream-reveals-face-first-time-millions-fans/"><span>21.9 million views and 2.5 million likes</span></a> in less than a day.&nbsp; Happy Meals for Adults launched with figurines designed in collaboration with CPFM and clearly people were excited to learn more about them.</p> <p><strong>Politics Here and Across The Pond</strong></p> <p>In the US, debates between candidates running for Senate seats drove people to search.</p> <ul> <li>Warnock, Walker debate - 10/14/2022 - 200,000+ queries</li> <li>Fetterman - 10/25/2022 - 500,000+ queries</li> </ul> <p>We safely predict we’ll see more query volume for keyword phrases related to the midterm elections next month. Stay tuned.</p> <p>Search interest in UK politics continued in October with the appointment of a new Prime Minister.</p> <ul> <li>U.K. Prime Minister - 10/19/2022 - 1,000,000+ queries</li> <li>Rishi Sunak - 10/23/2022 - 1,000,000+ queries</li> </ul> <p>After Liz Truss stepped down from the post, Rishi Sunak officially became the incumbent Prime Minister on October 25th, 2022.</p> <p><strong>October 2022 Tech News</strong></p> <p>There were three notable queries related to tech companies from our collection last month:</p> <ul> <li>Amazon Prime Day - 10/10/2022 - 200,000+ queries</li> <li>Meta stock - 10/26/2022 - 500,000+ queries</li> <li>Elon Musk - 10/26/2022 - 500,000+ queries</li> </ul> <p>There was another Amazon Prime Day in October 2022 although the search interest related to this one wasn’t as large as the one that occurred during the summer:</p> <p><img src="https://lh5.googleusercontent.com/XuMYgfK-G-6OFFwG5F5qp8i-JILzeIN2ifYZISAcQ2dXWAmEF5NIIFDSSSjodELmB8jdcsK7b3NARrNr5I3YrZvV_rhhy_ms5a5vuIk1-I6HuCbi3oPbnFwRqbbLwQY5krYeum42KK954E8VDOdP87Tavfh_LGDWEbFyZ-o6OgMD1p8scjO8ioSiwMQD6A" width="624" height="332"></p> <p>Maybe one Prime Day per year is enough?&nbsp;&nbsp;</p> <p>The other two tech-related keyword phrases were a bit more gloomy as Meta released its third quarter earnings on the 26th, which caused the stock of Facebook’s parent company to fall sharply. On the same day, Elon Musk finalized his purchase of Twitter.</p> <p>What will the future hold for either of these properties?&nbsp; Whatever happens, people will be searching for answers.</p> <p><strong>The Collegiate Gridiron Roundup</strong></p> <p>Sports-related queries took up the majority of our collection from October 2022.&nbsp; Here are the top college football keyword phrases:</p> <ul> <li>Georgia football - 10/1/2022 - 1,000,000+ queries</li> <li>Alabama football - 10/8/2022 - 1,000,000+ queries</li> <li>Tennessee football - 10/8/2022 - 200,000+ queries</li> <li>Texas Longhorns football - 10/8/2022 - 200,000+ queries</li> <li>Alabama football - 10/15/2022 - 2,000,000+ queries</li> <li>Clemson football - 10/22/2022 - 500,000+ queries</li> </ul> <p>Since these keyword phrases were all queried on Saturdays, the intent behind them is most definitely game related.&nbsp;</p> <p><strong>Just The Top NFL Queries</strong></p> <p>If Saturdays are for college football, then Sundays are for the NFL.&nbsp; And Mondays.&nbsp; And Thursdays.</p> <ul> <li>Dallas Cowboys - 10/2/2022 - 1,000,000+ queries</li> <li>Chiefs - 10/2/2022 - 1,000,000+ queries</li> <li>Vikings - 10/2/2022 - 1,000,000+ queries</li> <li>49ers - 10/3/2022 - 2,000,000+ queries</li> <li>Tom Brady - 10/4/2022 - 1,000,000+ queries</li> <li>Broncos - 10/6/2022 - 2,000,000+ queries</li> <li>Packers - 10/9/2022 - 2,000,000+ queries</li> <li>Bengals - 10/9/2022 - 1,000,000+ queries</li> <li>Bears - 10/13/2022 - 2,000,000+ queries</li> <li>Cowboys - 10/16/2022 - 2,000,000+ queries</li> <li>Broncos - 10/17/2022 - 2,000,000+ queries</li> <li>Christian McCaffrey - 10/20/2022 - 1,000,000+ queries</li> <li>Saints - 10/20/2022 - 1,000,000+ queries</li> <li>Dallas Cowboys - 10/23/2022 - 1,000,000+ queries</li> <li>Steelers - 10/23/2022 - 1,000,000+ queries</li> <li>Patriots - 10/24/2022 - 2,000,000+ queries</li> <li>Tampa Bay Buccaneers - 10/27/2022 - 2,000,000+ queries</li> <li>Tom Brady - 10/27/2022 - 1,000,000+ queries</li> <li>Buffalo Bills - 10/30/2022 - 2,000,000+ queries</li> <li>Eagles - 10/30/2022 - 1,000,000+ queries</li> <li>Vikings - 10/30/2022 - 1,000,000+ queries</li> </ul> <p>There were more NFL related queries collected last month but we’re only publishing the phrases that were queried more than a million times during a 24 hour period.&nbsp; This list is long enough!</p> <p><strong>Major League Baseball Is Still Interesting</strong></p> <p>The MLB playoff got a lot of attention from what was reported in Google Trends</p> <ul> <li>Aaron Judge - 10/4/2022 - 500,000+ queries</li> <li>Mets - 10/7/2022 - 1,000,000+ queries</li> <li>Phillies - 10/7/2022 - 500,000+ queries</li> <li>Astros - 10/11/2022 - 1,000,000+ queries</li> <li>Dodgers - 10/11/2022 - 1,000,000+ queries</li> <li>Phillies - 10/14/2022 - 1,000,000+ queries</li> <li>Yankees - 10/15/2022 - 1,000,000+ queries</li> <li>Yankees - 10/16/2022 - 2,000,000+ queries</li> <li>Phillies - 10/18/2022 - 2,000,000+ queries</li> <li>Padres vs Phillies - 10/21/2022 - 500,000+ queries</li> <li>World Series - 10/28/2022 - 2,000,000+ queries</li> <li>Astros - 10/31/2022 - 1,000,000+ queries</li> </ul> <p>The eventual winner of the World Series will be revealed in our next report - no spoilers!</p> <p><strong>A New NBA Season</strong></p> <p>The 2022-23 season kicked off in October. Before the games started, Draymond Green made headlines for getting into a fight with one of his teammates:</p> <ul> <li>Draymond Green - 10/5/2022 - 500,000+ queries</li> <li>Draymond Green - 10/7/2022 - 1,000,000+ queries</li> </ul> <p>The rest of the NBA-related queries had more to do with games than individual players.</p> <ul> <li>NBA - 10/18/2022 - 1,000,000+ queries</li> <li>Lakers - 10/18/2022 - 500,000+ queries</li> <li>Suns - 10/19/2022 - 200,000+ queries</li> <li>Lakers - 10/21/2022 - 500,000+ queries</li> </ul> <p>The volume of NBA queries will pick up in March 2023 and will continue increasing in interest until the Finals in June.</p> <p><strong>Is European Soccer’s Popularity Apparent To You?</strong></p> <p>Finally, Keywords related to European football matches continue to appear in the top 3 of Google’s daily trends.&nbsp; Here’s the full list of phrases.</p> <ul> <li>Man City vs Man United - 10/1/2022 - 1,000,000+ queries</li> <li>Man City vs Copenhagen - 10/5/2022 - 200,000+ queries</li> <li>Chelsea vs Milan - 10/5/2022 - 200,000+ queries</li> <li>Arsenal vs Liverpool - 10/9/2022 - 500,000+ queries</li> <li>Barcelona vs Inter - 10/12/2022 - 500,000+ queries</li> <li>Rangers vs Liverpool - 10/12/2022 - 200,000+ queries</li> <li>Real Madrid vs Barcelona - 10/15/2022 - 1,000,000+ queries</li> <li>Manchester United - 10/19/2022 - 200,000+ queries</li> <li>Chelsea vs Man United - 10/22/2022 - 500,000+ queries</li> </ul> <p>The popularity of this non-American sport is quite apparent in search trends. The team at AMP Agency wonders when there will be more domestic coverage of these games.&nbsp; Perhaps soon is likely the answer.</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-october-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Thought Leadership Thought Leadership Tue, 15 Nov 2022 15:33:41 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-october-2022 2022-11-15T15:33:41Z AMP Anywhere: The Future Of Work- AMP Agency https://www.ampagency.com/blog/amp-anywhere-the-future-of-work <p>One of our mantras here at AMP is “Question Everything” - we’re practiced at examining our deeply held assumptions and asking - is there a better way? Still, in 2019, even with a relatively flexible work environment, we assumed that “work” meant the 9-5 in-office grind. We never stopped to ask ourselves… “why? And is this really the best model?”</p> <p>One of our mantras here at AMP is “Question Everything” - we’re practiced at examining our deeply held assumptions and asking - is there a better way? Still, in 2019, even with a relatively flexible work environment, we assumed that “work” meant the 9-5 in-office grind. We never stopped to ask ourselves… “why? And is this really the best model?”</p> <p>Then 2020 and the Covid-19 pandemic hit, and out of necessity we realized there could be a different way to work. Sometimes it takes this level of disruption to jolt us out of our most deeply held assumptions.&nbsp;</p> <p>But the jolt was effective. As other companies assumed a “return to normal” and continuously planned and pushed back office re-opening dates, AMP exited our four national office location leases. Instead of rushing back to “normal” we wanted to ask ourselves: was the old normal actually working for us anyway? And - what could a better way look like?&nbsp;</p> <p>For us it was a design question, and the brief was to redesign the way we work. Like any design question, there were a wealth of exciting possibilities and major challenges to overcome. And we needed to start with the humans at the center. What did our clients need from us, and what did our employees need to deliver their best work to them?&nbsp;</p> <p>The answer was not the status quo. Our people told us loud and clear that they did not want to head back into the office full time. Our employees, our clients, and loads of new research were telling us the <a href="https://www.forbes.com/sites/iese/2021/06/09/the-benefits-of-flex-work-for-people-families-and-the-environment/?sh=32cc4b245be6"><span>benefits of the flexibility of remote work</span></a> (No commuting! Better work/life integration! Higher productivity!). And as our pandemic-induced remote state chugged along, we also discovered some more surprising insights:</p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><strong>Virtual environments can make collaboration</strong><strong><em> better</em></strong></p> <p>Before 2020, workers were <a href="https://www.viewsonic.com/library/business/wasting-time-meetings/"><span>wasting an average of&nbsp; 9 minutes </span></a>per meeting just setting up tech - that’s 30% of a half hour meeting, wasted. 40% of workers were wasting up to 30 minutes <a href="https://www.wsj.com/articles/new-office-flashpoint-who-gets-the-conference-room-1413307377"><span>just searching for an open conference room</span></a><span style="color: #515661;">. </span>Conference calls with a mix of remote and in-person attendees left the people dialing in outside of the office at a disadvantage. At AMP, we were facing these types of pain points all the time, collaborating across four offices with clients all over the country. In this model, the tools meant to help us communicate like we were in person were actually making us feel farther away.&nbsp;</p> <p>But something interesting happened when suddenly <em>everyone</em> was remote. Conference calls died out in favor of video, and these remote meetings acted as a great equalizer. We could all clearly see each other’s faces, no matter where we were zooming in from. Disembodied voices we’d been working across offices with for years became - perhaps paradoxically - more tangible humans. We met their kids, their pets, their roommates. Clients who we previously talked to on the phone and saw in person every few months became regular face-to-face virtual collaborators.&nbsp;</p> <p>This new type of collaboration unlocked huge benefits. Employees felt more connected to their coworkers in other locations, and the work was thriving. Our client satisfaction metrics went up year over year. We took on global clients and expanded our teams outside of the US. Our business saw growth amidst a period of economic uncertainty. We saw that elements of remote work would be good for our people, our clients, and our business.&nbsp;&nbsp;</p> <p>&nbsp;</p> <p style="text-align: center;"><strong>Virtual environments have higher intensity</strong></p> <p>Our creativity and collaboration had been unlocked, but we also found the zoom fatigue was <em>real</em>. In the pre-pandemic days, we assumed burnout was directly related to long hours. But a look at our employee’s time-tracking told us that may no longer be the case - even employees not working overtime were feeling the fatigue. It turns out that without those built-in breaks chatting while troubleshooting tech and making coffee in the office kitchen, people’s days working remotely aren’t just more productive, they’re more intensive. With all remote all the time, a 40 hour workweek can start to feel like 50.&nbsp; If the future of work had remote elements, our new model would need mechanisms in place to prevent burnout.&nbsp;</p> <p>&nbsp;</p> <p style="text-align: center;"><strong>Career and life phase inform employee needs</strong></p> <p>When the pandemic abated and parents were better able to get reliable school and childcare, AMP parents often preferred remote work. They could have breakfast with their kids without fear of missing the commuter rail. They could pop out to pick up a sick kid without sacrificing hours of their work day. Many, in the middle of their careers, had already built the skills and confidence that could transfer to a new environment. They were thriving in the remote workplace.&nbsp;</p> <p>But employees at the beginning of their careers were disoriented. They were missing out on the mentorship and guidance you get from observing and interacting with more seasoned co-workers day-to-day, not to mention the <a href="https://www.nytimes.com/2022/08/06/opinion/return-to-the-office-remote-hybrid.html"><span>camaraderie that comes from early office friendships</span></a>.&nbsp;</p> <p>We discovered that people were living in a multitude of personal situations that demanded different work environments in order to thrive.&nbsp; We needed a model that could provide options for multiple ways of working depending on what employees needed to grow and do their best work.</p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><strong>Our Innovative Approach to Work: AMP Anywhere</strong></p> <p>With these insights, we set out to design a new model based on radical flexibility. We concepted and pressure tested multiple models. And here’s what we’ve launched: a working model we call AMP Anywhere with three core tenets:</p> <ol> <li>You can work from anywhere, including from home or in an office – whatever works best for you.</li> <li>Compensation does not depend on or change based on where you live.</li> <li>Even if you’re not near an office location, you’ll have opportunities to collaborate in person on an ongoing basis.</li> </ol> <p>Two years after we exited our office leases, our workforce spans across 30+ markets internationally, and we’re reopening smaller flexible spaces in places with high employee concentration -&nbsp; Boston and New York. This month we rolled out extensive guidelines for communication norms, travel policies, and collaboration opportunities built for a positive, equitable employee experience no matter how you work best, including deep-work focused “Flex Fridays” and events for AMPers to connect in-person with their co-workers across the globe.&nbsp;</p> <p><br><br></p> <p style="text-align: center;"><strong>Up next: Prototype. Test. Iterate.&nbsp;</strong></p> <p>We’re not done. We believe this is what the future of work looks like. But we also know that there will be a whole new set of assumptions we develop that we’ll need to break down. Unlike our old working model, the future of work is not static. It’s pliable. It’s evolving. As AMPers, we have a commitment to Question Everything. That means a commitment to continually innovate and improve around the ways we work to make our lives and work truly sing.&nbsp;</p> <p>&nbsp;</p> <p style="text-align: center; font-weight: bold; font-size: 24px;"><span style="font-size: 30px;">Welcome to the future of work. This is our first prototype.&nbsp;</span></p> <p style="text-align: center;">–<em> Greer Pearce, SVP, Brand &amp; Innovation</em></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Famp-anywhere-the-future-of-work&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Culture Thought Leadership Mon, 14 Nov 2022 09:30:00 GMT https://www.ampagency.com/blog/amp-anywhere-the-future-of-work 2022-11-14T09:30:00Z Greer Pearce Google Site Name Update: What To Know https://www.ampagency.com/blog/google-site-name-update <h1><strong>What is Google’s new update?</strong></h1> <p>Google has rolled a new change in the way they present their search results on mobile devices for brand keyword queries. The engine is now prioritizing the site name for brand name queries of a company instead of the contents of the home page’s title tag.</p> <h1><strong>What is Google’s new update?</strong></h1> <p>Google has rolled a new change in the way they present their search results on mobile devices for brand keyword queries. The engine is now prioritizing the site name for brand name queries of a company instead of the contents of the home page’s title tag.</p> <p><br>For example, before this change, a query of the company name, “<strong>rover</strong>”, would show the contents of home page’s title tag in Google’s mobile search results:<img src="https://www.ampagency.com/hubfs/Screen%20Shot%202022-11-09%20at%2010-54-03%20AM-png.png"></p> <p>With this change, a query of “<strong>rover</strong>” on mobile now presents a result with the site name in search results along with the favicon and URL:</p> <p><img src="https://www.ampagency.com/hubfs/Screen%20Shot%202022-11-09%20at%2010-54-34%20AM-png.png"></p> <p>Currently, site names are available for mobile Google Search results in English, French, Japanese, and German, with more languages to follow in the coming months.</p> <p>&nbsp;</p> <h1><strong>Why is Google using only site names?&nbsp;</strong></h1> <p>Google strives to make it easier for users to find the specific website that is associated with the brand name they are searching for. By using only site names in search results, Google believes it becomes a lot easier to find the specific brand being searched.&nbsp; These types of keywords are seen as being navigational in nature; that is, a keyword that has the intent of getting a person to the brand’s home page.&nbsp;</p> <p><br>This update does not affect results for non-branded or expanded branded keyword queries.&nbsp; Keeping the company Rover as our example, If one were to search “<strong>dog walking</strong>” or “<strong>rover dog walking</strong>”, the title tag’s content will appear as the link text for the home page:<img src="https://www.ampagency.com/hubfs/Screen%20Shot%202022-11-09%20at%2011-06-04%20AM-png.png"></p> <h1><strong>How Can You Optimize Your Home Page?</strong></h1> <p>Because of this change, AMP Agency recommends brands to add their desired website name using structured data on their site’s home page so it appears properly in Google mobile search results. Specifically, we recommend the use of WebSite schema markup on the home page as depicted in the example below:</p> <p><img src="https://www.ampagency.com/hubfs/Screen%20Shot%202022-11-09%20at%2011-06-30%20AM-png.png"></p> <p>This implementation allows Google to recognize the “name” property as the site name of the website and provide accurate results on result pages.&nbsp;</p> <p>&nbsp;</p> <p>The use of structured data is also beneficial for websites with alternate names, like acronyms and shortened names. The Website schema markup allows for these variations to be added to the home page as well.</p> <p>&nbsp;</p> <h1><strong>How can Google understand your site name?</strong></h1> <p>Beyond Website schema markup, Google Search does use a number of other sources to determine the site name for a search result including on-page, off-page, and meta data information<strong>.</strong></p> <p>&nbsp;</p> <p>With the addition of schema markup, brands should ensure the headings (H1, H2, etc.), Title Tag, and Open Graph Protocol meta data (og:site_name) are optimized for the same site name.&nbsp;</p> <p><br>Keeping up with Google changes are just a part of our <a href="https://www.ampagency.com/seo-agency"><span>SEO Services</span></a>. Contact us for more information about how we can best position your site for search.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-site-name-update&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Wed, 09 Nov 2022 16:44:45 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-site-name-update 2022-11-09T16:44:45Z Summer 2022 Trends Prediction Results https://www.ampagency.com/blog/summer-2022-trends-prediction-results <p>Back in May of 2022, AMP Agency put out a report that <a href="https://www.ampagency.com/2022-summer-search-trends"><span>predicted what the top trends of Summer 2022</span></a> were going to be based on historical search query data. Now that summer is over, we are looking back at a few of those predictions and seeing what we got right.&nbsp;&nbsp;</p> <p>Back in May of 2022, AMP Agency put out a report that <a href="https://www.ampagency.com/2022-summer-search-trends"><span>predicted what the top trends of Summer 2022</span></a> were going to be based on historical search query data. Now that summer is over, we are looking back at a few of those predictions and seeing what we got right.&nbsp;&nbsp;</p> <p>If you missed it, the Summer Trends report explored 8 relevant categories to the summer season.&nbsp;</p> <ul> <li>Food &amp; Drink</li> <li>Beauty</li> <li>Fashion</li> <li>Entertainment</li> <li>Activities</li> <li>Purchases</li> <li>Weddings</li> <li>Travel</li> </ul> <p>In each category, we gathered data on 5 topics.&nbsp; With 40 topics total, we must have predicted a few correctly, right?</p> <p>In this post, we are recapping the search query volume associated with some of the topics to see how we fared. For each topic, we are posting the search volume charts that we used to fuel our predictions. The original charts presented data from May 2018 through April 2022. We have updated those charts to show the search volume for the last 4 months (May - September 2022). Each chart is marked with an orange vertical line to delineate what data we used for our prediction and the actual data from the Summer of 2022.&nbsp;&nbsp;</p> <p>Read on to see if our guesses for this summer panned out the way we thought they would.</p> <p>&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Food &amp; Beverage</span></strong></p> <p><strong>Canned Cocktails</strong></p> <p>Pre-mixed cocktails including spirit-based Ready To Drink (RTDs) beverages is the fastest growing format in the category <a href="https://www.distilledspirits.org/wp-content/uploads/2022/02/DISCUS-2021-ECONOMIC-BRIEFING-PRESENTATION_FINAL_Feb-2022-1.pdf"><span>according to this report</span></a>.&nbsp; Querying Google Trends on the phrase, “canned cocktails” in both the summer of 2020 and 2021, we found growth in search queries too. We felt we could boldly predict that the summer of 2022 would show higher demand for this beverage type. Pulling the search volume data from Google’s Keyword Planner, we don’t necessarily see a higher spike in queries but more of a prolonged interest.</p> <p><img src="https://lh4.googleusercontent.com/3aFjrfF-NLXPOmD0_guXjHEcS6gkpTstu50rjBhahKjnTgshUSqsf3I345FTRRq4Uf8BW4AR1vATgTI7Fn22f5e75204FjEBFpJeYR8u-evZGZj3E5mzUwHd3nw9Mpo3qDQyMHpDLJJX_9IWdi1N2yWuIL09TXGQlvILlqdxDnzv31w-OLiAtsa35A" width="624" height="468"></p> <p style="font-weight: normal;">For the months of May-August 2022, the search volume on the phrase “canned cocktails” matched the peak in the summer of 2021 (8,800 a month) based on Keyword Planner data.&nbsp; This four-month period shows that search interest for this type of drink extended longer than in other summers.&nbsp; We’ll see if the sales data matches the search data but it certainly seems that popularity for canned cocktails was high this past summer.</p> <p><strong>Burrata</strong></p> <p>If you thought a soft cheese of Italian origin with a rich flavor would become a popular post-pandemic food, well, you would be right. The interest in burrata has really multiplied over the past two years. Seeing the spike in query volume in July 2021 made us think we would see a bigger jump this year. This cheese was a hot trend in the summer of 2022.</p> <p><strong><img src="https://lh6.googleusercontent.com/MQLrwyNgQcilcPfNJf_dJUyX7Kgt-kIYQc_Qr7ZDvOxlyM15tFberX53dyeJUgkfzwnjYVicSQ9yfiST6OuaafM6w0KVanaD8Ar8ftuAWN_XJRYEl1gwndp7PmJOUz1pTYReia7YVJ05m4wXTsCg0CPgfrEq5U2ps-6VJoVnHW7XfUc3i9xbllRwjg" width="624" height="468"></strong></p> <p><span style="font-weight: normal;">Comparing the query volume reported by Keyword Planner for the months of July 2021 vs. July 2022, the interest for “burrata” increased by 26%. The AMP team hopes you enjoy it on salads, combined with some fresh tomatoes and olive oil, or mixed in with some pasta.</span><span style="color: #fc4b2b;"></span></p> <p style="font-size: 22px;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Beauty</span></strong></p> <p><strong>Color Wow Dream Coat</strong></p> <p>With the endorsement of Kim Kardashian and her hair stylist, Chris Appleton, search volume skyrocketed for the Color Wow Dream Coat hair product. Seeing this spike in volume we thought this would only continue to increase due to the summer heat that brings a desire for a product that helps combat frizz due to summer humidity and saves your hairstyle.</p> <p>&nbsp;</p> <p><strong><img src="https://lh6.googleusercontent.com/r85I9zFm2Sr-v0Q71yp8bi9qfImMlIXlOPwqt1fXFbW1PkCsD3WAi-MkX0ZkGgJyNMTibYTVEzj6neOfHSEVCvG-17-ntCZyfw-SQjKdY3WSw-Drnj9uqbnJvfwViF37MyDEjJePHcUyFo_SWaMalUiTTFmVgteVP_xlAYEZV8scqSOZ5T5CgANKsg" width="624" height="468"></strong></p> <p style="font-weight: normal;">In April, when we made our predictions, the search volume was 22,200. The search volume increased by 49% in comparison to May, however, it did not keep this upward trend throughout the summer, and search volume ended up decreasing by 45% instead after May. Perhaps everyone already stocked up on their Color Wow Dream Coat product before the summer began!</p> <p style="font-weight: normal;">&nbsp;</p> <p><strong>Elta MD Tinted Sunscreen</strong></p> <p>Considering the “clean girl” makeup look and skincare makeup products are currently trendy, search volume skyrocketed for the Elta MD Tinted Sunscreen, especially after Hailey Bieber revealed this was her favorite face product. With summer bringing higher UV rays, we figured this product would hit a new all-time high in search volume, especially with the need for products with sun-protecting qualities during the summer.</p> <p><strong><img src="https://lh6.googleusercontent.com/EbdITPQciYYkwn3OKeQ6BQbrUi2xTpXh4o3vJhBZeoWLH_skREhI8jvIDi98nnIdwKUtNdF62raLM_0FglbWSn3cAvWQmiehLPeL06eakGolHzF_jCY1iKYn1OmwLfYNWDVOgNrMWP-_uR_GS8T-GnDuhXtl4Y80VBslz_P3KG7o2rEgHIukLPEHVw" width="624" height="468"></strong></p> <p style="font-weight: normal;">Unfortunately, we saw the opposite happen as search volume decreased by 45% in May compared to our predictions in April where the search volume was at its highest at 90,500. The Elta MD Tinted Sunscreen had its’ moment pre-summer 2022 but maybe next summer we will see it reach a new all-time high.</p> <p style="font-weight: normal;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Fashion</span></strong></p> <p><strong>Lululemon Crossbody</strong></p> <p>Everyone loves a way to keep their hands free but a convenient place to store their belongings, so in comes the crossbody. The Lululemon crossbody offers a sleek and stylish look with a variety of colors available. Lugging a purse around in the summer heat can be annoying, so we figured the Lululemon crossbody search interest would only increase as the summer went on.</p> <p><strong><img src="https://lh5.googleusercontent.com/kp3fi269-vj5dDE9bQ5R9cftwqan39Z0FIcSbEtjQoh2YFO8nHuTlmzK6mXBSHBuStBvJgitWkrAp8j-Yf777eq8pj0bK8T7dOhVcqX43veQ0GTFkJemXhZynBuq0DgFJxAkup6RkQC6GYAqHcAd9nsLvWAwBcW1CBrnW4dCz1GwhljsIQNchVB1yg" width="624" height="468"></strong></p> <p style="font-weight: normal;">And we were right! After our predictions were made in April, we saw a 123% increase in search volume, resulting in a new all-time high in search volume for the Lululemon crossbody. Did you snag one for yourself this summer?</p> <p style="font-weight: normal;">&nbsp;</p> <p><strong>Nike Air Monarch Men’s Shoes</strong></p> <p>The resurgence of 90s fashion has brought along the ultimate “dad shoe”, aka the Nike Air Monarch. With the summer bringing lots of outdoor activities, we figured this keyword would only increase in search volume as the need for a stylish but comfy shoe for the summer increased.</p> <p><strong><img src="https://lh6.googleusercontent.com/FB_tciVg3z36Kx--rEQw1k4ykMspHSIKJVwdKCg7_DrAy0t1Q0pvYiKmbnq3JsRYitr-SVfM7HAHAE-sxXfeJDIKh0e5YbW1pBkzMr8x-w7p0eU3v1_8-uPuni_6l_aKGafWNUH41crLm401tRQRgd5_w5cA8Q12W41A2a1oxl_mK9dUMNn1NRC0Xg" width="624" height="468"></strong></p> <p style="font-weight: normal;">And we were semi-correct! Even though we did not end up seeing a decrease in search volume, we didn’t see an increase either. The search volume for Nike Air Monarchs flat-lined at 33,100 in search volume from April until August, it did not increase nor decrease once during this time period.</p> <p style="font-weight: normal;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Entertainment</span></strong></p> <p><strong>Thor: Love and Thunder</strong></p> <p>Thor: Love and Thunder released in May 2022 with high expectations to carry forward the future of the MCU (Marvel Cinematic Universe). We compared increases in search volume for each movie scheduled to be released in the summer and found that Thor had the highest percentage increase in searches in the month that the trailer was released, while also having the highest amount of views in the first 24 hours on YouTube. Based on this, we predicted that Thor: Love and Thunder would be the biggest box office hit of Summer 2022, beating Top Gun: Maverick for the top spot.</p> <p><strong><img src="https://lh6.googleusercontent.com/u05VQLLtw8bKDCRPr4eRRgJqLHubXBTkgnXtiE_x-unm8sXpT63RRveqJYRKNnBT-xAhyzJImVWUqg5nSnDFkGwyRdICr5CBvXe8TriJQlj2RXB9pxt9jf2lYpsxPW7qvImJjOgOeLu_RaZiDFkmO6mgul2wyuzar2fINLmMpeu0-lP2xb2NR4ZyRQ" width="624" height="468"></strong></p> <p style="font-weight: normal;">At its peak, searches for Thor: Love and Thunder had over 2 times the amount of searches that Top Gun: Maverick had. This led to <a href="https://www.boxofficemojo.com/title/tt10648342/?ref_=bo_se_r_1">Thor Love and Thunder</a> having a bigger opening weekend domestically than <a href="https://www.boxofficemojo.com/title/tt1745960/?ref_=bo_se_r_1">Top Gun Maverick</a>. However, the continued success of Top Gun: Maverick was likely due to word of mouth. Thor came out to mixed reviews, while Top Gun: Maverick surprised critics and led to universally positive reviews. This goes to show that word of mouth doesn’t necessarily translate to Google search volume. If nothing else, Top Gun: Maverick set the bar pretty high for the next classic film from the 80s that inevitably gets a sequel.</p> <p>&nbsp;</p> <p><strong>Justin Bieber Concert</strong></p> <p>Justin Bieber announced in early 2022 that he would be back to touring after his tour was originally canceled due to the pandemic. Fans were naturally excited as it had been over 2 years since Justin had performed live. The query “justin bieber concert” saw search volume increase 6x from January 2022 to March 2022.</p> <p><strong><img src="https://lh3.googleusercontent.com/6Fe3k6SlVtTmJx09u7s_cBCLKNugHtkDJYbeAOf3iq007aQkMi-WqhMA3GOFemUzp2lA7Uc5ihVq5td0DyVIWIe6ZDb_4UDZq5PkYEGi-Ii2XJclZpUhVBST2C242zgG5Dbp4H4IpJuj-SKnsX7N7H4K2jQjEyu5NaGww0FTtqBYUj4uI4Cv4mWpDg" width="624" height="468"></strong></p> <p style="font-weight: normal;">Unfortunately in June 2022, Justin Bieber announced he had been diagnosed with Ramsay Hunt Syndrome, which left him temporarily unable to perform. Search volume for “justin bieber concert” instantly decreased, as fans were more concerned for Justin’s health and well-being.&nbsp; The query “ramsay hunt syndrome” saw an increase in searches from 22,000 in May 2022 to over 5,000,000 in June 2022.</p> <p style="font-weight: normal;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Activities</span></strong></p> <p><strong>Pickleball</strong></p> <p style="font-weight: normal;">We originally predicted that pickleball would be one of the top <a href="https://www.ampagency.com/blog/backyard-games-post-covid"><span>backyard games</span></a> that would remain popular in the post-covid world. This turned out to be correct, as search interest for pickleball skyrocketed in the summer of 2021. According to a report, pickleball was the <a href="https://usapickleball.org/news/fastest-growing-sport/"><span>fastest growing sport</span></a> in the US in 2020 and 2021. Because of this and the growing search volume, we predicted this trend would continue in the summer of 2022.</p> <p style="font-weight: normal;"><strong><img src="https://lh4.googleusercontent.com/54U2xecLmx6I-LdIesmjoTAwC_aIBPTseCGjjQ0yBbGYZucjfxWrPL3O1mF7E-_AK1coSB5QVPqJBZ3LGQWE20l1ir_EO7Aq0pk7VVFA1qmwCKhDCYmdm1tcK556uheC8ccNvS0QJA6cLiG27SGAnMS57pnpaD7Lmg2SNo-1c_J9BoT5TSZ3tcXMjw" width="624" height="468"></strong></p> <p style="font-weight: normal;">Once again we predicted the trend, as searches for “pickleball” more than doubled from February 2022 to July 2022, and hit the 1,000,000 searches per month mark in May 2022. Pickleball is easy to learn and fun for all ages, so it’s no wonder why the sport is becoming so popular.&nbsp; The next step in pickleball’s evolution would be to gain popularity internationally. If that happens, maybe we’ll see pickleball in the 2032 Olympics.</p> <p style="font-weight: normal;">&nbsp;</p> <p><strong>Glamping</strong></p> <p>Glamping was another outdoor activity that saw an increase in search interest during the Pandemic, and kept that level of interest into 2021 and beyond. Glamping, or glamorous camping, is a way to enjoy the outdoors without roughing it in the wilderness. We predicted that this trend would continue into 2022, as more music festivals and general interest in outdoor activities continued to rise.</p> <p><strong><img src="https://lh6.googleusercontent.com/hsXX01TAPQh7jViQTQoIhE3Wkj7-UbXJvu2x43BfPIfTFCw4GHrST7cihnooYCyPiPbcubcFmqx9hjNy8T_h9VbEyNeyu0Gu0i-dmljQT__OJtpSwd4B4gncs1SCdzA_P2mo7slWlebzvaw04RQ2YWdRfuqtIdBolyWf8K-_v8-hYPy113MyyV0mrA" width="624" height="468"></strong></p> <p style="font-weight: normal;">We correctly predicted the trend as search volume for the query “glamping” saw an all time high in June 2022 at over 200,000 searches. There is even a website called glamping.com that you can search for any glamping destination around the world based on glamping type. Will you be glamping next summer?</p> <p style="font-weight: normal;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Travel</span></strong></p> <p><strong>Family Travel</strong></p> <p>As a lingering effect of all the travel restrictions slowly being lifted after the pandemic, we expected that people all over the US would be traveling a lot more this summer and with more people. People began searching for terms related to family travel early in the year, indicating a popular summer to travel with company.</p> <p><strong><img src="https://lh6.googleusercontent.com/8Zc4e5cNfzQyDLAomXzx-Vgmb3Bn9UKJzCHJylGzxEXEdJ-IsIUOhLJqFE29XetRKSm23YB5IXWDZCHoL61u3UMw5SdWljTAlYZ0W5ObIAt1REd9oChEY0-hgy-fkrlgHFIG1cebUNy4bsA05I_ntpx-oDAXEipZkbb18py2WrcvMBXFo7JhjMOgmg" width="624" height="468"></strong></p> <p style="font-weight: normal;">This summer, as predicted, was extremely popular for family travel. There was a significant increase in search queries for phrases related to family vacations, which lasted until August. This summer, there were more than 100% more searches for this term than in June and July of last year.</p> <p><strong>Pet Friendly</strong></p> <p>We predicted an increase in dog-friendly hotels this summer, more than ever before, as people sought alternatives to leaving their furry friends at home. With an increase in overall travel predicted this summer, it only indicated an increase in traveling with pets and finding the best dog-friendly hotel to stay in.</p> <p><strong><img src="https://lh5.googleusercontent.com/g-EZ5kaP2EK_2Ez8g0wCcVErNIoaD8PUFNysaSJUl3RK8aI1T0WucAf32WcaLUzA2gXgfBxS55gPvdLxd1a0irT4-nLKWB-ChuMf-YNAamvBeiepJO5r5XOTD1YvM5kCalctzC0y0VL_bGPdK7kFCUhsSRLNLELxzk9zYpwbuJv3VR2INg1FwvB8TA" width="624" height="468"></strong></p> <p style="font-weight: normal;">As the summer came to an end, our predictions proved to be accurate. From May to August, search queries for pet-friendly boarding, how to travel with a pet, and which airlines are easiest to fly with your dog or cat were nearly 70% higher than during the same period last year. This summer saw the highest number of searches in history!</p> <p style="font-weight: normal;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Weddings</span></strong></p> <p><strong>Reception Dress</strong></p> <p>As expected, Summer 2022 was undoubtedly the Summer of the Wedding. We predicted a high volume of wedding-related searches as a result of the backlog of couples who wanted to be wed during the pandemic. Early in the summer, we could already see a dramatic spike in searches for reception dresses as people began getting ready for their weddings, leading us to predict a peak this summer. As the season came to an end, the search for reception dresses only kept rising.</p> <p><strong><img src="https://lh3.googleusercontent.com/PoKQleY6N7MQVAFMv05fJTiMfTI1xEo35f-9Ibg8Fa2cnb93bI4iHw6ec-UvWwu1l7jocsR0StQh4SaLdGE9ytAziGiAJWY3bTltkviCN43H6aLx3C2tjh6kidOTZmGsmuRbpBsvFXVumI3K5OmL5mfMpRBVgafOIMGEtBPDzRTATCTRu2cAc0RPEQ" width="624" height="468"></strong></p> <p style="font-weight: normal;">During the summer months, our predictions were proved to be correct. Search queries reached almost 30,000 towards the end of the summer, over 3,000 queries more than this time last summer, confirming our expected results!</p> <p><strong>Green Wedding Dress</strong></p> <p>This summer wedding season, we expected a lot of color to fill venues. This includes the bride herself as search queries for non-traditional wedding dresses increased steadily. In particular, green dress-related searches saw an uprise in popularity in the previous months, leading us to expect a summer filled with colorful wedding dresses.</p> <p><strong><img src="https://lh5.googleusercontent.com/Mw6_elb__yFWa_vV5d4DmKtFU0dnWbO3Hv7FZguCbGYM9VPq-XIZZFQE94mn-jsdnQExdL0SVmkjP3XgoUAYYj6N25UwDFSoPIxDc4oAEM6i4kpdmx35PPYsQuKmv1kFwLevckM7VC1idFtwHbULauhzt8W-VXKssby1azlZ-WFNu9_vB2IZjbl2Ww" width="624" height="468"></strong></p> <p style="font-weight: normal;">And we were right! Green Wedding Dresses were confirmed to be the craze this past summer wedding season. There was a rise in search for a variation of different tonalities of green wedding dresses. As predicted, Dresses that are not white did in fact see a peak and reached the same search volume as last year as they are rapidly becoming more accepted and encouraged than ever before.</p> <p style="font-weight: normal;">&nbsp;</p> <p style="font-size: 22px;"><strong><span style="color: #fc4b2b;">Purchases</span></strong></p> <p><strong>Shibumi Shade</strong></p> <p>This beach season, we predicted a rise in popularity of one outdoor product in particular: the Shibumi Shade. This “wind-powered” beach canopy was gaining interest in 2020 and 2021 and went viral on TikTok last summer as videos of North Carolina beaches showed dozens of the canopies dotting (or crowding!) the beach. With the ease of pandemic restrictions, we predicted Americans would be more interested than ever in hitting the beach - locally or on vacation.</p> <p><strong><img src="https://lh5.googleusercontent.com/NnRc257ZW8HkH1RtOz0G4g4GfemM6BnDm72uQiSgIlCO-6bFrBnDI7rfm5CMyxmINkZHwlS9vqCv0Ipt40tIZuxqPgeAb6ClUGeV7WF7N5sFfxDI6HmwjNtHplydXXlwDmTCq7HNTRTRjf_iNrTObJw22w5TWZPmh5OFe3f2MrgOmzTu2qhKRvgdsw" width="624" height="468"></strong></p> <p>As predicted the Shibumi Shade took off in popularity in 2022, hitting a peak in June with 165,000 searches - a whopping 811% increase over June 2021. Comparing the peak month of each summer (July 2021 vs June 2022), Shibumi Shade still had a 172% increase in searches. If you didn’t get yours don’t worry, we won’t be surprised to see them again next year!</p> <p><span style="font-weight: normal;">In conclusion, we feel like our batting average is pretty high on our predictions. Of course, we’re still using search volume as a proxy to interest and/or sales, but the connection of what people search and what they buy is strong.&nbsp; We look forward to checking on our </span><a href="https://www.ampagency.com/2022-fall-top-trends-report" style="font-weight: normal;">predictions for the Fall</a><span style="font-weight: normal;">.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fsummer-2022-trends-prediction-results&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 01 Nov 2022 16:43:07 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/summer-2022-trends-prediction-results 2022-11-01T16:43:07Z September 2022 Google Search Trends https://www.ampagency.com/blog/google-search-trends-september-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for September 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for September 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p><strong>Three Main Topics - September 2022</strong></p> <p>If we had to boil the month of search topics down to three (not that anyone is asking us to do that), we’d say: Hurricane Ian, The Queen, and Adam Levine. Beyond that trio, we had a couple of Google Doodles that drove queries.&nbsp; We got a good sense of what people were watching on big and small screens.&nbsp; Apple released a new phone, we celebrated coffee, and wanted to know how big the interest rate increase was.&nbsp; We are still wondering if the Artemis rocket will launch and we love football on the professional and collegiate level.&nbsp; Let’s examine the details.</p> <p><strong>Top Queries of the Month</strong></p> <p>There were four keyword phrases that were queried over 10 million times in a 24 hour period, according to Google Trends.&nbsp; A couple were driven by Google Doodles:</p> <ul> <li>Labor Day - 9/4/2022 - 10,000,000+ queries</li> <li>How do i register to vote - 9/19/2022 - 10,000,000+ queries</li> </ul> <p>Google Doodles are modifications to the Google logo where, when clicked, direct people to a results page.&nbsp; The query that is attached to the result page gets recorded by Google Trends’ Daily Trend report.&nbsp; We had some clicks on a Labor Day Doodle along with a call to register to vote.</p> <p>Before you started reading this post, you probably knew that the biggest news story of the month was the death of Queen Elizabeth II.&nbsp; Here’s the timeline of keywords throughout the month:</p> <ul> <li>Queen Elizabeth - 9/6/2022 - 10,000,000+ queries</li> </ul> <p>Two days before her death, the queen met with the new British Prime Minister Liz Truss and there was a photo taken at the meeting. This event led to lots of searches in Google.</p> <ul> <li>Queen - 9/8/2022 - 10,000,000+ queries</li> <li>Prince Charles - 9/8/2022 - 5,000,000+ queries</li> <li>Princess Diana - 9/8/2022 - 1,000,000+ queries</li> </ul> <p>On the day of her death, the top three most queried keywords were of the Queen, her son, and Princess Diana.</p> <ul> <li>Queen Elizabeth funeral - 9/18/2022 - 1,000,000+ queries</li> </ul> <p>People search for information about her funeral on the 18th.&nbsp;&nbsp;</p> <p><strong>Top Viewing Choices</strong></p> <p>Do you ever wonder what films or TV shows people are the most excited to see?&nbsp; Search query volume is a good indicator of excitement levels.&nbsp; Here’s the list of the most searched, video-based entertainment in September 2022:</p> <ul> <li>Don't Worry Darling - 9/5/2022 - 2,000,000+ queries</li> <li>Ana de Armas - 9/28/2022 - 500,000+ queries</li> <li>Hocus Pocus 2 - 9/30/2022 - 2,000,000+ queries</li> </ul> <p>The opening weekend of Olivia Wilde’s film <span style="text-decoration: underline;">Don’t Worry Darling</span> was certainly buzzworthy with two million queries behind it.&nbsp; Ana de Armas plays Marilyn Monroe in the movie, <span style="text-decoration: underline;">Blonde</span>, and it was released on Netflix on the 28th.&nbsp; Finally, the sequel to the 1993 film Hocus Pocus made its debut on the 30th.</p> <ul> <li>Cobra Kai - 9/9/2022 - 500,000+ queries</li> <li>Emmy winners 2022 - 9/12/2022 - 1,000,000+ queries</li> <li>Andor - 9/20/2022 - 200,000+ queries</li> <li>Dahmer Netflix - 9/21/2022 - 500,000+ queries</li> </ul> <p>For TV shows, Cobra Kai launched its 5th season on the 9th while Emmy winners were looked up on the 12th.&nbsp; On the 20th, people were excited to see the Star Wars series Andor start streaming on Disney+ the next day and the release biographical series <span style="text-decoration: underline;">Dahmer – Monster: The Jeffrey Dahmer Story</span> drove people to search on the 21st.</p> <p><strong>Oh My - Adam Levine</strong></p> <p>We typically don’t include celebrity scandal news in these reports unless it just can’t be ignored. This timeline of queries over the course of four days made it difficult not to examine it.</p> <ul> <li>Adam Levine - 9/19/2022 - 1,000,000+ queries</li> <li>Adam Levine cheated on wife - 9/20/2022 - 200,000+ queries</li> <li>Adam Levine messages - 9/22/2022 - 200,000+ queries</li> </ul> <p>The AMP team thinks it’s fairly amazing that this story had such stay power. Furthermore, the list of keywords goes from a general query of the singer’s name to the specific messages he sent.&nbsp; It’s like a real world example of a search keyword consideration funnel!</p> <p><strong>Celebrate Coffee</strong></p> <p>We do love our coffee in the USA and there is a day to celebrate it every year.&nbsp;&nbsp;</p> <ul> <li>National Coffee Day 2022 - 9/29/2022 - 200,000+ queries</li> </ul> <p><a href="https://www.ampagency.com/2022-fall-top-trends-report"><span>We predicted that interest in this special day would be high this Autumn</span></a>.&nbsp; Let’s see what the Google Trends chart shows on the search term “national coffee day” over the last 5 years.</p> <p><img src="https://lh4.googleusercontent.com/BXlZZXiPRjJqUb9o2J-81yt6bKV9j9aZH2PHRNKHG_9qoZdR6lZI2--dh1lxjTlNo8XaxPFA6eoihGmdzYsfrvgLD8Js3YTUw1iZB7fJTbZRYbfVVVm01wksbyiMhrvy0aAj8QiLq9_gwRi2nXu6KQ4D3GnuTlvgmywNtV4pbMz77Oz6_qa0QcJH1g" width="624" height="331"></p> <p>From this chart, you can see the interest (query volume) was larger last year. Not satisfied with these results, we looked at different queries, used the Google Trends topic “International Coffee Day to generate the data in the chart, and adjusted the category to Food &amp; Drink and didn’t see anything that indicated the holiday was more popular this year.&nbsp; Still, these national food and drink holidays can be a day on the calendar for brands to plan campaigns around.</p> <p><strong>A Brand To Save The World</strong></p> <p>Sometimes brand names make the daily trend top 3.&nbsp; In September 2022, one of those brands was Patagonia.</p> <ul> <li>Patagonia - 9/14/2022 - 500,000+ queries</li> </ul> <p>On the 14th, the founder, Yvon Chouinard, announced that he was<a href="https://www.patagoniaworks.com/press/2022/9/14/patagonias-next-chapter-earth-is-now-our-only-shareholder"><span> transferring ownership</span></a> to a trust created to protect the firm’s values, as well as a nonprofit organization giving away all profits to protect the planet. AMP Agency had the pleasure of working with <a href="https://www.ampagency.com/patagonia-fashion-and-footwear-case-study"><span>Patagonia and the details of our engagement are in this case study.</span></a></p> <p><strong>The Annual Apple Update</strong></p> <p>Another brand driving search queries last month was Apple. l&nbsp;</p> <ul> <li>Apple event - 9/6/2022 - 500,000+ queries</li> <li>iPhone 14 - 9/7/2022 - 5,000,000+ queries</li> <li>Google Maps - 9/12/2022 - 1,000,000+ queries</li> </ul> <p>At their event, they announced their latest iPhone.&nbsp; Later on in the month, Google announced new features of their Maps app for iOS.&nbsp; These changes enticed people to learn more via search.</p> <p><strong>Interest Rates Keep Rising…</strong></p> <p>To counter inflation, the Federal Reserve announced an increase to interest rates in September.</p> <ul> <li>Fed rate hike - 9/21/2022 - 200,000+ queries</li> </ul> <p>Queries related to the economy have been gaining popularity over recent months.&nbsp; We’ll keep monitoring these phrases and will discuss them in these monthly posts.</p> <p><strong>…But The Rockets Stays Grounded</strong></p> <p>We thought for sure that the Artemis rocket was going to launch last month after the mission was delayed in August. Well, no, that didn’t happen.</p> <ul> <li>Artemis launch - 9/2/2022 - 1,000,000+ queries</li> <li>NASA - 9/26/2022 - 500,000+ queries</li> </ul> <p>The NASA query was driven by the news the organization was postponing the launch again due to Hurricane Ian.&nbsp;</p> <p><strong>Hurricane Ian’s Path</strong></p> <p>Over the span of six days, people searched for more information about this destructive and deadly Category 4 hurricane.&nbsp;&nbsp;&nbsp;</p> <ul> <li>Hurricane Tracker - 9/23/2022 - 1,000,000+ queries</li> <li>Hurricane Ian - 9/24/2022 - 1,000,000+ queries</li> <li>Hurricane Ian - 9/24/2022 - 1,000,000+ queries</li> <li>Ian path - 9/25/2022 - 2,000,000+ queries</li> <li>Hurricane Ian tracker - 9/26/2022 - 5,000,000+ queries</li> <li>Florida Hurricane - 9/26/2022 - 500,000+ queries</li> <li>Ian - 9/28/2022 - 2,000,000+ queries</li> </ul> <p>The timeline of keyword phrases shows how the topic developed over time, how many queries there were about the topic (noting that it caused a glitch in Google Trends reporting as it listed the same phrase twice on the 24th, and the importance of search in times of crisis. It’s clear the Google is trying to understand the motivation behind these keywords related to emergency situations as we can see from this Opinion Rewards question:</p> <p><img src="https://lh4.googleusercontent.com/JS4IBo0nqCwhpyJ9Y70hIHxGU1rvB9iZZdkfq7qTjHXQkMAAJMfTVFfsuyYDkjrkGtkNOSZFCBqTCbElyUjhzt-6-Ze18ubpiXoL71thBULRDiPxJjXMPXwdyXZ2IwTs97Z2i4ph6DDTUSs79Ms0-U-ZCYh-AhOK4m-UMAE1qDbhWo_jPQysPJmOHQ" width="271" height="563"></p> <p><strong>College Football Teams</strong></p> <p>With the calendar change, people’s attention turns to the gridiron. Take a look at the list of College Football queries last month:</p> <ul> <li>Ohio State football - 9/3/2022 - 2,000,000+ queries</li> <li>LSU football - 9/3/2022 - 500,000+ queries</li> <li>LSU football - 9/4/2022 - 1,000,000+ queries</li> <li>Clemson football - 9/5/2022 - 1,000,000+ queries</li> <li>Texas A&amp;M football - 9/10/2022 - 500,000+ queries</li> <li>Ohio State football - 9/10/2022 - 500,000+ queries</li> <li>Florida State football - 9/16/2022 - 200,000+ queries</li> <li>App State football - 9/17/2022 - 500,000+ queries</li> <li>Nebraska football - 9/17/2022 - 200,000+ queries</li> <li>Syracuse football - 9/17/2022 - 100,000+ queries</li> <li>Clemson football - 9/24/2022 - 500,000+ queries</li> </ul> <p>Did your favorite team make the list?&nbsp; If not, did your favorite NFL team make this list?</p> <p><strong>Another NFL Season</strong></p> <ul> <li>Dallas Cowboys - 9/11/2022 - 2,000,000+ queries</li> <li>NFL - 9/11/2022 - 2,000,000+ queries</li> <li>Steelers - 9/11/2022 - 1,000,000+ queries</li> <li>Chiefs - 9/15/2022 - 2,000,000+ queries</li> <li>Packers - 9/18/2022 - 1,000,000+ queries</li> <li>Eagles - 9/19/2022 - 2,000,000+ queries</li> <li>Steelers - 9/22/2022 - 2,000,000+ queries</li> <li>Packers - 9/25/2022 - 1,000,000+ queries</li> <li>Buffalo Bills - 9/25/2022 - 1,000,000+ queries</li> </ul> <p>Teams weren’t the only part of the NFL that drove queries.&nbsp; Unfortunately, injuries to starting quarterbacks did as well.</p> <ul> <li>Justin Herbert Injury - 9/15/2022 - 500,000+ queries</li> <li>Trey Lance - 9/18/2022 - 1,000,000+ queries</li> <li>Tua Tagovailoa - 9/29/2022 - 5,000,000+ queries</li> </ul> <p>More NFL queries will fill our reports until February.&nbsp; That’s a prediction you can bet on.</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-september-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Thought Leadership Thought Leadership Thu, 27 Oct 2022 16:08:14 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-september-2022 2022-10-27T16:08:14Z CCPA Compliance Tips For Brands - AMP Agency https://www.ampagency.com/blog/ccpa-compliance-tips <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Recently the Attorney General of California (Rob Bonta) <a href="https://oag.ca.gov/news/press-releases/attorney-general-bonta-announces-settlement-sephora-part-ongoing-enforcement">announced that Sephora had reached a settlement with the state</a> for continued violation of tenets of the California Consumer Privacy Act (CCPA). According to the settlement, Sephora had been notified of their violations and were unable to address and/or correct them within 30 days of notice which forced the state to sanction the brand via financial penalties in the amount of $1.2M dollars.&nbsp;</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Recently the Attorney General of California (Rob Bonta) <a href="https://oag.ca.gov/news/press-releases/attorney-general-bonta-announces-settlement-sephora-part-ongoing-enforcement">announced that Sephora had reached a settlement with the state</a> for continued violation of tenets of the California Consumer Privacy Act (CCPA). According to the settlement, Sephora had been notified of their violations and were unable to address and/or correct them within 30 days of notice which forced the state to sanction the brand via financial penalties in the amount of $1.2M dollars.&nbsp;</span></p> <p>&nbsp;</p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Brands have been struggling to bring marketing and information technology stacks into compliance with modern data and privacy regulations that are being issued by various world governments (e.g. CCPA, GDPR) hoping that regulatory auditors would be lenient and/or forgiving. California has clearly stated that they are <a href="https://twitter.com/AGRobBonta/status/1562481606715006978">no longer taking the issue lightly</a> and have given fair notice to businesses and data processors to comply. The South Korean Personal Information Protection Commission (PIPC) has also started cracking down on brands and <a href="https://techcrunch.com/2022/09/14/google-meta-fined-71-8m-for-violating-privacy-law-in-south-korea/">recently issued over $71M dollars in fines to Google and Meta (Facebook)</a> for using improperly gathered data to personalize advertisements. The European Union <a href="https://www.tessian.com/blog/biggest-gdpr-fines-2020">GDPR authorities also continue to hand out very sizable fines</a> to businesses misusing user data and user consent.</span></p> <p>&nbsp;</p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">While it can be a very challenging task to contend with strict and ever changing regulations; the problem can be broken down into workable units&nbsp; <strong>(especially while partnering with consultants such as AMP Agency)</strong>. Where possible it’s easiest to adhere to the most limiting regulation your brand is subject to so that there is no need to maintain or defend multiple workflows based on customer residence or other criteria.&nbsp;</span></p> <p>&nbsp;</p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Some helpful guidelines regarding the gathering and maintenance of consumer marketing consent:</strong></span></p> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">​​Leave nothing to chance, spell out exactly what you are doing with the data</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Consent language must be clear and easily understood</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Consent must be freely given, no deception or coercion</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Consent is a one-time non-editable event</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">You cannot change consent without asking</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">You cannot change refusal of consent</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;"><strong>You can ask for new consent or different consent</strong></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Consent must be a positive action</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Must be a click or checkbox …. “Yes, I agree” or an actual signature</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Absence of action is <strong>not</strong> consent</span></li> </ul> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;"><strong>You are generally allowed to send non-consensual communications when they are specific to:</strong></span></p> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">A transaction that requires confirmation or notice such as an eCommerce order notification</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">A communication that is required as means to complete a contractual obligation on part of the user or organization</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">A communication that is required by a specific membership or operational model where said model is clearly stated in a terms of service (e.g. operational emails to a franchise owner, delivery of a digital magazine subscription)</span></li> </ul> <br> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;"><strong>As part of a Marketing Organization you need to be able to answer these questions:</strong></span></p> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Is the organization capturing personally identifiable information such as name, address, birthday, gender, photographs, phone numbers, email addresses, IP addresses (this list is not exhaustive)?</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Is the organization capturing financial data, biometric data, genetic data, or any data regarding a user’s physical health?</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">What kinds of data processing or models are already being performed?</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">What are the current and anticipated use cases for processing user data? How long do you intend to hold the data?</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Do you have existing consents for user data? Can you provide a record of active consents?</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">How was user consent to capture and process data collected?</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">How does the organization flag and handle a user’s withdrawal of consent?</span></li> </ul> <br> <p><br><br></p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;"><img src="https://lh3.googleusercontent.com/_0cQ--E-23P5__cxYP1Uv7Lqt3cmkxOYKGV3gm3T8gJ-zitS4Qdr51RZ-FZVzHc_-KI1vRcxX6pwqWFf2n49kkGEKN9p9Uek9n2MDkRvlNOGFsUCvGhOhmBzpUl9wyQSnBelUaq64R7Dbv2_NBWgCwCScb2T8tMUFmO0cBMPSZl-mclB7ljPSMng" width="624" height="323"></span></p> <p>&nbsp;</p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>A simplified action plan/checklist you can use to plan your adherence to regulatory guidelines:</strong></span></p> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Audit your existing data and vendors</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Look across all systems and integrations</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Your vendors’ liabilities are your liabilities!</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Document how the data is being used</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- How, where, when, and why</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Update your policies and procedures</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Make sure the data is secure and exposed only on a “need to know” basis</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Make sure there is a data breach policy</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Make sure there is a listed contact in data policies such as a Chief Data Officer, including various methods of contact.</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Build mechanisms to capture clear consent</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Where possible turn on Double Opt-In policies</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Update the Terms of Service where applicable</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Deploy Web Forms with clear notices and positive consent action items (e.g. user checks checkbox)</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Build a subscription preferences page and make sure communications adhere to it</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Add cookie/tracking pixel disclaimers where applicable</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Regather user consent whenever the data is unclear</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Respect consent and preferences</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Use Opt-out and exclusion lists</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Make sure segments contain proper audiences</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Provide a means to update and/or revoke consent</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Provide useful content options in a preferences center</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Send unsubscribe confirmations</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Make sure consent is always a positive action</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Click, checkbox, signature</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Make sure you have policies to handle customer data requests</span><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;"></span><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Right to be forgotten (deleted from all systems)</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Right to full disclosure (data record report from across all systems)</span></em></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Remove anything broken or out of compliance</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Implement all of your new best practices into all your future campaigns</span><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Always remember consent is key!</span></em><br><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">- Always remember consent is revocable!</span></em></li> </ul> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fccpa-compliance-tips&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mobile Web Development Technology Thought Leadership Thu, 06 Oct 2022 19:57:39 GMT https://www.ampagency.com/blog/ccpa-compliance-tips 2022-10-06T19:57:39Z Lee Springer Brands In Cultural Crises: A Comprehensive Study – AMP Agency https://www.ampagency.com/blog/brands-in-cultural-crises-a-comprehensive-study <span style="font-size: 20px;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <span style="font-size: 36px;">When The Dust Finally Settles</span></span></strong></span> <br> <p style="text-align: center;"><span style="font-size: 20px;"><em><span style="font-family: Arial, Helvetica, sans-serif;">&nbsp;A Comprehensive Study Of The Actual Effects For Brands That Experience High-Profile Cultural Crises&nbsp;</span></em></span></p> <span style="font-size: 20px;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <span style="font-size: 36px;">When The Dust Finally Settles</span></span></strong></span> <br> <p style="text-align: center;"><span style="font-size: 20px;"><em><span style="font-family: Arial, Helvetica, sans-serif;">&nbsp;A Comprehensive Study Of The Actual Effects For Brands That Experience High-Profile Cultural Crises&nbsp;</span></em></span></p> <p style="text-align: center;">&nbsp;</p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;">More than ever, people are pressuring brands to improve society. And it’s not just about cleaning up their own act, it’s pressure to affect change on a wider scale. This leads to drama – sometimes high profile – when people think companies have misstepped. It results in bad press, boycotts, and more.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;">We decided to tackle the topic from multiple angles with our own research. We selected a range of brands from diverse industries who have found themselves in hot water, and we did an in-depth analysis.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;">The result of our research is significant. AMP Agency is now able to report how customer behavior actually changes after high profile incidents – from search and social media behavior to sales. For brands seeking to thrive in this new CSR environment – an endeavor that has lately felt like guesswork – we bring comprehensive, data-fueled guidance.</span></p> <p>&nbsp;</p> <p style="font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;">Download the full report <a href="https://www.ampagency.com/brands-in-cultural-crises-a-comprehensive-study">here.&nbsp;</a></span></p> <p><br><br></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fbrands-in-cultural-crises-a-comprehensive-study&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research and Insights Whitepaper Thought Leadership Thu, 22 Sep 2022 20:06:08 GMT ampsmg@ampagency.com (AMP Agency) https://www.ampagency.com/blog/brands-in-cultural-crises-a-comprehensive-study 2022-09-22T20:06:08Z Google Trends Search Insights August 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-august-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for August 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for August 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p><strong>August 2022 - A Summary</strong></p> <p>Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.&nbsp; The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.&nbsp;&nbsp;</p> <p><strong>A Doodle and a Travolta Curiosity</strong></p> <p>These two phrases were the only two that made the elusive 10 million plus club last month.</p> <ul> <li>Anna Mani - 8/22/2022 - 10,000,000+ queries</li> </ul> <p>Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”&nbsp; <a href="https://www.google.com/doodles/anna-manis-104th-birthday"><span>You can read more about her on their post</span></a>. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.&nbsp; The second phrase is a bit of a head scratcher but it’s not unprecedented.&nbsp;</p> <ul> <li>John Travolta - 8/8/2022 - 10,000,000+ queries</li> </ul> <p>On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.&nbsp; We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.&nbsp; The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.&nbsp;&nbsp;</p> <p>SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.&nbsp; Here’s the top phrase from July 12th of that year:</p> <ul> <li>John Travolta - 7/12/2020 - 10,000,000+ queries</li> </ul> <p>Again, there are no queries related to Kelly Preston in the daily top three of that day.&nbsp; The phrase that was reported was John Travolta’s name.&nbsp; The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.&nbsp; It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.&nbsp; Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?&nbsp; It’s odd, for sure, and for it to happen twice in the last two years is odder.</p> <p>&nbsp;<strong>Pet Holidays</strong></p> <p>Did you know that August has two days that celebrate two of the most popular household pets?&nbsp; We didn’t either.</p> <ul> <li>CAT - 8/7/2022 - 1,000,000+ queries</li> <li>National Dog Day - 8/26/2022 - 200,000+ queries</li> </ul> <p>On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”&nbsp; was altered with animation.&nbsp;&nbsp;</p> <p><img src="https://lh3.googleusercontent.com/9C6o1qMNzMg8MalEwKkHWJljxH5l7WaL0R_pidp838QCPFAoPtTyNlnNUdhyKiwbmFdZ8NDq-7lBT3lV3VQQt9fC3seRy0kG2085KePqNbegiNIwQogPxEW5Wr7tWZi10tmQh33u1K6WuaBe3DCBLxZZpj_h9Xi9bYLs-_zpSIr0lxh-_KFfubeUSA" width="624" height="303"></p> <p>Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.</p> <p>&nbsp;</p> <p><strong>Martin vs. Tolkien and Other Entertainment</strong></p> <p>Every month, TV show and movie queries make the daily top 3.&nbsp; AMP likes looking for these phrases to figure out how large the audience is for each.&nbsp; Here are the top movie related keywords from August 2022:</p> <ul> <li>Batgirl - 8/2/2022 - 200,000+ queries</li> <li>Prey - 8/3/2022 - 200,000+ queries</li> <li>Prey - 8/5/2022 - 500,000+ queries</li> <li>Orphan: First Kill - 8/18/2022 - 200,000+ queries</li> </ul> <p>So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, <span style="text-decoration: underline;">Prey</span> (Hint: Hulu &amp; Disney+) Lastly, the horror film, <em>Orphan: First Kill </em>also received a top 3 query phrase placement on the 18th a day before its release date.</p> <p>A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:&nbsp;&nbsp;</p> <ul> <li>Wednesday Netflix - 8/17/2022 - 100,000+ queries</li> <li>VMAs 2022 - 8/28/2022 - 1,000,000+ queries</li> </ul> <p>Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.&nbsp; A trailer for the show was released on the 17th.&nbsp; Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired.</p> <p>As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month:</p> <ul> <li>House of Dragon - 8/21/2022 - 2,000,000+ queries</li> <li>Rings of Power - 8/31/2022 - 200,000+ queries</li> </ul> <p>From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.&nbsp;</p> <p><strong>Elections and Federal Acts</strong></p> <p>With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.&nbsp;</p> <ul> <li>Liz Cheney - 8/15/2022 - 1,000,000+ queries</li> <li>Harriet Hageman - 8/16/2022 - 500,000+ queries</li> <li>Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries</li> <li>Mary Peltola - 8/31/2022 - 500,000+ queries</li> </ul> <p>On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.&nbsp;</p> <p>The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government.</p> <ul> <li>Kansas abortion amendment - 8/2/2022 - 500,000+ queries</li> <li>Inflation Reduction Act - 8/7/2022 - 200,000+ queries</li> <li>Student loans - 8/23/2022 - 2,000,000+ queries</li> </ul> <p>Voters in Kansas decided to keep abortion legal in the state.&nbsp; The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.&nbsp;</p> <p>&nbsp;</p> <p><strong>August 2022’s Sports-Related Queries</strong></p> <p>Do you know what gets keywords related to the NFL back into Google’s daily search trends?&nbsp; The preseason.</p> <ul> <li>Raiders - 8/4/2022 - 500,000+ queries</li> <li>NFL - 8/4/2022 - 500,000+ queries</li> <li>Patriots - 8/11/2022 - 200,000+ queries</li> <li>49ers - 8/12/2022 - 500,000+ queries</li> <li>Zach Wilson - 8/12/2022 - 500,000+ queries</li> <li>Steelers - 8/13/2022 - 500,000+ queries</li> <li>Dallas Cowboys - 8/13/2022 - 500,000+ queries</li> <li>Patriots - 8/19/2022 - 200,000+ queries</li> <li>49ers - 8/20/2022 - 200,000+ queries</li> <li>49ers - 8/25/2022 - 200,000+ queries</li> <li>Packers - 8/25/2022 - 200,000+ queries</li> <li>Dallas Cowboys - 8/26/2022 - 200,000+ queries</li> <li>Chicago Bears - 8/27/2022 - 200,000+ queries</li> <li>Steelers - 8/28/2022 - 500,000+ queries</li> </ul> <p>Did your favorite team make the list?&nbsp; If so, you’re in good (large) company.&nbsp; Major League Baseball’s season is still going on and a couple of phrases were&nbsp;</p> <ul> <li>Juan Soto - 8/1/2022 - 1,000,000+ queries</li> <li>Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries</li> </ul> <p>Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.&nbsp; The new featured game that takes place near a corn field also drove people to search for more information about it.</p> <p>If you didn’t think European soccer was popular in the USA, think again.</p> <ul> <li>Fulham vs Liverpool - 8/6/2022 - 200,000+ queries</li> <li>Everton vs Chelsea - 8/6/2022 - 200,000+ queries</li> <li>West Ham vs Man City - 8/7/2022 - 200,000+ queries</li> <li>Real Madrid - 8/9/2022 - 500,000+ queries</li> <li>Real Madrid - 8/13/2022 - 500,000+ queries</li> <li>Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries</li> <li>Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries</li> <li>Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries</li> <li>Man United vs Liverpool - 8/22/2022 - 500,000+ queries</li> <li>Champions League draw - 8/24/2022 - 500,000+ queries</li> <li>Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries</li> </ul> <p>Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.&nbsp; Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume.</p> <p>Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.&nbsp; She announced her retirement earlier last month.&nbsp;</p> <ul> <li>Serena Williams - 8/29/2022 - 1,000,000+ queries</li> </ul> <p><strong>Other Topics Worthy of Mention</strong></p> <p>Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.&nbsp; You hate to see it, but recalls can wreak havoc for a brand.&nbsp; August 2022 was not a good month for Capri Sun Group Holding:</p> <ul> <li>Capri Sun recall - 8/15/2022 - 200,000+ queries</li> </ul> <p>People were looking to the skies with the full moon and the Aurora Borealis on their minds last month:</p> <ul> <li>Full moon August 2022 - 8/9/2022 - 200,000+ queries</li> <li>Northern Lights - 8/17/2022 - 200,000+ queries</li> </ul> <p>They kept thinking about those skies in anticipation of our continuing mission to the moon</p> <ul> <li>Artemis launch - 8/28/2022 - 1,000,000+ queries</li> </ul> <p>Maybe someday that rocket will blast off.</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-august-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO SEO Thought Leadership Thought Leadership Wed, 21 Sep 2022 20:33:31 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-august-2022 2022-09-21T20:33:31Z AMP Agency Predicts Top Fall Trends of 2022 https://www.ampagency.com/blog/top-trends-fall-2022-predictions <p style="text-align: center; font-size: 30px;"><strong>AMP Agency’s Top Trends of Fall 2022 Predictions Report</strong></p> <p style="text-align: center; font-size: 30px;"><strong>AMP Agency’s Top Trends of Fall 2022 Predictions Report</strong></p> <p><span style="font-size: 15px; color: #616161;">&nbsp;</span></p> <p>AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season.</p> <p>AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the <a href="https://www.ampagency.com/2022-summer-search-trends"><span>Summer Trends report</span></a>.&nbsp; Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.&nbsp; I am excited to share our findings in this report.”&nbsp;</p> <p>The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food &amp; drink.&nbsp; The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn.</p> <p style="font-weight: bold;">Download <a href="https://www.ampagency.com/2022-summer-search-trends">our </a><a href="https://www.ampagency.com/2022-fall-top-trends-report">2022 Fall Trends report</a> and learn more about our seasonable predictions for this coming season.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Ftop-trends-fall-2022-predictions&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Trends SEO SEO Thought Leadership Thu, 08 Sep 2022 13:40:56 GMT https://www.ampagency.com/blog/top-trends-fall-2022-predictions 2022-09-08T13:40:56Z AMP SEO Creator Economy: How Brands Can Evolve With It - AMP Agency https://www.ampagency.com/blog/creator-economy-brand-evolve-with-it <p>The ‘influencer’ title is quickly becoming a term of the past, but that doesn’t mean influencer marketing is slowing down any time soon. In the last 2+ years we have seen massive changes facing the influencer marketing industry due to the impacts of the global pandemic and great resignation, both of which have been catalysts for the creator economy boom. For people who were stuck working from home in the early stages of the pandemic, their consumption of online content increased by unimaginable levels, creating a need for more production. Additionally, while working from home and re-evaluating their careers, many of these individuals saw opportunities to work outside of their typical 9-5 jobs and generate more streams of income to keep up with rising costs of living.</p> <p>The ‘influencer’ title is quickly becoming a term of the past, but that doesn’t mean influencer marketing is slowing down any time soon. In the last 2+ years we have seen massive changes facing the influencer marketing industry due to the impacts of the global pandemic and great resignation, both of which have been catalysts for the creator economy boom. For people who were stuck working from home in the early stages of the pandemic, their consumption of online content increased by unimaginable levels, creating a need for more production. Additionally, while working from home and re-evaluating their careers, many of these individuals saw opportunities to work outside of their typical 9-5 jobs and generate more streams of income to keep up with rising costs of living.</p> <p>According to a pre-pandemic<a href="https://www.cnbc.com/2019/11/08/study-young-people-want-to-be-paid-influencers.html"> <span style="color: #0563c1; text-decoration: underline;">2019 survey</span></a> from Morning Consult,&nbsp; Americans were already hot on this trail. &nbsp; Eighty-six percent reported that they would post sponsored content for money, and 54% would become an influencer given the opportunity. With the lure of a potential<a href="https://www.businessinsider.com/how-much-money-instagram-influencers-earn-examples-2021-6"> <span style="color: #0563c1; text-decoration: underline;">six-figure income</span></a>, more and more people have considered or are considering joining the creator economy.&nbsp;&nbsp;</p> <p>Brands and social media giants have taken notice as investments in the creator space totaled<a href="https://www.theinformation.com/articles/the-startups-that-powered-creator-economy-investments-to-5-billion"> <span style="color: #0563c1; text-decoration: underline;">$5 billion</span></a> last year alone. Even in the wake of a recession, brands are not slowing down their investments in and focus on this space as consumers continue to rely on influencer recommendations over “<a href="https://www.marketingbrew.com/stories/2022/07/07/as-a-recession-looms-some-influencer-marketing-budgets-are-increasing" style="color: #0563c1;"><span>clickable and shoppable</span></a>” ads when it comes to product purchase. Additionally, the competitive nature between social media platforms has added even more fuel to the fire as they attempt to gain users and market share.</p> <p>TikTok was a leader among competitors with the development of their Creator Marketplace and Creator Fund, but even now they are continuing to increase creators’ ability to monetize with the announcement of their ad revenue sharing program<a href="https://www.theverge.com/2022/5/4/23057016/tiktok-pulse-ad-revenue-share-creator-program"> <span style="color: #0563c1; text-decoration: underline;">TikTok Pulse</span></a>. YouTube launched their creator solution BrandConnect in 2020 and more recently have been pushing creators towards YouTube Shorts, after seeing an increase in the percent of users favoring<a href="https://www.forbes.com/sites/dbloom/2022/08/11/youtube-video-shorts-see-giant-jump-in-views-in-past-year/?sh=1ff6aa1433fc"> <span style="color: #0563c1; text-decoration: underline;">videos running under 1 minute</span></a>. In response, Meta has focused efforts on rolling out new monetization tools for creators including the launch of their own <a href="https://business.instagram.com/blog/creator-marketplace-discover-partnerships"><span>&nbsp;</span><span style="color: #0563c1; text-decoration: underline;">Creator Marketplace</span></a>, a hub designed to help brands discover and reach out to creators and to manage partnerships. As these platforms continue to evolve to support the creator economy, marketing agencies and brands will need to adapt as well to keep up with creator expectations. This means keeping a pulse on constant social platform changes, rethinking influencer management processes and payment models, to continue building strong relationships with influencers as partners promoting their products.</p> <p>With this rapid evolution, there has been backlash by both creators and content consumers alike as social media platforms themselves are changing, too. As the number of TikTok users continues to increase, Instagram has started to replicate popular platform features to compete, including video-first content with the focus on Reels and adjustments to the algorithm to prioritize content over people. This has caused<a href="https://www.businessinsider.com/instagram-walks-back-full-screen-feed-changes-kardashians-influencer-backlash-2022-7"> <span style="color: #0563c1; text-decoration: underline;">frustration among users</span></a> who expect to see updates from their friends and family on Meta platforms. Additionally, content creators are dealing with burnout from the high demand for more social content. Content creators know they must produce content daily and source frequent audience input to make sure they have engaged viewers who can help support their ability to monetize on social platforms.</p> <p>The relationship between creator and audience has become more co-dependent, and younger creators are experiencing negative impacts on their mental health. English professor Barrett Swanson published an article “<a href="https://harpers.org/archive/2021/06/tiktok-house-collab-house-the-anxiety-of-influencers/" style="color: #0563c1;"><span>The Anxiety of Influencers</span></a>” after spending time with college-aged TikTok creators. His takeaway, “TikTokers know that their fame will likely fade unless they work very, very hard to cultivate themselves into something solidly monetizable. They seamlessly toggle between their two identities — the real person and the online persona — and speak with a kind of cynicism about tying their livelihoods to a platform that could disappear in an instant. It all feels like stuff they shouldn’t have to think about, not yet.”</p> <p>So, with the rapid change and the rise of the creator economy, how can brands and marketing professionals properly prepare themselves? The solution comes in two-fold: equipping ourselves to be adaptable as influencer marketers and supporting creators along the way.</p> <p>Following are three tips to help you get there:</p> <ol> <li><strong>Stay informed.</strong> With TikTok and Meta driving the creator economy forward, do your part to stay up-to-date on platform announcements and Creator Marketplace innovation to better understand what creators expect so your programs can compete.</li> <li><strong>Community Management is key.</strong> If the traditional influencer is changing, that means the way you source your brand partners should be changing as well. Lean into social listening to see who is authentically talking about your brand or industry to create organic relationships and increase your pool of content creators.</li> <li><strong>Lead with empathy</strong>. Content creators are struggling with this transition as well. Focus on creating long-lasting, meaningful relationships with creators and seek mutually beneficial opportunities. Be more understanding when your creators need flexibility in their schedules or adjustments to their rates. The stronger the relationships you create with your partners will allow for messaging to feel more authentic and increase opportunities for future collaborations.</li> </ol> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fcreator-economy-brand-evolve-with-it&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Social Strategy Influencer Thought Leadership Wed, 31 Aug 2022 15:22:47 GMT kevans@ampagency.com (Kendall Evans) https://www.ampagency.com/blog/creator-economy-brand-evolve-with-it 2022-08-31T15:22:47Z Connected TV Advertising - What Are You Waiting For? - AMP Agency https://www.ampagency.com/blog/connected-tv-advertising-overview <p style="font-size: 18px; font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">What Are You Waiting For?</span></p> <p style="font-size: 18px; font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">What Are You Waiting For?</span></p> <p style="font-weight: normal; font-size: 18px;"><em><span style="font-family: Arial, Helvetica, sans-serif;">CTV is not going away, so why aren’t you investing more of your ad dollars in this space?</span></em></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">With linear viewership and spending levels dropping virtually every year, the epitaphs for TV advertising have been widely reported in the trades. What is lost in this chicken-little hysteria is that video advertising is thriving - thanks to CTV. </span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">Television isn’t in decline, it’s just in transition from traditional to digital distribution channels. The same way that TV elbowed its way into the radio-dominant entertainment world of the 1950’s, streaming has arrived and is here to stay. Let’s not forget that when television made its debuted and soon dominated, radio still had a role - albeit a backseat role. Similarly, traditional TV isn’t being replaced by CTV, just improved upon and augmented.</span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-size: 18px; font-weight: bold;"><span style="color: black; font-family: Arial, Helvetica, sans-serif;">Seismic Shifts</span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">The CTV marketplace in the ’22-’23 upfront saw massive growth with a 35% increase in spending, which translated to over $6.4B dollars. Coupled with the time spent metrics where TV viewing and digital video viewing times are nearly identical, it clearly shows the continued growth and consumer adoption of CTV. </span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">In fact, 2/3’s of the digital video dollars committed this upfront were spent against streaming services. eMarketer projects that total US CTV spend this year (upfront and scatter) will reach $19B this year. The upfront haul this year was more than the total, full year CTV haul from three years ago. In fact, Disney says 40% of it’s upfront spending went to its streaming platforms and Peacock doubled their upfront revenue to $1B this year.</span></p> <p style="font-size: 18px; font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">Objective Look</span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">As with anything in this business, when you peel back the shiny veneer &amp; Wall Street numbers, there are some challenges &amp; shortfalls. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-size: 18px; font-weight: bold;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">CTV Benefits-</span></p> <ul style="font-size: 18px;"> <li style="margin-top: 0in; margin-right: 0in; margin-bottom: 0in;"><span style="font-weight: normal; font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"> </span><u><span style="color: #111111;">Audience Targeting</span></u><span style="color: #111111;">- </span><span style="color: black;">More accurate &amp; planful allocation of budgets to specific, high value audience targets</span></span></li> <li style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt;"><span style="font-weight: normal; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span><u><span style="color: #111111;">Original Programming</span></u><span style="color: #111111;">- Upscale, original programming</span></span></li> <li style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt;"><span style="font-weight: normal; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span><u><span style="color: #111111;">Better Measurement Than Linear</span></u><span style="color: #111111;">- Data allows for more focused view of who your ad reaches</span></span></li> <li style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt;"><span style="font-weight: normal; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span><u><span style="color: #111111;">More Video Eyeballs</span></u><span style="color: #111111;">- Pool of additional impressions helping to offset linear declines</span></span></li> </ul> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-size: 18px; font-weight: bold;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">But They Have Issues Too...</span></p> <ul style="font-size: 18px;"> <li style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt;"><span style="font-weight: normal; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">Uniformity &amp; Measurement - </span><span style="color: black;">Too many walled gardens prevent the ease of buying across streaming vendors and the sharing of data between them</span></span></li> <li style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt;"><span style="font-weight: normal; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">Frequency Capping – </span><span style="color: black;">Again, the lack of shared data and the sheer number of vendors running CTV makes it difficult to set frequency caps</span></span></li> </ul> <p style="font-size: 18px; font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">Getting Crowded</span></p> <p style="font-weight: normal; font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;">While streaming has been around for years, the last 3 years have seen an explosion of providers enter the fray. And they have been significant players, many of which are from traditional linear vendors looking to stem the tide of broadcast erosion and to add revenue streams. Peacock, Discovery+ and Paramount have all established viable streaming offerings in short order. It’s clear that the networks recognized the consumer shifts and had no choice but to embrace CTV or risk irrelevancy. </span></p> <p style="font-weight: normal; font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;">Over the next 12 months, there will be even more competition and more choices. Several major players will roll out their own CTV services. Disney+, Netflix and to a lesser degree, HBOMax are three heavyweights poised to add more choices to the genre. The existing footprints of Disney and Netflix alone are enormous and will increase the pool of available impressions significantly. These two behemoths have 110MM and 180MM monthly users respectively - incredible scale at launch. These two will both improves and complicate the CTV space. And HBOMax is set to be combined with Discovery+ to launch a more robust offering with differing tiers.</span></p> <p style="font-weight: normal; font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;">On the one hand, we will have more options to invest in and more competition to help mitigate costs. But the lack of standardization is a challenge. The nomenclature each vendor uses are unique to them. There is little-to no coordination between CTV partners. So there is no uniform way for brands to track a single data set across multiple partners because none of them are speaking the same language. </span></p> <p style="font-weight: normal; font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;">&nbsp;</span></p> <p style="font-size: 18px; font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">What Does This Mean For Clients</span></p> <p style="font-weight: normal; font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;">In spite of the headwinds facing CTV, the positives outweigh the shortcomings. Streaming is here to stay and it’s a valuable compliment to our media plans. It allows us to augment the losses on the linear side of the aisle with quality, targeted video impressions. Test and learn…and then test some more. Experiment and try multiple vendors to determine which ones fit your marketing objectives the best. These are fertile times to add more targeted tactics to your upper funnel media plans. </span></p> <p style="font-weight: normal; font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif;">Additionally, we expect Disney+ and Netflix to offer more unique, creative messaging opportunities. They have never accepted advertising before, so with a clean slate, it would behoove them to come to market with non-traditional ad formats. In a sea of streaming sameness, the hope is that they embrace the idea of truly partnering with brands to help us bring our marketing campaigns to life in new and exciting ways.</span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-size: 18px; font-weight: bold;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">Conclusions</span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">The industry’s collective focus has swung decisively toward the challenge posed by audience fragmentation. The decline of cookies and other identifiers is one big reason for this shift. Another is a shift in consumer behavior that has fractured media impressions across a growing number of applications and mediums.</span></p> <p style="margin-top: 9.6pt; margin-right: 0in; margin-bottom: 9.6pt; padding-left: 0in; font-weight: normal; font-size: 18px;"><span style="color: #111111; font-family: Arial, Helvetica, sans-serif;">As the world rights itself after a pandemic that threw so many media consumption patterns upside down, the streaming world will begin to settle into a new normal. One where it is part of everyday life in a way it wasn’t before the pandemic. It has earned a seat at the table alongside the more established media tactics as a quality medium that can buttress media plans beset by the loss of affordable, quality, linear activity.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fconnected-tv-advertising-overview&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Media TV Programmatic Media Thought Leadership Thought Leadership Mon, 22 Aug 2022 14:12:50 GMT https://www.ampagency.com/blog/connected-tv-advertising-overview 2022-08-22T14:12:50Z Guy Rancourt Google Trends Search Insights July 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-july-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for July 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for July 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p><strong>July 2022 - Hawt Weather &amp; Hawt Queries</strong></p> <p>Not sure that’s how you spell the word hot, but last month was full of query curiosities. There were three keywords related to food in our recorded list. Dreams of large jackpots drove people to search about the Mega Millions drawings and other lottery games. Our pick for the biggest movie of the summer made the daily top 3 not just once but twice along with other shows and films. Other topics people queried were Amazon Prime Day and keywords related to the economy.&nbsp; In Sports, the MLB All Star game was a hot topic along with UFC events.&nbsp; Lastly, the name of a face recognition disorder made our list (Ramsay Hunt Syndrome is soooo <a href="https://www.ampagency.com/blog/google-search-trends-june-2022"><span>June 2022</span></a>), but let’s kick off with some deep looks into our universe.</p> <p><strong>Photos From Space</strong></p> <p>In July 2022, one of the top queries by volume as reported by Google’s Daily Search Trends was driven by the Doodle for the new James Webb telescope that went online during the month. Before that <a href="https://www.google.com/doodles/celebrating-the-deepest-photo-of-the-universe-ever-taken"><span>Google Doodle</span></a> was posted, people were already very excited about the views from outer space we were about to see.</p> <ul> <li>James Webb telescope - 7/11/2022 - 1,000,000+ queries</li> <li>James Webb Space Telescope - 7/12/2022 - 10,000,000+ queries</li> </ul> <p>It’s good to see that a topic related to science made the daily top 3 for two days in a row, even if some of us were duped into thinking <a href="https://www.vice.com/en/article/akeemk/chorizo-james-webb-space-telescope"><span>a slice of chorizo was a faraway star</span></a>.&nbsp;</p> <p>Next, it’s a topic of more Earthly pursuits.&nbsp;</p> <p><strong>Let’s Get Rich Quick</strong></p> <p>Every so often, the Mega Millions jackpot gets really big - over a billion dollars big.&nbsp; When it does, it captivates the Google search audience.&nbsp; Take a look at the progression through the month of July.&nbsp;&nbsp;</p> <ul> <li>Mega Millions - 7/19/2022 - 1,000,000+ queries</li> <li>Mega Millions - 7/26/2022 - 5,000,000+ queries</li> <li>Mega Millions - 7/29/2022 - 10,000,000+ queries</li> </ul> <p>On the 19th, the total prize was just over a half billion dollars. We believe that once the word ‘billion’ starts getting used when describing Mega Millions, then the search volume starts to spike.&nbsp;</p> <p>After the announcement that there was a winner from the July 29th drawing, it appears there was a hangover effect and people wanted to learn more about the Powerball game.</p> <ul> <li>Powerball - 7/30/2022 - 500,000+ queries</li> </ul> <p>It was “only” a $170 million jackpot, so it seems the amount wasn’t the driving force behind the query and just the habit of querying for quick riches.</p> <p><strong>Economic Factors</strong></p> <p>From these two queries, maybe the current trouble with the economy had people thinking about ways to supplement their income.</p> <ul> <li>Inflation - 7/13/2022 - 200,000+ queries</li> <li>Fed rate hike - 7/27/2022 - 200,000+ queries</li> </ul> <p>Although lower in query volume than the lottery-related phrases in the last section, concerns over inflation and rising interest rates are clearly on people’s minds.</p> <p><strong>Amazon Prime Day</strong></p> <p>Hyped as the biggest shopping day of the year next to Black Friday, Amazon Prime Day returned to its typical July occurrence after the pandemic shifted it a bit for a couple of years.&nbsp; Here are the phrases we captured last month.</p> <ul> <li>Amazon Prime Day - 7/11/2022 - 1,000,000+ queries</li> <li>Amazon Prime Day 2022 - 7/11/2022 - 500,000+ queries</li> <li>Amazon Prime Day - 7/12/2022 - 500,000+ queries</li> </ul> <p>We grabbed a chart to see the deals day’s popularity over the past 5 years.&nbsp; You can see that the pandemic did have an effect on the search volume in 2022 and 2021, but the downtrend started in 2019.</p> <p><strong><img src="https://lh4.googleusercontent.com/4qUOye16qHprymKed-su6RAvNa6aJzJfFZhe27ZuIFIm41izthPZYHjH9JV88TYgWvMXrB0FOx3CH6jt8mpWHWsWFeOe8HvNsLnDrbBkLxGtd9XqUZprq6FdKF9KtVAe7vVJrJQv90wOV1CRj07yCw" width="624" height="332"></strong></p> <p>It’s safe to state that even with less query volume on the actual phrase “amazon prime day” that the summer shopping event is still quite popular with Prime members.</p> <p><strong>Summer Eats</strong></p> <p>We’re so happy to see food-related queries in our data.&nbsp; Here are the three top keywords from July 2022.</p> <ul> <li>Nathan's hotdogs Contest 2022 - 7/4/2022 - 200,000+ queries</li> <li>National Ice Cream Day - 7/17/2022 - 200,000+ queries</li> <li>Choco Taco - 7/25/2022 - 200,000+ queries</li> </ul> <p>The hot dog eating contest always brings out the searches. In past years, Joey Chestnut has been top term related to the contest but he had a non-record breaking performance in 2022.</p> <p>It’s nice to see National Ice Cream Day make the daily top 3. We wish that it had a bigger response last year when <a href="https://www.ampagency.com/blog/popular-summer-food-beverage-days"><span>we predicted it was going to be huge</span></a> and<a href="https://www.ampagency.com/blog/search-trends-predictions-food-holidays"><span> it wasn’t</span></a>.&nbsp; We pulled the chart to see what’s up:</p> <p><img src="https://lh6.googleusercontent.com/ljwYPhdGl_MFugek4oQ7que3ltyELj_cjqzz_dVzb-iJ-3b4vmh2Zy0qjXwdrNBy_a8GEJVEPByu9gSiiFhrkAPPav2EHM9qKPcALiAFyyfenAuYyjbBh_ygJzu0_432dgIUq1jAf92VSoWHZDqB3g" width="624" height="328"></p> <p>Based on this chart, you can see the search interest spiked in 2019 and then trailed off.&nbsp; It was more popular in 2022 vs. 2021 so that’s something.&nbsp; Looking back at those previous articles, it’s clear that the improvement applied to their data collection system on January 1, 2022 changed the data on this topic. No matter - ice cream should be celebrated even when novelties are being discontinued like the choco taco. Clearly, it will be missed.</p> <p><strong>Streaming, Taking In a Flick, and a New Album</strong></p> <p>The conclusion of Stranger Things Season Four had people querying in Google.</p> <ul> <li>Stranger Things - 7/1/2022 - 1,000,000+ queries</li> <li>Noah Schnapp - 7/7/2022 - 1,000,000+ queries</li> </ul> <p>One of the actors from the show, Noah Schnapp, received some extra attention when he shared <a href="https://www.glamour.com/story/doja-cat-noah-schnapp-beef"><span>private messages from the pop star Doja Cat</span></a>.&nbsp; Any publicity is good publicity?</p> <p>Our pick for the biggest movie of the summer had a good showing in the daily trends report:</p> <ul> <li>Thor: Love and Thunder - 7/5/2022 - 500,000+ queries</li> <li>Thor: Love and Thunder - 7/7/2022 - 1,000,000+ queries</li> </ul> <p>Does high search volume equal box office success?&nbsp; We will examine that question in a follow up to our <a href="https://www.ampagency.com/2022-summer-search-trends"><span>2022 Summer Trends report</span></a>.</p> <p>Marvel continued to drive search interest with the release of the new Black Panther movie trailer and details of its Phase 5 film plans.</p> <ul> <li>Black Panther 2 - 7/23/2022 - 500,000+ queries</li> <li>Marvel Phase 5 - 7/23/2022 - 500,000+ queries</li> </ul> <p>Again, the fan interest is strong for the Marvel Cinematic Universe.&nbsp; Search query data is a great indication of the fan’s devotion.</p> <p>We tend to see award shows drive search queries.&nbsp; Here’s the interest for the Emmys:</p> <ul> <li>Emmy nominations 2022 - 7/12/2022 - 500,000+ queries</li> </ul> <p>We’ll report in September if people are interested in the show.&nbsp; Fans of Disney Channel movies were pleased to see that the latest installment of the Zombies film series was released on the 15th.</p> <ul> <li>Zombies 3 - 7/15/2022 - 200,000+ queries</li> </ul> <p>This film can be streamed on Disney+ and a fourth film has not been confirmed or denied at the time of this writing. Lastly, Queen Bey released an album in July 2022.</p> <ul> <li>Beyonce - 7/28/2022 - 500,000+ queries</li> </ul> <p>According to Variety.com, <span style="text-decoration: underline;">Renaissance</span> is the second best album debut of the year behind Harry Styles’ <span style="text-decoration: underline;">Harry’s House</span>&nbsp;</p> <p><strong>All Star Activities and Other Sports</strong></p> <p>Near the middle of the month, Major League’s Baseball’s All-Star Game.&nbsp; People seem to love the long ball.&nbsp;</p> <ul> <li>Home Run Derby 2022 - 7/17/2022 - 500,000+ queries</li> <li>Home Run Derby - 7/18/2022 - 500,000+ queries</li> <li>Albert Pujols - 7/18/2022 - 200,000+ queries</li> <li>All-Star game 2022 - 7/19/2022 - 500,000+ queries</li> </ul> <p>Albert Pujols played in his final All-Star game as he is retiring at the end of this season. Since the other major sports leagues are not in season, we thought we’d look at other sports-related keywords that were queried last month. They include Formula One racing, Ultimate Fighting Championship, and Professional Wrestling:</p> <ul> <li>F1 - 7/3/2022 - 200,000+ queries</li> <li>UFC 272 - 7/2/2022 - 500,000+ queries</li> <li>UFC - 7/16/2022 - 200,000+ queries</li> <li>UFC - 7/31/2022 - 500,000+ queries</li> <li>Money in the Bank 2022 - 7/2/2022 - 100,000+ queries</li> <li>SummerSlam 2022 - 7/29/2022 - 200,000+ queries</li> </ul> <p>UFC and Wrestling event keywords are mainstays in our data collection but Formula One racing is increasing in popularity.&nbsp;</p> <p><img src="https://lh5.googleusercontent.com/WoPnThXdH0hKy6OHxIJBVuVXqnqOn-tARuf3vhRlCPAwX_3P50w5tA72EndEdbCIs_RIkiJozp81MH5UmesnxuIgs9MdwGoYqyfh1fzpsFxU9r70FCbA_SJgJArCEZENNhYQAeaGCbIvYWFWj3swPw" width="624" height="329"></p> <p>We’ll keep an eye on this auto racing keyword as the months go on.&nbsp;&nbsp;</p> <p>&nbsp;</p> <p><strong>Cat Games, Face Blindness, and Concern With CERN</strong></p> <p>In our final section, here’s a collection of keyword phrases that fit uniquely into their own categories so we packed them all together here.</p> <p>Did you know that cat video games were a thing?</p> <ul> <li>Stray - 7/18/2022 - 200,000+ queries</li> </ul> <p>The long awaited game Stray (for those who wait for cat video games) was released on July 19th but people were searching for information the day before.&nbsp; Also, did you know that prosopagnosia is the medical term for face blindness?</p> <ul> <li>Prosopagnosia - 7/6/2022 - 100,000+ queries</li> </ul> <p>It was reported that Brad Pitt suffers from prosopagnosia so people looked it up on the 6th. For what it’s worth, more people wanted to know what the affliction that affected Justin Bieber was last month.&nbsp;</p> <p>Lastly, the organization that operates everybody’s favorite Large Hadron Collider made headlines last month.</p> <ul> <li>CERN - 7/5/2022 - 500,000+ queries</li> </ul> <p>No, they didn’t create a black hole to swallow the planet but they are trying to collect data on dark matter. We really hope they don’t create a black hole, though.</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-july-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO SEO Thought Leadership Fri, 19 Aug 2022 15:03:56 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-july-2022 2022-08-19T15:03:56Z 3 Anti-Instagram Social Media Apps - AMP Agency https://www.ampagency.com/blog/3-anti-instagram-apps <p>Approximately 95 million photos and videos are uploaded to Instagram everyday. Could you sort the edited from the non-edited? The staged from the candid? These days, not many can, which is why anti-Instagram social platforms such as BeReal, Poparazzi, and Locket are dominating the social media space as users, especially Gen Z’ers, seek ways to authentically stay connected with their friends. The purpose of these apps is to break away from the edited photos and faux lifestyles and give a more authentic view of users’ day-to-day life. Let’s take a closer look at a few of these up-and-coming social media apps.&nbsp;</p> <p>Approximately 95 million photos and videos are uploaded to Instagram everyday. Could you sort the edited from the non-edited? The staged from the candid? These days, not many can, which is why anti-Instagram social platforms such as BeReal, Poparazzi, and Locket are dominating the social media space as users, especially Gen Z’ers, seek ways to authentically stay connected with their friends. The purpose of these apps is to break away from the edited photos and faux lifestyles and give a more authentic view of users’ day-to-day life. Let’s take a closer look at a few of these up-and-coming social media apps.&nbsp;</p> <p style="text-align: center;"><img src="https://lh3.googleusercontent.com/tXWSBn9KP1FGrn_9UgBqSocpMfdVlCWwTRVyitsm0B0dY_YKLoq1-f61ZP3Djok1QCvjFeeeuWgeBOTTMQUxZBjiL43teB7to6SuuN5R_Uc-Dh5JF_tEqntxiCK3eLg0R7Torls39e3Ir5YZkh_uvA" width="86" height="79"></p> <p style="text-align: center;"><img src="https://lh3.googleusercontent.com/wfnASGshlXgl5b4xl5D2uS5HOtQ1sH4Np2WDlUx32sQ_shhNuG_y-EumBKEP2ft-eOzJXS5WsadkRD517zHXR99WkmzYpwEPMf4oflNsZT9lWTcg-om5vZeY5fvDlGC6hgW_hr0XtQPH_CrTUCGL2Q" width="427" height="240"></p> <p><strong>BeReal</strong> encourages users to keep it real. Once a day, all BeRealers get a notification from the app at the same time to post their photo of the day. The app gives users two minutes to take a photo with both the front and back-facing camera at the same time. It’s currently ranked #1 in the social networking category on the App Store, and approximately 6.8 million people have downloaded BeReal and downloads have grown by 315% in 2022.&nbsp;</p> <p style="text-align: center;"><img src="https://lh6.googleusercontent.com/MlF3g19GSFoU07lemeoJRbP8QFTyw1sQPif9_1GqFOTQ8FtLmwumWdvfwFLrpIPvoXWOtfX9J82ZTJfOD73AYm5tu3Z062JIypcsXoo7dTdmEtE8YJNH35g9nIMsJu0FTzxAH3ex9Ya3_Y8Jkos84A" width="68" height="69"></p> <p style="text-align: center;"><img src="https://lh3.googleusercontent.com/CmKS240CqRdd69aqxOyHP3rS001nhyi-UV5vCNR-T8TQUajJBIA_UegVrhZhGbD9X-cddV7B9C9ziMYtCsmwbfMJt0NGSIRkHFMkkA0_o0U_Uy2YhLefb6No1c8UZIF_Rfd5FkAvo2EpxxTPuwQusg" width="368" height="189"></p> <p><strong>Poparazzi</strong> is deemed the “anti-selfie” app. <span style="font-size: 18px;">It has no likes, no followers, and only your friends can post photos on your feed.</span> It performed incredibly well in its first year of launch as it <span style="font-size: 10px;"><span style="font-size: 19px;">quickly skyrocketed to the top of the App Store, even ahead of TikTok as the number one social media platform. Although this unseating was temporary, the app remains successful and popular</span>. </span>Since its 2021 launch, it has been downloaded more than 5 million times, with over 100 million photos and videos shared.&nbsp;</p> <p>&nbsp;</p> <p style="text-align: center;"><img src="https://lh6.googleusercontent.com/FZNC3w1kkmvGiYiKvzyIHtpVkfyOqVUkE4arUi1GPSfG6UlAipyPLNqWA5BdBscuDMLcI-ar510vbtlYeADThn1ORn7mg09d-5Kti4MJON9xjdMlNwsO6h5BUm8dfdPE5-9wFXBYM_Wx6vqQSrIh2A" width="113" height="113"></p> <p style="text-align: center;"><img src="https://lh4.googleusercontent.com/gCmOobu52mtO9HulX6TLPyfQPg7auwrwujXYT4tOkAZKxNJ2aJTgbin0p4ppnznHib01gjsLOEQCFe4mTQLI9OFQzEaNdG-2oZGyP7fGc5JlYEV88gTMk3g211C6khW5aeQMJUjw3HcebvK0vmlnLg" width="524" height="349"></p> <p><strong>Locket</strong> is for your closest friends only– 20 of them to be exact. When a friend sends their photo, it instantly appears in your Locket widget and displays directly on your home screen. Unlike a regular app, widgets are continuously running and you don’t need to click on it to start the program. You can respond to friends with your own photo that will appear on the Locket widget of their phone’s home screen. As you use Locket, you’ll build a history of photos that you’ll be able to look back on. Locket is also quickly rising in popularity, currently ranked 11th in the social networking category on the App Store.</p> <p>&nbsp;</p> <p><strong>Why is it becoming popular to be candid and unfiltered on social media?</strong></p> <p>Social media has been linked to everything from depression and sleep deprivation to anxiety and feelings of loneliness, especially among younger users. “Likes” specifically have become a measure users equate to status and how well you’re actually liked in the real world.&nbsp;</p> <p>However, Millennials and Gen Z have more access to mental health education than previous generations, and it has become an increasingly important topic amongst younger audiences. Their knowledge about mental health has helped them understand the negative impacts of social media, and in fact, Gen Z has shown a major decline in social media use on every social media platform besides TikTok. They are simply not willing to succumb to the pressure of traditional social media and want to be part of safer, less toxic environments online.&nbsp;</p> <p>While many younger users have attempted to make their own accounts on Instagram more realistic and less filtered (e.g. photo dumps), platform updates that flood users’ feeds with unwanted ads and posts from users they don’t follow has pushed them off the app even quicker. They are worn out and losing trust in these big name apps, which is leading developers to create new apps with more authentic purposes, and let me tell you, Gen Z loves them.&nbsp;</p> <p>&nbsp;</p> <p><strong>What does this mean for brands?</strong></p> <p><strong>Takeaway 1: </strong>Users are seeking relatability and authenticity. They no longer want to see glossy, branded content from brands on social media– they want to see content that looks real, even on Instagram. It’s important that brands keep this at the center of their content strategy and when they consider who they partner with (other brands, influencers, etc).&nbsp;</p> <p><strong>Takeaway 2: </strong>While the way brands can get involved in the conversation will certainly vary from app to app, the best way we’ve seen brand utilize anti-Instagram apps like BeReal so far is by offering its consumers some type of exclusive offer or look at some behind the scenes with the brand or its products. For example, Chipotle’s first Bereal post offered a promo code to the first 100 users who used it at checkout on the Chipotle app.&nbsp;</p> <p><strong>Takeaway 3: </strong>If a brand is looking to be a part of the conversation on one of the anti-Instagram apps, they must recognize the fine line between being relatable and being cringey. Trying too hard will drive users away, which is especially important to remember when getting involved in an emerging platform or even just jumping on trends to create culturally-relevant content.</p> <p><strong>One thing we're asking ourselves:</strong> do these apps represent the next wave of social media? That may be the case. We are tracking the latest and greatest closely (while using the apps ourselves). Time will tell and we can't wait to see what's next.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2F3-anti-instagram-apps&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Trends Wed, 03 Aug 2022 20:04:47 GMT https://www.ampagency.com/blog/3-anti-instagram-apps 2022-08-03T20:04:47Z Destiny Velazquez VP Of Programmatic Talks With Venture Beat About Cookie-Less Targeting- AMP Agency https://www.ampagency.com/blog/venture-beat-google-chrome-cookieless-targeting <p>&nbsp; &nbsp; <span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">&nbsp;The upcoming Google chrome changes have been a buzzing topic in the programmatic advertising industry for almost over two years now, pushing brands and vendors to build alternative solutions to audience behavior tracking and targeting. Many businesses have been successful in finding ways to target without using cookies. Samantha Weiss, VP of Data Strategy and Programmatic, recently sat down with Venture Beat to talk about how our client, Stop &amp; Stop, has been using Artificial Intelligence to target audiences.</span></p> <p>&nbsp; &nbsp; <span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">&nbsp;The upcoming Google chrome changes have been a buzzing topic in the programmatic advertising industry for almost over two years now, pushing brands and vendors to build alternative solutions to audience behavior tracking and targeting. Many businesses have been successful in finding ways to target without using cookies. Samantha Weiss, VP of Data Strategy and Programmatic, recently sat down with Venture Beat to talk about how our client, Stop &amp; Stop, has been using Artificial Intelligence to target audiences.</span></p> <p style="font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;"><em>&nbsp; &nbsp; &nbsp;“AMP began testing cookie-less solutions in the back half of 2021 to prepare for the eventual deprecation of third-party cookies. We believed it was critical to test new targeting while we had long standing targeting and measurement capabilities to benchmark against. We knew it would be incredibly important to hit the ground running, rather than begin testing once third party-cookies were no longer available. Google’s recent announcement delaying the removal of third party-cookies to the back half of 2024 anchors our position on preparing for the cookie less world.&nbsp; We are excited for the additional time as capabilities &amp; betas continue to be introduced and opened. We will use the extension to focus not on what we are losing with the deprecation of cookies, but rather how we create optimized and efficient media plans with the targeting that is available.</em></span></p> <p style="font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;"><em>&nbsp; &nbsp; &nbsp;One partner we have seen great success with is Dstillery. We partnered with Dstillery in Q4 of 2021 to test their ID free Custom AI Solution.&nbsp; We saw strong results in our e-commerce campaigns, outperforming cookie-based audiences by 72%.&nbsp; With Google’s first extension, we have iterated on the models and data utilized for the ID Free segments.&nbsp; With the added time, we are excited to continue to optimize the segments and move these audiences from testing budgets to always on targeting capabilities.”</em></span></p> <p style="text-align: right; font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;"><em>- Samantha Weiss (VP, Data Strategy &amp; Programmatic)</em></span></p> <p style="font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 16px;">Read the full Venture Beat article <a href="https://venturebeat.com/2022/07/25/how-stop-shop-is-using-ai-not-cookies-to-target-customers/" style="font-weight: bold;">here. </a></span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fventure-beat-google-chrome-cookieless-targeting&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Media Programmatic Media Thought Leadership Fri, 29 Jul 2022 14:22:28 GMT ampmedia@ampagency.com (AMP Media Team) https://www.ampagency.com/blog/venture-beat-google-chrome-cookieless-targeting 2022-07-29T14:22:28Z Google Trends Search Insights June 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-june-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for June 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for June 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p><strong>Lazy, Hazy Days of June 2022</strong></p> <p>As we collected the top three queries from Google’s Daily Search Trends, we noticed that the aggregated sum for June was not as large as the first 5 months of the year.&nbsp; We know what we collect is only a sample of the total number of Google searches conducted in a day, but we had the pleasant feeling that maybe people were spending more time outside, in real life, and less time using devices.&nbsp; Hey, it could be true.</p> <p>Looking through the data, we can see that the Supreme Court overturning of the Roe vs. Wade decision was the biggest news story of the month. In Entertainment news, the conclusion of the Johnny Depp/Amber Heard court case and the disorder affecting Justin Bieber drove people to search. The NBA and NHL had their Finals in the month of June and we’ll examine the phrases attached to both of those league’s playoff and championship series. We’ll delve into Doodles, holidays, TV shows, film trailers, award shows, and the latest economic woes.&nbsp; Lastly, we will analyze the curious case of June 6th.</p> <p>&nbsp;</p> <p>All right - let’s go.</p> <p>&nbsp;</p> <p><strong>Google Holiday Doodles</strong></p> <p>Those clicks on Google’s altered logo get counted as queries. Check out the top Doodle driven queries for June 2022:</p> <ul> <li>Father's day - 6/18/2022 - 10,000,000+ queries</li> <li>Juneteenth - 6/19/2022 - 10,000,000+ queries</li> </ul> <p>Juneteenth gets a Doodle this year as it did last year.&nbsp; This national holiday occurred on the Monday after Father’s Day in 2022, which also got its own Doodle.&nbsp;</p> <p>&nbsp;</p> <p><strong>More Holiday Queries</strong></p> <p>Continuing the theme of holiday queries, we present the rest of the non-Doodle driven phrases here:</p> <ul> <li>When is Father's Day - 6/3/2022 - 100,000+ queries</li> <li>Is Juneteenth a federal holiday - 6/19/2022 - 200,000+ queries</li> <li>Happy Father's Day - 6/19/2022 - 100,000+ queries</li> <li>Summer solstice 2022 - 6/20/2022 - 500,000+ queries</li> </ul> <p>Father’s Day gets 2 appearances in the Daily Top 3 outside of the Doodle-attached query.&nbsp; It’s interesting to see people asking when the holiday was happening. What we have seen over the past 3 years of data collection is that the search volume attached to Mother’s Day is more than the search volume attached to Father’s Day. We looked into the charts over the last 5 years and we found something interesting:</p> <p>&nbsp;</p> <p><img src="https://lh3.googleusercontent.com/DtYQxQmYIiHpRSigLVVbab6MZLQYMPAQrm9mbkq0qk8NeVIV7_Gc7HfeC_EPM_oMc9XJeUUmO8xXYC3yIIaZ0TP5EDF8RHm6u9FNZkpFEvaDHRkXUwi5HPdh_pDNJkjq3pUP-In_27KQIh79_WtYYn4" width="624" height="331"></p> <p>The search interest gap seems to be closing. The two peaks appear to be closer in 2022 as compared to previous years. We’re not sure why this trend is happening but the two holidays are becoming more equitable in terms of search interest.</p> <p>&nbsp;</p> <p>A question about Juneteenth’s federal holiday status, which it became in 2021, and the first official day of summer round out our list for this keyword category.</p> <p>&nbsp;</p> <p><strong>All The Entertainment</strong></p> <p>Here are the shows and films people were excited about in June 2022:</p> <ul> <li>The Boys - 6/2/2022 - 200,000+ queries</li> <li>Ms Marvel - 6/7/2022 - 200,000+ queries</li> <li>Hustle - 6/8/2022 - 200,000+ queries</li> <li>Spiderhead - 6/17/2022 - 200,000+ queries</li> <li>Hocus Pocus 2 - 6/28/2022 - 200,000+ queries</li> <li>Stranger Things' Season 4 - 6/30/2022 - 1,000,000+ queries</li> </ul> <p>Season 3 of The Boys and the miniseries Ms. Marvel debuted last month. June was a big month for Netflix. Two films distributed by the streaming service spurred strong search interest -&nbsp; Adam Sandler’s film Hustle and the science fiction psychological thriller film, Spiderhead. At the end of the month, part 2 of Stranger Things’ Season 4 was made available. Finally, the trailer of the Hocus Pocus sequel made the daily top 3 on June 28th.</p> <p>People still like awards shows enough to use Google to learn more about them.&nbsp;&nbsp;</p> <ul> <li>Tony Awards 2022 - 6/12/2022 - 500,000+ queries</li> <li>BET Awards 2022 - 6/26/2022 - 200,000+ queries</li> </ul> <p>Although the search volumes are not what they were before the pandemic, both these award shows had a search resurgence in 2022.</p> <p>&nbsp;</p> <p><img src="https://lh3.googleusercontent.com/6h5Q4d5dQ-STF87R8fjLn9_p-FIxHeWIOfGddvzdRTyAaSNGuL-9j3ocbq1U2TtCKJsboLj3D69Sj4kwIQB_I1NH-92L57cSkxjWHyn4Xtl-3NoElwFpd_1rz24vlLuukpcriIqWflnUlSL6jLJSCg0" width="624" height="331"></p> <p>&nbsp;</p> <p>We may not ever see the pre-pandemic search volume come back for award shows but they are showing signs of life.</p> <p>&nbsp;</p> <p>To wrap up our entertainment-related phrase examination, both of these phrases were queried over five million times within a 24 hour period in June.</p> <ul> <li>Johnny Depp - 6/1/2022 - 5,000,000+ queries</li> <li>Ramsay Hunt syndrome - 6/10/2022 - 5,000,000+ queries</li> </ul> <p>The first of the month had the verdict of the Johnny Depp/Amber Heard trial and Justin Bieber explained that he is suffering from Ramsay Hunt syndrome and needs to postpone dates.&nbsp; We hope he gets back on the road soon.&nbsp; His concert tour was named as a top entertainment topic for this summer in our <a href="https://www.ampagency.com/2022-summer-search-trends"><span>Top Trends for Summer 2022 repor</span></a>t.</p> <p>&nbsp;</p> <p><strong>Roe vs. Wade</strong></p> <p>We discussed it in our <a href="https://www.ampagency.com/blog/google-search-trends-may-2022"><span>May report</span></a> that we would be monitoring the search volume for this Supreme Court decision and here’s what we collected:</p> <ul> <li>Supreme Court decisions today - 6/21/2022 - 200,000+ queries</li> <li>Roe vs Wade - 6/23/2022 - 5,000,000+ queries</li> <li>Roe vs Wade - 6/24/2022 - 10,000,000+ queries</li> </ul> <p>This topic dominated the search trends report for 3 days as people were trying to learn more about the court’s decision.&nbsp; We will keep tracking other key SCOTUS decisions as the year continues.</p> <ul> <li>Stephen Breyer - 6/29/2022 - 500,000+ queries</li> </ul> <p>Stephen Breyer retired as a Supreme Court Justice and Ketanji Brown Jackson filled his seat on the bench.&nbsp;</p> <p>&nbsp;</p> <p>The January 6th hearings continued in June 2022 and this witness drove people to search.</p> <ul> <li>Cassidy Hutchinson - 6/27/2022 - 2,000,000+ queries</li> </ul> <p>Cassidy’s testimony was held on the 27th which drove people to learn more about her and what she had to say under oath.</p> <p>&nbsp;</p> <p><strong>Sports</strong></p> <p>The NBA finals were held in June and here’s the timeline of the queries related to the championship series:</p> <ul> <li>NBA Finals - 6/2/2022 - 2,000,000+ queries</li> <li>Warriors - 6/5/2022 - 1,000,000+ queries</li> <li>Golden State Warriors - 6/5/2022 - 500,000+ queries</li> <li>NBA - 6/8/2022 - 5,000,000+ queries</li> <li>NBA - 6/10/2022 - 2,000,000+ queries</li> <li>Celtics - 6/10/2022 - 2,000,000+ queries</li> <li>Draymond Green - 6/11/2022 - 100,000+ queries</li> <li>Klay Thompson - 6/16/2022 - 200,000+ queries</li> <li>Draymond Green - 6/17/2022 - 200,000+ queries</li> </ul> <p>We were rooting for a different outcome here in the AMP Boston office but we look forward to next year.</p> <p>&nbsp;</p> <p>The Stanley Cup Playoffs and Finals also occurred last month. Check out this timeline of queries leading up to the eventual winner.</p> <ul> <li>Rangers - 6/4/2022 - 200,000+ queries</li> <li>Rangers - 6/8/2022 - 200,000+ queries</li> <li>Colorado Avalanche - 6/15/2022 - 500,000+ queries</li> <li>Colorado Avalanche - 6/24/2022 - 500,000+ queries</li> <li>NHL - 6/25/2022 - 500,000+ queries</li> <li>Tampa Bay Lightning - 6/25/2022 - 200,000+ queries</li> <li>Colorado Avalanche - 6/26/2022 - 200,000+ queries</li> </ul> <p>Congrats to the Colorado Avalanche for their win over the Tampa Bay Lightning. The NHL may not be as popular as the NBA from a search volume perspective, but the post-pandemic search timeline was nice to see.</p> <p>&nbsp;</p> <p><strong>Economic Woes</strong></p> <p>With inflation, cryptocurrency values tanking, and the stock market dropping, what else could happen. Oh yeah, mortgage rates are rising.</p> <ul> <li>Bitcoin price - 6/12/2022 - 500,000+ queries</li> <li>Stock market - 6/13/2022 - 500,000+ queries</li> <li>Mortgage rates - 6/15/2022 - 500,000+ queries</li> </ul> <p>&nbsp;</p> <p>None of these three phrases were queried over a million times in a day so we guess people weren’t that concerned or only a certain percentage of the population was concerned.</p> <p>&nbsp;</p> <p><strong>Weather Warnings</strong></p> <p>Beyond Doodles, Google’s daily trends report can get skewed by user clicks on weather warnings.&nbsp; We present the top queries related to weather in June 2022:</p> <ul> <li>Yellowstone National Park - 6/13/2022 - 500,000+ queries</li> <li>Excessive heat warning - 6/13/2022 - 500,000+ queries</li> <li>Severe thunderstorm warning - 6/14/2022 - 500,000+ queries</li> </ul> <p>The Yellowstone keyword is related to a flood that happened on the 13th. The other two phrases are related to mobile phone alerts that become queries when clicked on.&nbsp; Weather-related keywords are making the daily top 3 more often.&nbsp; There may be an idea of a 2022 retrospective in the works.</p> <p>&nbsp;</p> <p><strong>What Was Up With June 6th?</strong></p> <p>The daily top three was made up of phrases related to popular tech companies.</p> <ul> <li>Apple - 6/6/2022 - 500,000+ queries</li> <li>Google Docs - 6/6/2022 - 500,000+ queries</li> <li>LinkedIn - 6/6/2022 - 500,000+ queries</li> </ul> <p>Apple had their 2022 Worldwide Developers Conference (WWDC22) on the 6th, which does drive searches from people seeking the latest from the company. The other two queries, we believe, were related to outages.&nbsp; LinkedIn was reportedly down on the 6th.&nbsp; We don’t see any evidence of Google Docs not being available on the 6th, but that’s our guess based on the history of this phrase. Did the Apple conference cause outages?&nbsp; One may never know.</p> <p>&nbsp;</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <p>Until next month.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-june-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Thought Leadership Thought Leadership Wed, 27 Jul 2022 19:19:00 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-june-2022 2022-07-27T19:19:00Z FAQ: SEO in June 2022 - AMP Agency https://www.ampagency.com/blog/seo-questions-answers-june-2022-amp-agency <p style="font-size: 20px; font-weight: normal;">June 2022 SEO Questions &amp; Answers</p> <p></p> <p style="font-size: 20px; font-weight: normal;">June 2022 SEO Questions &amp; Answers</p> <p><span style="color: #616161; font-size: 20px; font-weight: bold; letter-spacing: 0px; text-transform: initial; background-color: transparent;">Can duplicate Yelp listings affect SEO?</span></p> <p style="line-height: 1.5; font-size: 20px;"><span>It is well understood that having duplicated content can have a negative impact on your SEO efforts because it can be confusing for search engines to determine which listing is the original and which is the duplicate. This often results in your listings being ranked lower in search results, or even being removed from SERPs entirely. If you have a business with multiple listi</span><span>ngs </span><span>on Yelp, you might be wondering how can duplicate Yelp listings affect SEO for your website? The short a</span><span>n</span><span>swer to this question is that the duplicate Yelp listing will not incur a duplicate content penalty on your website. However, you should still seek to consolidate your Yelp listings to ensure information about your business remains consistent as some local SEO platforms pull from Yelp and if the information on a duplicate post does not match your </span><span>real life</span><span> information you can expect to be penalized in local SEO results such as Google Maps and Apple Maps.</span></p> <p style="font-size: 20px; font-weight: bold;">Do draft WordPress posts unpublished affect your SEO?</p> <p style="font-size: 20px; line-height: 1.5;"><span style="font-size: 20px;">​WordPress&nbsp;draft posts will not affect your SEO in a negative manner such as incurring a duplicate content penalty for your blog because the posts are unpublished by&nbsp;WordPress, meaning they are not being indexed by Google which will not display unpublished posts in SERPs.</span><span>​</span></p> <p style="font-size: 20px; line-height: 1.5;"><span style="font-weight: bold;">Is directory submission good for SEO?</span><span>​</span></p> <p style="font-size: 20px; line-height: 1.5;"><span>There is no definitive answer to this question, as the efficacy of directory submissions in terms of search engine optimization (SEO) depends on </span><span>several</span><span> factors, including the quality of the directory, the relevance of the directory to your website's topic, and how well the directory is respected by search engines. In general, however, submitting your website to well-established, reputable directories can be beneficial to your SEO efforts because you will increase your organic share of voice in SERPs, </span><span>meaning</span><span> your brand name will appear more frequently in searches for products associated with your brand which can help indirectly build category relevance. Some good directories to consider adding your website to are the Yahoo! Directory, DMOZ, and Business.com."</span></p> <p style="font-size: 20px;"><span style="font-weight: bold;">Are pingbacks good for SEO?</span><span>​</span></p> <p style="font-size: 20px; line-height: 1.5;"><span>Like backlinks, pingbacks are a good way to increase the link popularity of your site and improve your search engine optimization. A pingback is a link from one blog post to another, and when a post is pinged back, it means that the post has been linked to from another site. This is a good way to get more exposure for your site, and it can also help to improve your search engine ranking.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fseo-questions-answers-june-2022-amp-agency&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO yelp SEO Thought Leadership Thought Leadership Wed, 29 Jun 2022 20:42:27 GMT https://www.ampagency.com/blog/seo-questions-answers-june-2022-amp-agency 2022-06-29T20:42:27Z Sean Adams Google Trends Search Insights May 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-may-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for May 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for May 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p>&nbsp;</p> <p><strong>May 2022 Overview</strong></p> <p>Looking through the top searched phrases in May 2022, it is difficult not to fixate on the topics that may upset our safety.&nbsp; From the JIF Peanut Butter recall to the outbreak of Monkeypox to the Cryptocurrency crashes, there were many top queries where information was needed to understand the issue and take proper courses of action.&nbsp;&nbsp;</p> <p>On the flip side, there are many phrases that reinforce our desire to learn more about events.&nbsp; The Met Gala was a top queried topic for two days in a row to start off the month. Two horse races and two car races also made the daily top 3 in May - another sign that these annual events are reestablishing their hold on our attention like they did before the pandemic.</p> <p>Lastly, we cannot ignore that the tragic mass shooting events in both Buffalo and Uvalde, TX drove people to Google to learn more. Both events claimed the top queried phrases on the days they occurred and we’ll analyze what Google Trends reported on May 14th and 24th.</p> <p>&nbsp;</p> <p><strong>Five Wonderful Holidays In Month Number 5</strong></p> <p>Holidays always propel search volume from users seeking more information about the day.&nbsp; Here are the top 5 from May:</p> <ul> <li>May the 4th be with you - 5/3/2022 - 500,000+ queries</li> <li>Cinco de Mayo - 5/4/2022 - 2,000,000+ queries</li> <li>Mother's Day - 5/7/2022 - 10,000,000+ queries</li> <li>Happy Mother's Day - 5/8/2022 - 2,000,000+ queries</li> <li>Memorial Day - 5/29/2022 - 10,000,000+ queries&nbsp;</li> </ul> <p>The unofficial Star Wars day starts the list on the 4th, even though Trends reported it on the 3rd.&nbsp; Mother’s Day gets two appearances on our list. The one on the 7th was driven by clicks to a Google Doodle. Memorial Day finished off the month with a Doodle of its own.</p> <p>The team dug a little deeper into Cinco de Mayo since it also made the list.&nbsp; Here’s the chart of search interest into this holiday over the last 5 years:</p> <p><img src="https://lh5.googleusercontent.com/ypvlaU7fFtPextLvRA6aX-OhVT-51BOaZfVggtOnivfVF75P3dUzUjhXXkTBcl4FlAPCpBzWiALLKs9Wo6qpvokPxUlYJSoZ8VVKND3WMnJmo6dDr3kUqxaFK27apVruwO_KctbCfb2f1gmfHw" width="624" height="332"></p> <p>With a dip in popularity in 2019, the topic has seen increasing search volume since then. AMP Agency wrote a blog post about <a href="https://www.ampagency.com/blog/recalibrating-cinco-de-mayo"><span>Recalibrating Cinco de Mayo</span></a> with information about the holiday and how we as marketers can promote celebrating the holiday responsibly.&nbsp; This notion may be driving some increased search interest in the holiday as people seek more information about it.</p> <p>&nbsp;</p> <p><strong>Top Queried Video Entertainment</strong></p> <p>It was a low month for the number of film titles or TV shows making the daily top 3 in May 2022.&nbsp; Here are the three queries that made it.</p> <ul> <li>Dr Strange - 5/5/2022 - 2,000,000+ queries</li> <li>Stranger Things season 4 - 5/26/2022 - 2,000,000+ queries</li> <li>Fantastic Beasts - 5/30/2022 - 200,000+ queries</li> </ul> <p>The latest installment of the Marvel movie franchise was released near the beginning of the month. We don’t think Dr. Strange will be the subject of the biggest money making film of the summer.&nbsp; That honor, we predict, will go to Thor. Check out this prediction and more in our <a href="https://www.ampagency.com/2022-summer-search-trends"><span>Summer 2022 Trends report</span></a>.</p> <p>The long awaited Stranger Things Season 4 debuted on May 27th and Fantastic Beasts: The Secrets of Dumbledore started streaming on the 30th.</p> <p>&nbsp;</p> <p><strong>Met Gala</strong></p> <p>After a cancellation in 2020 and a delayed to September event last year, The Met Gala returned to its typical May timeframe and drove users to see the latest in haute couture.</p> <ul> <li>Met Gala 2022 - 5/1/2022 - 1,000,000+ queries</li> <li>Met Gala 2022 - 5/2/2022 - 5,000,000+ queries</li> </ul> <p>Comparing the daily query numbers to years past, the 5 million plus reported on May 2nd is the largest of the past 4 years.&nbsp; This event’s popularity has hit a new high if we use search volume as our measure.</p> <p>&nbsp;</p> <p><strong>News Items</strong></p> <p>Since there were a large number of queries for news items, we decided to include this list in our report for May 2022.</p> <ul> <li>Buffalo - 5/14/2022 - 2,000,000+ queries</li> <li>Shooting - 5/14/2022 - 500,000+ queries</li> <li>Monkeypox - 5/18/2022 - 2,000,000+ queries</li> <li>Texas school shooting - 5/24/2022 - 10,000,000+ queries</li> <li>News - 5/24/2022 - 2,000,000+ queries</li> <li>Mona Lisa - 5/30/2022 - 200,000+ queries</li> <li>Johnny Depp Verdict - 5/31/2022 - 5,000,000+ queries</li> </ul> <p>Looking at this list, the majority of the topics are horrific.&nbsp; Note that the same day of the Robb Elementary School shooting, the second most queried phrase was “News”.&nbsp; We are not sure if that is an accurate query report or a glitch in the Daily Trends reporting but we present the data as we recorded it.</p> <p>There was an attempt to vandalize The Mona Lisa painting on the 30th and the verdict of the Johnny Depp/Amber Heard trial was handed down on the 31st.</p> <p>&nbsp;</p> <p><strong>Keywords Related to US Politics</strong></p> <p>Along with News Items, topics aligned to the world of US Politics were also a popular category of queries:</p> <ul> <li>Roe v. Wade - 5/2/2022 - 5,000,000+ queries</li> <li>J. D. Vance - 5/3/2022 - 500,000+ queries</li> <li>Jen Psaki - 5/5/2022 - 500,000+ queries</li> <li>Pennsylvania primary - 5/17/2022 - 1,000,000+ queries</li> <li>Madison Cawthorn - 5/17/2022 - 1,000,000+ queries</li> <li>Beto O'Rourke - 5/24/2022 - 1,000,000+ queries</li> </ul> <p>The keyword with the most search volume of this list is Roe v. Wade, which was queried because of a leaked draft opinion that suggests the court will overturn the 1973 decision. It is reported that a decision will be made in June 2022 so we will report on what Google Trends published in our next report.</p> <p>&nbsp;</p> <p><strong>Crypto Collapse</strong></p> <p>We can mark May 2022 as a month where the value of cryptocurrency took a tumble.</p> <ul> <li>Luna crypto - 5/10/2022 - 200,000+ queries</li> <li>Coinbase - 5/10/2022 - 200,000+ queries</li> <li>Bitcoin - 5/11/2022 - 500,000+ queries</li> </ul> <p>Each of these phrases is related to a drop in the value of these coins/companies.&nbsp; We will continue to monitor the trends related to this subject in the months ahead.</p> <p>&nbsp;</p> <p><strong>NBA Playoffs and Finals</strong></p> <p>The NBA playoffs has been a hot topic throughout the month of May 2022.&nbsp; Here we present only the phrases that received 1 million queries or more that are NBA related - there are 19 of them:</p> <ul> <li>Warriors vs Grizzlies - 5/1/2022 - 1,000,000+ queries</li> <li>Celtics - 5/9/2022 - 1,000,000+ queries</li> <li>Warriors - 5/9/2022 - 1,000,000+ queries</li> <li>Warriors - 5/11/2022 - 1,000,000+ queries</li> <li>Miami Heat - 5/12/2022 - 1,000,000+ queries</li> <li>Celtics - 5/13/2022 - 2,000,000+ queries</li> <li>Warriors - 5/13/2022 - 1,000,000+ queries</li> <li>Suns - 5/15/2022 - 2,000,000+ queries</li> <li>Celtics - 5/15/2022 - 2,000,000+ queries</li> <li>Celtics - 5/17/2022 - 2,000,000+ queries</li> <li>Dallas Mavericks - 5/18/2022 - 1,000,000+ queries</li> <li>Celtics - 5/19/2022 - 1,000,000+ queries</li> <li>Celtics - 5/21/2022 - 1,000,000+ queries</li> <li>Warriors - 5/22/2022 - 1,000,000+ queries</li> <li>Celtics - 5/23/2022 - 1,000,000+ queries</li> <li>Celtics - 5/25/2022 - 1,000,000+ queries</li> <li>Warriors - 5/26/2022 - 2,000,000+ queries</li> <li>Celtics - 5/27/2022 - 1,000,000+ queries</li> <li>Celtics - 5/29/2022 - 2,000,000+ queries</li> </ul> <p>Trying to stay objective here, but as Celtics fans, we’re totally caught up in the search interest of this topic this year.</p> <p>&nbsp;</p> <p><strong>What We Call Soccer</strong></p> <p>What the rest of the world calls football is popular here in the States, at least from a search perspective.</p> <ul> <li>Real Madrid vs Man City - 5/4/2022 - 1,000,000+ queries</li> <li>Liverpool - 5/14/2022 - 500,000+ queries</li> <li>Liverpool - 5/22/2022 - 500,000+ queries</li> <li>Champions League - 5/27/2022 - 2,000,000+ queries</li> <li>Argentina vs Italy - 5/31/2022 - 500,000+ queries</li> </ul> <p>Since the World Cup is scheduled for November of this year, we predict that month will be filled with football-related queries. You have been warned.</p> <p>&nbsp;</p> <p><strong>Horse Racing</strong></p> <p>With in-person sports events back to full capacity, the query volumes for the famous horse races in May have recovered:</p> <ul> <li>Kentucky Derby 2022 - 5/6/2022 - 5,000,000+ queries</li> <li>Kentucky Derby 2022 horses - 5/6/2022 - 500,000+ queries</li> <li>Preakness 2022 - 5/20/2022 - 1,000,000+ queries</li> </ul> <p>We found it interesting that there was a specific keyword about the horses in this year’s Kentucky Derby. Then again, with online gambling becoming legal in more states, this instance may not be so surprising.</p> <p>&nbsp;</p> <p><strong>Car Racing</strong></p> <p>Not just horses but also cars, racing was popular in May 2022.</p> <ul> <li>Miami Grand Prix - 5/8/2022 - 200,000+ queries</li> <li>Indy 500 - 5/28/2022 - 1,000,000+ queries</li> </ul> <p>The Formula One Miami Grand Prix had its debut and the Indy 500 had its 106th running this year.&nbsp; Again, with people back in the stands, these events have regained their search popularity.</p> <p>&nbsp;</p> <p><strong>Odds &amp; Ends</strong></p> <p>Finally - we present this category of phrases that we felt were worth showcasing in our report but didn’t fit nicely into an established category:</p> <ul> <li>Jif peanut butter recall - 5/21/2022 - 1,000,000+ queries</li> </ul> <p>Most times, we are excited to see food related queries make the daily top 3 in Google Trends. Um, not this month.</p> <ul> <li>Lunar eclipse - 5/15/2022 - 2,000,000+ queries</li> </ul> <p>The Lunar eclipse spurred people to seek more information about the astronomical event.</p> <ul> <li>ATOLL - 5/29/2022 - 500,000+ queries</li> </ul> <p>We weren’t sure what to make of this query when we saw it on Google Trends but with some investigation, we found that this word was the solution to Wordle 345.&nbsp; We guess that people hadn’t seen that word before and didn’t know what it meant (a ring-shaped island).</p> <p>We think it is fitting to end this report of the 5th month of 2022 with a 5 letter word.&nbsp; Wait a minute - how did we end <a href="https://www.ampagency.com/blog/google-search-trends-april-2022"><span>April 2022</span></a>?</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <p>Until next month.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-may-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Thought Leadership Thought Leadership Tue, 21 Jun 2022 20:18:41 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-may-2022 2022-06-21T20:18:41Z Breaking Down How Might We (HMW) Questions - AMP Agency https://www.ampagency.com/blog/how-might-we-questions <p>If you’re curious, the “How Might We…” (HMW) framework for creative problem solving originates back to the work of <span style="color: #292929;">Sidney J. Parnes, Ph.D, in his </span><em><span style="color: #292929;">Creative Behavior Guidebook </span></em><span style="color: #292929;">published in 1967</span>. Dr. Parnes referred to the framework as “Invitation Stems” or “How Mights”. Dr. Parnes' work also led to the additional questions of “How might I?”, “How might you?”, “How might our team?”, and “How might our customers?”.</p> <p>If you’re curious, the “How Might We…” (HMW) framework for creative problem solving originates back to the work of <span style="color: #292929;">Sidney J. Parnes, Ph.D, in his </span><em><span style="color: #292929;">Creative Behavior Guidebook </span></em><span style="color: #292929;">published in 1967</span>. Dr. Parnes referred to the framework as “Invitation Stems” or “How Mights”. Dr. Parnes' work also led to the additional questions of “How might I?”, “How might you?”, “How might our team?”, and “How might our customers?”.</p> <p>Today, HMW remains one of the most powerful tools for kicking off a process of “challenge mapping.”</p> <p>“How might we…” is the kind of question that lacks hard requirements at first and can feel unanswerable. However, if you get the right people engaged, the answers that surface will lead to progress.&nbsp;</p> <p>&nbsp;</p> <p><strong>How does AmpXD tackle HMW Questions?</strong></p> <p>We start by making sure that the whole team understands the question and starts on common footing. Some follow up questions may be necessary.</p> <ul> <li>Have we answered an HMW question like this for other clients or internally at AMP?&nbsp;</li> <li>Can we rely on past experience or will the answer require us to build from scratch?&nbsp;</li> <li>What perspectives will be required to generate the right answer? Engineering? Design? Content? Business objectives?</li> </ul> <p>Next, we assemble the team. The best HMW teams represent all who stand to benefit from the answer as well as those who could help us get there. They are a cross section of the organization as well as users, customers, and subject matter experts. Whether you use an agency like AMP or decide to go it alone, there are a few key attributes that each team member must have. Each team member needs to be open, have broad and relevant expertise, and be fearless about sharing ideas and opinions in public.&nbsp;</p> <p>The last consideration for a successful outcome is access. The team will need access to:</p> <ul> <li>One another</li> <li>Leadership&nbsp;</li> <li>Information</li> <li>Insight into what is possible.&nbsp;</li> </ul> <p>&nbsp;</p> <p><strong>Now that the team is assembled, what can we expect?</strong></p> <p>Answers! If you’ve done the work to fully understand the question, assemble the right team, and provide access to resources, you can expect progress. Once we have a set of answers to our HMW question, we can start to sift for the right one.&nbsp; Each answer must be measured against cost and timeline estimates. If you’ve come to the right answer, everyone will know it. If you don’t find the right answer, often you’ll be left with a new, better HMW question to work with.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fhow-might-we-questions&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Web Design Digital Strategy Thought Leadership Tue, 07 Jun 2022 18:54:29 GMT MAskew@ampagency.com (Michael Askew) https://www.ampagency.com/blog/how-might-we-questions 2022-06-07T18:54:29Z AMP Agency Predicts Top Summer Trends of 2022 https://www.ampagency.com/blog/top-trends-summer-2022-predictions <p style="text-align: center; font-size: 48px;">&nbsp;</p> <p style="text-align: center; font-size: 48px;">&nbsp;</p> <p style="text-align: center; font-size: 48px;">AMP Agency’s Top Trends of Summer 2022</p> <p style="text-align: center; font-size: 48px;">Predictions Report</p> <p>&nbsp;</p> <p>AMP Agency has published a report as a part of their Search Insights service. This report is available for download and provides audience insights to help inform your marketing and business decisions for the coming season.</p> <p>&nbsp;</p> <p>AMP Agency’s VP of SEO John Krochune thinks that search interest is a strong indicator of future trends.&nbsp; “My team and I dive deep into historical search query data, using a variety of tools, to uncover trends. I think this public set of audience data is being underutilized in marketing and we are publishing this report to provide a wealth of information that other sources may not provide.”</p> <p>&nbsp;</p> <p>The Top Trends of Summer 2022 report has insights on 40 topics across 8 different categories including travel, fashion, and entertainment.&nbsp; The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this summer.</p> <p>&nbsp;</p> <p>Download <a href="https://www.ampagency.com/2022-summer-search-trends"><span>our Summer Trends report </span></a>and learn more about our hot predictions for this coming season.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Ftop-trends-summer-2022-predictions&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research and Insights SEO SEO Thought Leadership Thu, 02 Jun 2022 14:10:46 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/top-trends-summer-2022-predictions 2022-06-02T14:10:46Z How To Overcome The Challenges of Responsive Search Ads - AMP Agency https://www.ampagency.com/blog/responsive-search-ads-challenges <p style="font-size: 19px;"><strong>Summary of Changes</strong></p> <p style="font-size: 19px;"><strong>Summary of Changes</strong></p> <p>Starting on June 30th, 2022, Google will begin their sunset of Expanded Text Ads (ETAs) in favor of their dynamic offering, Responsive Search Ads (RSAs).&nbsp; Existing ETAs in advertiser’s accounts will continue to serve, but will no longer be editable and new ad units won’t be allowed to be created.&nbsp;</p> <p>Google continues to roll out&nbsp; changes to their platform with a big focus on automation, and this update is no different.&nbsp; Google cites 15% of search queries every day are new searches never seen before.&nbsp; The response to this consumer behavior is to leverage machine learning; to reach searchers with the most relevant ad at the right moment.</p> <p>&nbsp;</p> <p style="font-size: 19px;"><strong>Challenges Advertisers Will Face</strong></p> <p>As with any update Google makes, the biggest thing us as advertisers need to keep in mind is how it affects us and our clients. Listed below are a few things I believe need to be kept in mind as we approach June 30th:</p> <p>&nbsp;</p> <p><strong>Lack of Control:</strong></p> <p>As a standard with changes related to automation, the largest impact seen from the sunset of ETAs is the lack of control offered by their RSA counterparts. While advertisers still have control over the headline and description line inputs, the order in which these appear are left to Google to decide (there are options to pin headlines and description lines to certain slots, but this is recommended to be done in moderation). This can be detrimental to multiple advertisers, such as ones who have proven having a price point in their ads improves performance.&nbsp; With this change, the price point is harder to guarantee to show.</p> <p>&nbsp;</p> <p><strong>Lack of Transparent Reporting:</strong></p> <p>Reporting for RSAs still leaves a lot to be desired.&nbsp; Google does offer suggestions on how to improve your ad strength and even offers you ideas (although in my experience, the ideas offered are relatively weak). However, the big piece of the puzzle that’s missing is the lack of insight into what combinations of headlines and description lines perform the best. This can often make copywriting feel a bit like a shot in the dark, where we generate headlines and description lines we think work well but ultimately can’t prove out their efficiency.</p> <p style="text-align: center;"><img src="https://lh4.googleusercontent.com/PBPbZSkVyQ8dwdOxYKt7j_nMsJYhIJ7PFR3ypydupdlpN65Y5_xl-F0OZeCl3UowNMqcQctzvQB5vyPhtMFhvsOACe6Y-QIUbBwWlDzEwwImkVKvHLLQeTthy3S240KbpRdonov4ejoT6Q1k" width="245" height="72"></p> <p style="text-align: center;"><em><span style="font-size: 8px;">Example of some of the ideas Google offers to improve ad strength</span></em></p> <p>&nbsp;</p> <p><strong>Difficulty With A/B Testing:</strong></p> <p>Finally, the ease of ad copy A/B tests will ultimately take a hit.&nbsp; With ETAs, ad copy tests were arguably the easiest and quickest tests to set up. We take two ads, tweak an input, and then compare the results after reaching statistical significance. With RSAs, this is still possible, but a bit more cumbersome. A/B testing RSAs will require all inputs to be pinned (more on this later), which can lead to poor ad strength labels from Google. We know ad strength is a factor in Quality Score, so testing like this could ultimately lead to detrimental performance.</p> <p><br><br></p> <p><span style="font-size: 19px;"><strong>Potential Workarounds</strong></span></p> <p>Google leaving in the ability to pin headlines and description lines to certain slots is ultimately a lifeline to folks who still want control of placement in their ads.&nbsp; A few things that can be done to back some control with RSAs:</p> <p>&nbsp;</p> <p><strong>Pinning All Headlines and Description Lines:&nbsp;</strong></p> <p>Utilize all headlines and description lines, but pin each input to a specific slot. Imagine an ad with all 15 headlines and 4 description lines being utilized; we pin 5 to each headline slot and 2 to each description slot. What we’re left with is essentially a hybrid between an ETA and an RSA.&nbsp;</p> <p>&nbsp;</p> <p><strong>Pinning 3 Headlines and 2 Description Lines:</strong></p> <p>Create an RSA with exactly 3 headlines and 2 description lines, pinning each input to a unique slot. This is essentially an ETA with extra steps.</p> <p>However, both workarounds have their drawbacks. Keep in mind that a few factors that go into ad strength are the number of headlines and description lines used, and the number of pinned headlines used. So while the above scenarios might be effective in keeping some element of control when generating ad copy, it might not be worth the hit to Quality Score potentially seen.</p> <p>&nbsp;</p> <p style="font-size: 19px;"><strong>What’s Next?</strong></p> <p>From Smart Shopping in 2018 to the phrase/BMM match type change in 2021 to the ETA sunset in 2022, Google has shown that they’re marching forward towards an advertising landscape that fully embraces automation.&nbsp; I don’t think this is an inherently bad thing; as Google mentions, we live in an ever-evolving digital landscape that’s very difficult to keep up with.&nbsp; Automation simply makes different facets of our industry easier to manage.</p> <p>It’s difficult to speculate what the next big thing on the docket is for automation, but my gut feeling is telling me that extensions could be the next feature to be impacted.&nbsp; We already have automated extensions, which I almost universally disable, but I envision a world where manual inputs for extensions are sunset.&nbsp; The ETA sunset has shown that Google believes ad copy to be an area where automation is important, so why not embrace it with ad extensions?</p> <p style="text-align: center;"><img src="https://lh6.googleusercontent.com/DeRfhqH_iFIxiLKtiERDf_EO8ZaAKgcurGeZ-r4syrcwEh6DFOzfOPaguuY_aj3vWRoDeZB3AFB-NGAyVIsM16NBzGdDv-CsHO4bX44zDPepA8PpcKpYbVLDsRvH6GvRJiyHoY4WNyNwloTi" width="624" height="59"></p> <p style="text-align: center;"><em><span style="font-size: 8px;">Dynamic extensions settings are already hidden within the Google Ads UI; could they become mandatory to opt into in the future?</span></em></p> <p>In the short term, I wouldn’t be surprised if Google completely does away with pins in RSAs, or at least limits the number of pins allowed per RSA.&nbsp; Ultimately, the ability to pin headlines and description lines makes the RSA change a sort of moot point, as us advertisers have the ability to make a static ad unit.</p> <p>Automation isn’t an inherently bad thing.&nbsp; It may be frustrating as an advertiser to lose a grip over things we’re accustomed to having full control over, but ultimately these changes are made to make our jobs easier and to make our ads more relevant to our audience.&nbsp;&nbsp;&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fresponsive-search-ads-challenges&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Media Paid Media Wed, 25 May 2022 17:00:00 GMT ALopez@ampagency.com (Adam Lopez) https://www.ampagency.com/blog/responsive-search-ads-challenges 2022-05-25T17:00:00Z AMP Agency Acquires Genome - AMP Agency https://www.ampagency.com/blog/amp-agency-acquires-genome-amp-agency <p><a href="https://www.ampagency.com/"><span>AMP Agency</span></a>, a full-service digital marketing agency, has acquired<a href="https://geno.me/"><span> Genome</span></a>, an award-winning digital innovation, transformation and product development company. The addition of Genome will further AMP’s strategy to advance technology-enabled innovation and grow internationally.</p> <p><a href="https://www.ampagency.com/"><span>AMP Agency</span></a>, a full-service digital marketing agency, has acquired<a href="https://geno.me/"><span> Genome</span></a>, an award-winning digital innovation, transformation and product development company. The addition of Genome will further AMP’s strategy to advance technology-enabled innovation and grow internationally.</p> <p>“Our technology practice has become a valuable resource for clients. It was clear from the start that Genome would bring necessary skill sets, so the acquisition felt natural. The addition of the Genome team’s expertise and its capabilities take our offerings to a new level.” said Michael Mish, President of AMP Agency</p> <p>Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for AMP Agency, with the primary objective of building innovative technical solutions for clients. Genome’s Executive Vice President and General Manager Nate Herr will serve as senior vice president, technology services.</p> <p>&nbsp;</p> <p>Read the full press release<a href="https://www.prnewswire.com/news-releases/amp-agency-acquires-genome-award-winning-digital-agency-301553240.html"><span> here.</span></a></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Famp-agency-acquires-genome-amp-agency&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Technology News Press Release Tue, 24 May 2022 13:29:37 GMT ampsmg@ampagency.com (AMP Agency) https://www.ampagency.com/blog/amp-agency-acquires-genome-amp-agency 2022-05-24T13:29:37Z Google Trends Search Insights April 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-april-2022 <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for April 2022.</p> <p>In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for April 2022.</p> <p>Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p><strong>Top Trending Keywords - April 2022 Overview</strong></p> <p>Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.&nbsp; We’ll delve into all of those phrases.&nbsp; Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic.</p> <p>Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.&nbsp; Those live events certainly capture the attention of Google users.</p> <p>&nbsp;</p> <p><strong>Climate Change Awareness</strong></p> <p>In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase:</p> <ul> <li>Climate Change - 4/21/2022 - 10,000,000+ queries</li> </ul> <p>SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month.</p> <p><img src="https://lh5.googleusercontent.com/4UHemWFvMeHdCWMm82kxVqGoKhZQW6qDJdWFNceWc19tcj5t5maKUSvljuXD66f2FdnefILT7KYFkeTZvbK6JzepME3Vh_zS-4OeKh0Rkkjoh1Xfb7SoWxaNUGraEg2GZSzPEgUVIX4vwIUw" width="624" height="329"></p> <p>Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.</p> <p>&nbsp;</p> <p><strong>No One Was Slapped At The Grammys</strong></p> <p>After we reported that <a href="https://www.ampagency.com/blog/google-search-trends-march-2022"><span>Will Smith broke Google Trends in March 2022</span></a>, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys:</p> <ul> <li>Grammys 2022 - 4/2/2022 - 2,000,000+ queries</li> <li>Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries</li> </ul> <p>The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.&nbsp; Let’s look at the historical data for this awards show:</p> <p><img src="https://lh5.googleusercontent.com/5EtD0NaSiPSHl_zY_0TKtrmGUnvUnNtaC2lMiCJEkBNe6IXzPQMXZeqtcDUlUJY-bvzuzKYN6xGZPWv_RbpK4XfhYPWVbCiHhIazNjYe4KXkig0-mwDJzmz4Yyixnrs7N8Ud_fuWOiFgQI3z" width="624" height="329"></p> <p>Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.&nbsp; There appears to be no effect from the Oscars.&nbsp; We do like the small spike in the chart that is connected to when nominees are announced.</p> <p>&nbsp;</p> <p><strong>Top Movie Queries Last Month</strong></p> <p>What films drove people to search in April 2022?&nbsp; Here’s the list we collected:</p> <ul> <li>Doctor Strange 2 - 4/6/2022 - 200,000+ queries</li> <li>Sonic 2 - 4/7/2022 - 500,000+ queries</li> <li>Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries</li> <li>Don't Worry Darling - 4/27/2022 - 500,000+ queries</li> </ul> <p>The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.&nbsp; The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.</p> <p>&nbsp;</p> <p>Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th:</p> <ul> <li>Ozark - 4/29/2022 - 500,000+ queries</li> </ul> <p>&nbsp;</p> <p><strong>Holidays And Natural Occurrences</strong></p> <p>Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.&nbsp; Here are the phrases that we collected last month:</p> <ul> <li>Passover - 4/14/2022 - 200,000+ queries</li> <li>Happy Easter! - 4/17/2022 - 1,000,000+ queries</li> <li>Earth Day - 4/21/2022 - 1,000,000+ queries</li> </ul> <p>It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.&nbsp; In this five year view, the interest is in a bit of a down trend.</p> <p><img src="https://lh5.googleusercontent.com/R3h3CmQE0ZRlOdca3RrJYT01ZkKSppA9Px0ggcS4KkusttSRUbo_cAG-MoYsbpp7IWhqDaqKruHpvVYxRDtDbzG-kDwF8JnZuPtagqkSmf4O8ccx9a_hhY_DvmpxC8sQvC6WZNtlKivN2T7m" width="624" height="327"></p> <p>The spike in the middle of the chart shows that search interest was at its highest in April 2020.</p> <p>Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day:</p> <ul> <li>TurboTax - 4/18/2022 - 1,000,000+ queries</li> </ul> <p>Procrastinators unite!&nbsp; Or not. Or whenever you get to it.</p> <p>We saw that the full moon in April drove people to search and another weather related query made the daily top 3:</p> <ul> <li>Full moon April 2022 - 4/14/2022 - 200,000+ queries</li> <li>Severe thunderstorm warning - 4/11/2022 - 200,000+ queries</li> </ul> <p>Winter is officially over - we did not see any Winter Storm Warning queries in April!</p> <p>&nbsp;</p> <p><strong>Politics As Usual</strong></p> <p>We had a few queries related to politics, both domestically and abroad, that made our collection from last month:</p> <ul> <li>Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries</li> <li>Rudy Giuliani - 4/20/2022 - 500,000+ queries</li> <li>Madison Cawthorn - 4/22/2022 - 200,000+ queries</li> <li>French election - 4/23/2022 - 1,000,000+ queries</li> </ul> <p>Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.&nbsp; Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.&nbsp; The North Carolina congressman <a href="https://www.politico.com/news/2022/04/22/madison-cawthorn-photos-00027286"><span>made headlines</span></a> on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.</p> <p>&nbsp;</p> <p><strong>Elon Musk&nbsp;</strong></p> <p>Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022.</p> <ul> <li>Elon Musk - 4/4/2022 - 500,000+ queries</li> <li>Elon Musk - 4/25/2022 - 5,000,000+ queries</li> </ul> <p>At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.</p> <p>&nbsp;</p> <p><strong>Just a Month About Sports</strong></p> <p>Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.&nbsp; Last month, we saw a good number of phrases that could be grouped to tell a few stories.</p> <p>Check out the timeline of the NCAA Basketball Tournaments:</p> <ul> <li>Final Four - 4/1/2022 - 1,000,000+ queries</li> <li>UConn women's basketball - 4/1/2022 - 500,000+ queries</li> <li>Duke - 4/2/2022 - 5,000,000+ queries</li> <li>Duke vs UNC - 4/2/2022 - 2,000,000+ queries</li> <li>UConn women's basketball - 4/3/2022 - 1,000,000+ queries</li> <li>NCAA basketball - 4/4/2022 - 5,000,000+ queries</li> </ul> <p>The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.&nbsp; See how people searched over six days in April:</p> <ul> <li>Tiger Woods - 4/5/2022 - 500,000+ queries</li> <li>Masters leaderboard - 4/6/2022 - 2,000,000+ queries</li> <li>Tiger Woods - 4/7/2022 - 1,000,000+ queries</li> <li>Scottie Scheffler - 4/8/2022 - 1,000,000+ queries</li> <li>Scottie Scheffler - 4/9/2022 - 2,000,000+ queries</li> <li>Scottie Scheffler - 4/10/2022 - 2,000,000+ queries</li> </ul> <p>Did you know European Football is popular in the US, at least from a search perspective?</p> <p>Check out this list of league and team names:</p> <ul> <li>Champions League - 4/5/2022 - 500,000+ queries</li> <li>Real Madrid - 4/6/2022 - 1,000,000+ queries</li> <li>Europa League - 4/7/2022 - 500,000+ queries</li> <li>Liverpool - 4/10/2022 - 500,000+ queries</li> <li>Read Madrid - 4/12/2022 - 1,000,000+ queries</li> <li>Man City - 4/13/2022 - 200,000+ queries</li> <li>Liverpool vs. Man United - 4/19/2022 - 500,000+ queries</li> <li>Liverpool - 4/24/2022 - 200,000+ queries</li> <li>Champions League - 4/26/2022 - 1,000,000+ queries</li> <li>Real Madrid - 4/26/2022 - 200,000+ queries</li> <li>Real Madrid - 4/30/2022 - 200,000+ queries</li> </ul> <p>NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th:</p> <ul> <li>Pelicans - 4/13/2022 - 500,000+ queries</li> <li>Hornets - 4/13/2022 - 500,000+ queries</li> <li>Clippers - 4/15/2022 - 500,000+ queries</li> <li>Hawks - 4/15/2022 - 500,000+ queries</li> <li>Warriors - 4/16/2022 - 1,000,000+ queries</li> <li>Timberwolves - 4/16/2022 - 500,000+ queries</li> <li>Bulls - 4/17/2022 - 500,000+ queries</li> <li>Suns - 4/17/2022 - 500,000+ queries</li> <li>Warriors - 4/18/2022 - 1,000,000+ queries</li> <li>Bulls - 4/20/2022 - 1,000,000+ queries</li> <li>76ers - 4/20/2022 - 500,000+ queries</li> <li>Miami Heat - 4/22/2022 - 200,000+ queries</li> <li>Celtics - 4/23/2022 - 2,000,000+ queries</li> <li>Bulls - 4/23/2022 - 500,000+ queries</li> <li>Pelicans - 4/24/2022 - 500,000+ queries</li> <li>Jimmy Butler - 4/24/2022 - 200,000+ queries</li> <li>Celtics - 4/25/2022 - 2,000,000+ queries</li> <li>Warriors - 4/27/2022 - 1,000,000+ queries</li> <li>Joel Embiid - 4/28/2022 - 1,000,000+ queries</li> <li>Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries</li> </ul> <p>Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft.</p> <ul> <li>USFL - 4/16/2022 - 1,000,000+ queries</li> <li>NFL Draft - 4/27/2022 - 5,000,000+ queries</li> <li>2022 NFL Draft - 4/28/2022 - 2,000,000+ queries</li> </ul> <p>Phew - that was a lot but each subsection had its own little journey.&nbsp; You could see how the NBA playoffs are unfolding by just reading through the top queries.&nbsp; Go Celtics!</p> <p>Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <p>Until next month.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-april-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Thought Leadership Thought Leadership Fri, 20 May 2022 16:10:04 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-april-2022 2022-05-20T16:10:04Z How Brands Can Use Social Components In Products - AMP Agency https://www.ampagency.com/blog/brands-social-components-products <p>“If you look for it, I’ve got a sneaky feeling you’ll find that social actually is all around.”&nbsp;</p> <p>“If you look for it, I’ve got a sneaky feeling you’ll find that social actually is all around.”&nbsp;</p> <p>Okay yes, I did steal that line from one of my favorite Holiday movies, <em>Love Actually. </em>But it’s true– elements of social networking are integrated into many of the products we consume every day, even if it’s not as overt as platforms like Facebook or Twitter.&nbsp;</p> <p>Take Venmo for example. You open up the app to pay your roommate for your share of utilities and catch yourself scrolling through a feed of your friends’ recent transactions, decoding emojis to figure out what they’ve been up to. At its core, this is social networking, and it’s a feature of Venmo’s payment platform that has set it apart from its competitors like Zelle.&nbsp;&nbsp;</p> <p>By adding a social component to something like a payment platform, Venmo created a space for not just payments to be exchanged, but social interactions. <strong>As humans, we intrinsically crave these connections and interactions that remind us we’re not alone.</strong> Leveraging this insight has put Venmo at a competitive advantage, as with many other brands who have taken the opportunity to create a social experience around their product. Why? Because nothing can compete with the power of a strong community around a product.&nbsp;</p> <p>&nbsp;</p> <p><strong>Case Studies: Products with Social Components &amp; Where Brands Can Lean In</strong></p> <p>There is a range of products with social components baked in. Some were created with social at the forefront, while others added social components as a feature to an existing product. Some have opportunities for external brands to join the conversation and leverage their niche communities, while others are a closed community of consumers. We’ll dive into two case studies to show the ways this has played out for two popular brands: Strava and Spotify.&nbsp;</p> <p>&nbsp;</p> <p><strong><em>Strava</em></strong><em>&nbsp;</em></p> <p>Strava calls itself a social fitness network. The app allows users to track their activities and offers a range of analysis tools, from miles ran to calories burned and so on. But they didn’t stop there– Strava integrated a social experience into the commonly found fitness tracking app by allowing users to post their workouts to a feed, follow friends, and comment to give “kudos” (likes) to other users’ workouts.&nbsp;</p> <p>Similar to other social platforms, users find themselves following IRL friends and acquaintances, but also their idols and professional athletes to get a glimpse into their training. The app allows users to join clubs, such as a running club or group of members training for the event, and invites them to take part in challenges such as “complete a 5K in May” or “log 250 minutes of activity”.&nbsp;</p> <p><em>Brand Involvement&nbsp;</em></p> <p>Clubs and challenges are the best way for brands to get involved in the conversation on Strava. A brand can create a club like <a href="https://www.strava.com/clubs/brooks-running-club-81417"><span>Brooks Run Club</span></a> or <a href="https://www.strava.com/clubs/169978"><span>Nuun Hydration</span></a> to connect athletes who identify with these brands to each other. Another option is for brands to host a challenge such as Lululemon’s <a href="https://www.strava.com/challenges/1728"><span>Move and Stay Connected challenge</span></a>, which was created during the height of the pandemic in 2020.&nbsp;</p> <p>&nbsp;</p> <p><strong><em>Spotify</em></strong>&nbsp;</p> <p>Spotify serves a very straightforward purpose to consumers– to access music and podcasts. With that said, they have done a great job at weaving in social components that feel additive to the experience of using the app.&nbsp;</p> <p>When you sign up for Spotify, you create a profile with your name and a profile photo. You’re prompted to connect your account to Facebook, and recommended users you may know and artists you may like to follow. Once you’re following other users, you can check your “friend activity” on the desktop app, view their profiles and save their playlists, and even create co-authored playlists with other users.&nbsp;</p> <p>In addition to these social components within the app experience itself, Spotify has mastered the art of integrating with other social networks and encouraging users to share the music and podcasts they’re listening to on those external platforms. For instance, the notorious <a href="https://www.instagram.com/explore/tags/spotifywrapped/?hl=en"><span>Spotify Wrapped campaign</span></a> is practically designed for sharing on Instagram Stories. But even on a normal day, the regular social sharing integration in the Spotify app that allows users to share what they’re listening to on social is seamless.&nbsp;</p> <p><em>Brand Involvement&nbsp;</em></p> <p>There are a handful of ways that brands can get involved in the conversation on Spotify. Perhaps one of the most fun and creative ways is to create a brand profile with curated playlists like <a href="https://open.spotify.com/user/mcdonalds"><span>McDonald's</span></a> and <a href="https://open.spotify.com/user/21o5jgmtm2yths6dx7sw4zm6a"><span>Gymshark</span></a> have successfully done. Brands may also buy a variety of <a href="https://ads.spotify.com/en-US/"><span>ad placements</span></a> in the Spotify app, including audio and video ads served to listeners who use the free version of the app, and also podcast ads.&nbsp;</p> <p>&nbsp;</p> <p><strong>Below are a couple of questions to ask when thinking about how you can apply this to your brand or product:</strong></p> <p>&nbsp;</p> <p><strong><em>Can a social component be added to my product in a way that adds value to the overall experience?&nbsp;</em></strong></p> <p>A social component needs to build upon your existing product, and it needs to feel natural as if the purpose of the product supports the need for a social component and the experience is additive to the product.&nbsp;</p> <p>There should also be a clear reason to create a space for consumer-to-consumer interactions. For example, perhaps you can see that these engagements are already happening on another social platform, like a Facebook Group or a Reddit thread.&nbsp;</p> <p>&nbsp;</p> <p><strong><em>Can my brand join the conversation or have a presence in a social component of an existing product, like Spotify or Strava?&nbsp;</em></strong></p> <p>If there’s a social component of a product that feels like a perfect fit for your brand, there may be an opportunity to establish a presence in that community. However, it’s important to approach these opportunities thoughtfully and strategically, because you will be under the microscope of a niche community. Additionally, you need to be careful that you’re joining a conversation where brands are welcome. For instance, communities like Reddit exist for user-to-user interactions, and brands can be shunned away from the platform.&nbsp;&nbsp;</p> <p><strong>&nbsp;</strong></p> <p><strong>With this all in mind, my hope is that next time you’re deciding which social platforms to leverage for an upcoming project or campaign, you may think outside the box about social media and look at the non-traditional, yet intrinsically social, platforms at your disposal.&nbsp;</strong></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fbrands-social-components-products&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Thought Leadership Thu, 19 May 2022 16:34:29 GMT kfeniello@ampagency.com (Kaitlyn Feniello) https://www.ampagency.com/blog/brands-social-components-products 2022-05-19T16:34:29Z AMP Agency Mentioned In AdExchanger Article https://www.ampagency.com/blog/amp-agency-adexchanger-cookieless-advertising <p>A buzzing topic in the world of data security and protection is the upcoming Google Chrome changes. That’s right, we will soon be living in a cookieless world. Technology solutions in the current landscape are optimizing their efforts much before the implementation as they’d like to get well-acquinated with what the future of advertising may look like.</p> <p>A buzzing topic in the world of data security and protection is the upcoming Google Chrome changes. That’s right, we will soon be living in a cookieless world. Technology solutions in the current landscape are optimizing their efforts much before the implementation as they’d like to get well-acquinated with what the future of advertising may look like.</p> <p>&nbsp;</p> <p>“We want to be early adopters and hand-raisers as a part of these cookieless and new ID solutions,” said Meghan Galligan, Stop &amp; Shop’s director of digital marketing. (Source: AdExchanger)</p> <p><br>AMP Agency partnered with Stop &amp; Shop and Dstillery to learn more about how to navigate through an ever-changing cookieless landscape.</p> <p>&nbsp;</p> <p style="font-size: 30px;"><strong>Read the news </strong><a href="https://www.adexchanger.com/commerce/stop-shop-has-been-in-ad-id-test-and-learn-mode-for-four-years-and-its-only-getting-started/"><strong><span>here</span></strong></a><strong>.</strong></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Famp-agency-adexchanger-cookieless-advertising&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Advertising News Thought Leadership Thu, 05 May 2022 17:00:00 GMT ampsmg@ampagency.com (AMP Agency) https://www.ampagency.com/blog/amp-agency-adexchanger-cookieless-advertising 2022-05-05T17:00:00Z Recalibrating Cinco De Mayo - AMP Agency https://www.ampagency.com/blog/recalibrating-cinco-de-mayo <p>Cinco de Mayo is a day most Americans associate with two-for-one margaritas and bottomless salsa or <em>maybe</em> even with Mexican Independence. In reality, it’s the anniversary of a David vs. Goliath-esque battle that took place between Mexico and France in the 1860s. More than a century later, it was co-opted by alcohol marketers to sell booze to Spanish-speaking Americans. Quite the tenuous thread, considering that outside the state of Puebla–where the battle took place–it isn’t widely celebrated in Mexico. But this post isn’t intended to cancel Cinco de Mayo revelry; quite the opposite. With an Avocados from Mexico poll revealing that only <a href="https://www.npr.org/2019/05/05/720376183/the-real-history-of-cinco-de-mayo"><span>22%</span></a> of Americans know what they’re actually raising their cervezas to every 5th of May, consider this a brief primer on how to celebrate a day of Mexican heritage, resilience, and pride respectfully, without the appropriation of a sombrero. As marketers ourselves, it’s the least we can do.&nbsp;</p> <p>Cinco de Mayo is a day most Americans associate with two-for-one margaritas and bottomless salsa or <em>maybe</em> even with Mexican Independence. In reality, it’s the anniversary of a David vs. Goliath-esque battle that took place between Mexico and France in the 1860s. More than a century later, it was co-opted by alcohol marketers to sell booze to Spanish-speaking Americans. Quite the tenuous thread, considering that outside the state of Puebla–where the battle took place–it isn’t widely celebrated in Mexico. But this post isn’t intended to cancel Cinco de Mayo revelry; quite the opposite. With an Avocados from Mexico poll revealing that only <a href="https://www.npr.org/2019/05/05/720376183/the-real-history-of-cinco-de-mayo"><span>22%</span></a> of Americans know what they’re actually raising their cervezas to every 5th of May, consider this a brief primer on how to celebrate a day of Mexican heritage, resilience, and pride respectfully, without the appropriation of a sombrero. As marketers ourselves, it’s the least we can do.&nbsp;</p> <p>&nbsp;</p> <p><strong>Picture it: Mexico, 1862.&nbsp;</strong></p> <p>What started as a naval invasion to secure debts owed by Mexico to European governments turned into a sly attempt by France to take over the country. Emperor Napoleon III–nephew of his namesake Napoleon Bonaparte–set his sights on claiming a French-backed stronghold in North America. But before his troops could invade Mexico City, they were remarkably defeated by Mexican general Ignacio Zaragoza and his men in Puebla de Los Ángeles. Though Napoleon ultimately occupied the country until 1867, this battle remains a symbolic and historic moment of Mexican resilience and sovereignty with as few as <a href="https://www.history.com/this-day-in-history/cinco-de-mayo"><span>2,000</span></a> Mexican soldiers fighting off three times as many French ones. Against the backdrop of the American Civil War, Mexicans living in California–wary of France’s Confederate support–regaled their underdog countrymen’s victory over foreign powers with the first Cinco de Mayo celebrations <a href="https://www.history.com/news/cinco-de-mayo-battle-puebla-civil-war#:~:text=Cinco%20de%20Mayo%20actually%20marks,win%20the%20American%20Civil%20War."><span>stateside</span></a>. Today, the largest Cinco de Mayo celebrations take place in Los Angeles, California.&nbsp;</p> <p>&nbsp;</p> <p><strong>From cultural pride to corporate gains&nbsp;&nbsp;</strong></p> <p>In the 20th century, <a href="https://www.history.com/topics/holidays/cinco-de-mayo"><span>Chicano</span></a> activists embraced the holiday as an occasion to celebrate their broader Mexican heritage and fight for their civil rights. President Franklin D. Roosevelt is also said to have had a hand in raising its popularity through US-Latin American <a href="https://www.businessinsider.com/cinco-de-mayo-beer-companies-advertizing-2011-5"><span>policy</span></a>. But, as happens with most holidays, Cinco de Mayo’s origins were usurped by commercial interests. In the 1980s, beverage brands saw it as a prime opportunity to sell more beer and launched marketing campaigns to Spanish-speaking Americans. As <em>Paste</em> magazine put it, “An ethnically-themed holiday falling on a relatively blank calendar space between St. Patrick’s Day and Memorial Day, just as the weather is starting to warm up? Nothing could be more perfect.” The rest, they say, is history. Or rather, historical ambiguity?&nbsp;</p> <p>&nbsp;</p> <p><strong>Celebrating responsibly&nbsp;</strong></p> <p>Of course, supporting your favorite local Mexican restaurant or bar on Cinco de Mayo is a wonderful thing. But without the sobering context and history of a day that is typically anything <em>but</em> sober, it’s easy for Cinco de Mayo to simply be an excuse to throw back too many tequila shots at a chain restaurant wearing a stick-on mustache when it could be an opportunity to authentically immerse yourself in the culture. So, without further adieu, here are a few ways we recommend celebrating and a few that should be absolutely stricken from the itinerary.</p> <ul> <li>By now it should be obvious, but for those not of Mexican descent who may be unclear: trust your instincts and forgo dressing as a caricature of Mexican attire. That means no sombreros, no ponchos (called <em>serape</em> and <em>jorongo</em> in Spanish), and absolutely no fake mustaches. Embrace the culture without making a mockery of it.</li> <li>In this same vein–for marketers and everyday folks–don’t give English words a Spanish flair in an effort to rhyme or be cute. It’s not Cinco de Drinko.&nbsp;&nbsp;</li> <li>Go ahead and sip on a freshly muddled margarita, an ice-cold tequila, or even a smoky mezcal, but refrain from getting sloppy at best or offensive at worst. Better still, talk to your bartender and ask to try a cocktail you haven’t had before like a paloma, michelada, or horchata.</li> <li>Beyond enjoying Mexican spirits or beers, it’s the perfect opportunity to eat delicious, authentic food. Seek out family-owned Mexican restaurants, food trucks, or ingredients you haven’t tried before, and avoid chains if you can.</li> <li>Take a Mexican cooking class taught by a Mexican or Mexican-American chef and learn how to make traditional recipes at home like mole poblano, a traditional sauce of Puebla.</li> <li>Read a book by a Mexican or Mexican-American author, watch a Mexican show on your streaming service of choice, or sing along to a playlist of Mexican musicians.</li> <li>Attend a Cinco de Mayo festival in your area to experience traditional music, dancing and dress, and activities for the whole family.&nbsp;</li> <li>Tell your friends what you learned in this blog post! Or better yet, continue reading about the intersectionality of Mexican and American history.&nbsp;</li> </ul> <p>&nbsp;</p> <p>&nbsp;<strong>AMP and Advantage Employees Weigh in on Cinco de Mayo&nbsp;</strong></p> <p>“In my family, Cinco de Mayo is usually combined with Mother’s Day and boxing fights. It’s a weekend of bonding, delicious food, and good times. However, I did grow up seeing it celebrated inappropriately by my peers. As an adult, I notice that there is more of an effort to explain what the day actually commemorates and how to celebrate appropriately. The comradery of this makes me more proud to be Mexican-American and even encourages me to celebrate my culture more with my family.”&nbsp;</p> <em>- Destiny Velazquez, Engagement Strategist at AMP</em> <br> <br> <p>“Cinco de Mayo is a holiday that in Mexico we don't really celebrate. As Mexicans or Mexican-Americans in America, we cringe about [it] due to the insensitive depiction of our heritage and culture and seeing it narrowed down to maracas, sombreros, and culturally appropriated Americanized dishes that fail to represent the rich gastronomy that Mexico has to offer. As a result, as an ERG, we originally chose to bypass Cinco de Mayo as an occasion to celebrate or even acknowledge. But the more we thought about it, the more we thought about the need for us to be part of the solution. Cinco de Mayo will not go away, and we do not want it to go away. We want more people to embrace it and celebrate it appropriately. It is an opportunity to share our culture, tradition, and history, and it’s an opportunity to bring our communities closer together.”&nbsp;</p> <em>- Gerado Orta, Co-Chair HOLA (Advantage’s LatinX ERG) and VP Strategic Planning at InMarketing Services&nbsp;</em> <br> <p>&nbsp;</p> <p>"Yo soy (I am) Peruana. In the town I grew up in [in] New Jersey, Cinco de Mayo was not something I saw celebrated or acknowledged; most of my friends were from Puerto Rico, the Dominican Republic, Cuba, or from South America. And because I am Peruvian, Cinco de Mayo was not part of my cultural upbringing. It wasn’t until I began working professionally in corporate America, that I was introduced to Cinco de Mayo. Frankly, it never felt right the way the holiday was presented, associated with tacos, margaritas, and sombreros. I have friends who are Mexican and saw the holiday as perpetuating stereotypes about Mexican culture. I did my research and learned more about the origins and significance of the holiday – something, unfortunately, missed when talking about Cinco de Mayo.</p> <p>If you want to celebrate or partake in another communities’ cultural traditions or celebrations, learn about [them] first. Sometimes people confuse dressing in a certain way or imitating another cultures’ traditions as appreciation, [when] what they are doing is appropriating another culture. This can be off-putting or seen as disrespectful by individuals in the other community.&nbsp; Even if the intent was meant to be positive, <em>“I was just trying to celebrate x culture,”</em>&nbsp; what’s important to remember is the impact it can have on another community. The best advice I can give [is] showing appreciation for another culture starts with educating yourself first on what’s acceptable and what’s not before taking any action. And if you make a mistake, which is bound to happen (I mean we are human), acknowledge it, learn from it, and don’t do it again."</p> <em>- Giannina Seaman, Senior Director of Diversity, Equity, and Inclusion at Advantage Solutions</em> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Frecalibrating-cinco-de-mayo&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Culture DE&I Wed, 04 May 2022 07:15:00 GMT https://www.ampagency.com/blog/recalibrating-cinco-de-mayo 2022-05-04T07:15:00Z AMP DEI Committee 5 Ways To Implement Nostalgic Marketing - AMP Agency https://www.ampagency.com/blog/5-ways-nostalgic-marketing <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">If you’ve ever watched an ad or TV show and felt fond memories of simpler times rushing back to you, then you’re familiar with nostalgia. Connecting with a brand’s positive concepts or ideas from the past is referred to as nostalgic marketing. The goal is to create campaigns that trigger fond memories of comfort and security causing consumers to have positive associates with the brand. The emotions that viewers experience with specific brands serve as an escape from reality. While the concept is not new, it’s become more popular in recent times and is used by companies of all sizes across all industries, from Coca-Cola to the Walt Disney Company and that’s because it works.&nbsp;</span></p> <span style="font-family: Arial, Helvetica, sans-serif;"></span> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">If you’ve ever watched an ad or TV show and felt fond memories of simpler times rushing back to you, then you’re familiar with nostalgia. Connecting with a brand’s positive concepts or ideas from the past is referred to as nostalgic marketing. The goal is to create campaigns that trigger fond memories of comfort and security causing consumers to have positive associates with the brand. The emotions that viewers experience with specific brands serve as an escape from reality. While the concept is not new, it’s become more popular in recent times and is used by companies of all sizes across all industries, from Coca-Cola to the Walt Disney Company and that’s because it works.&nbsp;</span></p> <span style="font-family: Arial, Helvetica, sans-serif;"></span> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">There are plenty of brands that have created notable “throwback” campaigns over the past few years targeted at millennials, GenX, and GenZ. From reboots of beloved television shows, limited runs of signature throwback packaging, or collaborations of new and #TBT music remixes, these all successfully promote sentimentality. If Stranger Things doesn’t scream “the ‘80s”, then I don’t know what does. The Netflix original series lays the nostalgia factor on thick, complete with Eleven’s vibrant and geometrically fabricated outfits to Steve Harrington and Billy Hargrove’s hairstyles. The creators of the show have perfected the balance of fond memories and futuristic innovation to keep viewers hooked with the heartwarming storyline and CGI that brings the Demogorgons to life from the popular game Dungeons and Dragons (D&amp;D).</span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #000000;">Fast-forwarding to the ’90s, the hit HBO Max show, Euphoria, has brought back glitter and Barbie’s baby blue eyeshadow.&nbsp; In season two, the cast adorned their lids with bold flicks of blue leading fans to take to Instagram and TikTok to show their best takes on the show’s top makeup moments, according to</span> <span style="color: #0600ff;"><a href="https://www.instyle.com/beauty/makeup/baby-blue-eyeshadow-trend" style="color: #0600ff;">Instyle</a></span>. <span style="color: #000000;">With Y2K taking over, vibrant colors are back and brighter than ever.&nbsp;</span></span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">Nostalgic marketing is an effective way to inspire brand affinity and encourage consumers to romanticize memories of the past. Here are 5 ways to implement nostalgic marketing:</span></p> <p style="font-size: 18px; line-height: 2;"><br><br><span style="color: #000000;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>1. Tune into Social Media</strong>: With the resurgence of the Y2K aesthetic powered by social media creators and influencers, gaucho pants and platform sandals have found their way back to our timelines and into our hearts. Social media is a melting pot of nostalgia where you can reminisce and feel connected to a larger community of people with shared interests. Social platforms are full of conversations and content about what consumers miss from the past, the memories that bring them back to their childhood, and what brands left a mark along the way. Scrolling on TikTok or Instagram allows consumers to find out what’s trending from the past. It is important to keep your ear to the ground regarding trends to know what to do when injecting nostalgia into a future campaign. Think about a brand and how it could’ve improved from back then to now.</span><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #000000;"><strong style="background-color: transparent; font-size: 16px; letter-spacing: 0px;">2. Focus on the audience</strong><span style="background-color: transparent; letter-spacing: 0px;">:&nbsp; The best nostalgia marketing effort resonates with multiple audiences. Brands need to understand their audience and keep in mind that the generation that first experienced the product or service will immediately be drawn to the campaign because of the nostalgia factor. In the beauty realm, </span></span><span style="color: #0600ff;"><a href="https://colourpop.com/" style="background-color: transparent; font-size: 16px; letter-spacing: 0px; color: #0600ff;">Colourpop</a></span><span style="color: #000000;"><span style="background-color: transparent; letter-spacing: 0px;"> has been nailing this with their recent throwback collabs with </span><a href="https://colourpop.com/collections/lizzie-mcguire" style="background-color: transparent; font-size: 16px; letter-spacing: 0px; color: #000000;">Lizzie McGuire</a><span style="background-color: transparent; letter-spacing: 0px;">, and </span></span><span style="color: #0600ff;"><a href="https://colourpop.com/collections/malibu-barbie" style="background-color: transparent; font-size: 16px; letter-spacing: 0px; color: #0600ff;">Malibu Barbie</a></span><span style="background-color: transparent; color: #424242; letter-spacing: 0px;">. <span style="color: #000000;">As history repeats itself, nostalgia is now and </span></span><span style="color: #000000;"><a href="https://www.tiktok.com/@mikaylanogueira/video/6943981966580665605?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en&amp;q=colourpop%20lizzie%20mcguire&amp;t=1648679624229" style="background-color: transparent; font-size: 16px; letter-spacing: 0px; color: #000000;">TikTok</a><span style="background-color: transparent; letter-spacing: 0px;"> is where Gen Z sets trends for what’s in and what will fly off the shelves.&nbsp;</span></span></span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><span style="font-weight: bold;">3.</span> <strong>Supply and demand:</strong> Consumer preferences and shopping trends are always changing, which is why brands frequently discontinue and launch products. With social listening, brands can take into account the backlash they are receiving for taking away beloved products. If the conversation is large enough, the brand might consider bringing the product back to the customers' delight.&nbsp;</span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong>4. Pull on those heartstrings</strong>: What story can be told? Is there a fan of the brand who has been following the company’s moves for a while? Make the brand feel human and embrace the 5 senses that dig deep into the brain’s memories. Recently, the Harry Potter crew had a reunion (Harry Potter 20th Anniversary: Return to Hogwarts) on HBO Max. The special took place at Warner Bros. Studio which is home to the beloved sets of the Harry Potter movies. As many people streamed the reunion, a flood of emotions filled the cast and viewers when reliving the films.</span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong style="font-size: 19px; letter-spacing: 0px; background-color: transparent;">5. Don’t rush it:</strong><span style="letter-spacing: 0px; background-color: transparent;"> You are working with human emotions so your approach must be strategic and full of effort. A quick turnaround campaign will feel rushed and a money-grabbing stunt. Make your audience want more while also feeling satisfied with what you have given them.</span></span></p> <p style="font-size: 18px; line-height: 2;">&nbsp;</p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">Keep listening to your customers to figure out what makes your audience nostalgic. Allow your brand to bring comfort to many during these unpredictable times by connecting and embracing the familiar.&nbsp;</span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">Best-in-class brands listen to the voice of the customer to make strategic decisions to ensure their campaigns create warm feelings for their customers while also shedding a positive light on the brand.</span></p> <p style="font-size: 18px; line-height: 2;"><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;">Time to shake up your Magic Eight Ball and bring memories to fruition!</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2F5-ways-nostalgic-marketing&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Brand Strategy Thought Leadership Thu, 28 Apr 2022 18:36:55 GMT https://www.ampagency.com/blog/5-ways-nostalgic-marketing 2022-04-28T18:36:55Z Blake Aviles Guide to Understanding Web 3.0: NFTs in the Metaverse- AMP Agency https://www.ampagency.com/blog/metaverse-nfts-guide <p><br><span style="text-decoration: underline;"><span style="font-size: 30px; font-weight: bold; font-family: Arial, Helvetica, sans-serif; color: #000000; text-decoration: underline;">Understanding Web 3.0: Your Guide to NFTs and Guide to the Metaverse</span></span><br><br><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong>What is an NFT?</strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">A non-fungible token (NFT) is a unique digital asset. NFTs are not interchangeable, and each one is unique. NFTs can be used to represent items such as digital art, collectibles, and in-game items.</span></p> <p><br><span style="text-decoration: underline;"><span style="font-size: 30px; font-weight: bold; font-family: Arial, Helvetica, sans-serif; color: #000000; text-decoration: underline;">Understanding Web 3.0: Your Guide to NFTs and Guide to the Metaverse</span></span><br><br><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong>What is an NFT?</strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">A non-fungible token (NFT) is a unique digital asset. NFTs are not interchangeable, and each one is unique. NFTs can be used to represent items such as digital art, collectibles, and in-game items.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong>What is the metaverse?</strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">The metaverse is a term used to describe the virtual world in which people can interact with each other and with digital objects in a realistic way. the metaverse is a natural extension of web 3.0, which is the next stage of the internet. Web 3.0 is often described as a more user-friendly and interactive internet, where users can easily connect and share information. </span><br><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br><span style="color: #000000;">What is Web 3.0?</span><br></strong>In the vein of Web 2.0, Web 3.0 refers to the next generation of the internet. It is expected to be more interactive, intelligent, and user-friendly than Web 2.0. Some of the technologies that are often associated with Web 3.0 include artificial intelligence, virtual reality, and blockchain.</span></p> <p><br><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong>How are NFTs used in the Metaverse?</strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">Since Web 3.0 is still in its infancy the relationship between the metaverse and NFTs is still be explored and in many ways, created. NFTs could be used to create and represent virtual assets in the metaverse, or they could be used to create unique, one-of-a-kind experiences that can be shared and experienced by people in the metaverse. A major difference between early metaverses and the web 3.0 metaverse will be the widespread presence of virtual currencies, digital tokens, and NFTs.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong><br>How to create an NFT?</strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">There are a few different ways to create an NFT, but the easiest way is to use a service like Decentraland. These platforms allow you to create and manage your own digital assets, and they also provide a marketplace where you can buy and sell NFTs. The general steps that go into the creation of an NFT will differ as platforms evolve but usually:</span></p> <ol> <li><span style="font-family: Arial, Helvetica, sans-serif;">The artist creates a digital or physical piece of art</span></li> <li><span style="background-color: transparent; color: #424242; font-size: 19px; letter-spacing: 0px; font-family: Arial, Helvetica, sans-serif;">The artist submits the artwork to a minting service or platform.</span></li> <li><span style="background-color: transparent; color: #424242; font-size: 19px; letter-spacing: 0px; font-family: Arial, Helvetica, sans-serif;">The minting service or platform verifies the authenticity of the artwork.</span></li> <li><span style="background-color: transparent; color: #424242; font-size: 19px; letter-spacing: 0px; font-family: Arial, Helvetica, sans-serif;">The minting service or platform mints the artwork into an NFT.</span></li> <li><span style="background-color: transparent; color: #424242; font-size: 19px; letter-spacing: 0px; font-family: Arial, Helvetica, sans-serif;">The NFT is stored on a blockchain and can be bought, sold, or traded like any other cryptocurrency.</span></li> </ol> <p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br><span style="color: #000000;">How to buy NFTs?</span><br></strong>NFTs can be bought in a variety of ways, including online marketplaces, online auctions, and directly from the creators themselves. Some of the most popular NFT marketplaces include OpenSea, Rarible, and SuperRare. To buy an NFT, you will need to create an account on one of these marketplaces and deposit cryptocurrency into your account or contact a creator directly to exchange crypto wallet addresses.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br><span style="color: #000000;">How to sell an NFT?</span></strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">The process to sell and NFT is similar to the buying process. Generally the most common way to sell an NFT is through an online marketplace. There are a number of online platforms that allow you to list and sell your NFTs, and the most popular ones include OpenSea, Rarible, and SuperRare. When listing your NFT for sale, you will need to set a price and provide a description. It is also a good idea to include a link to the digital file so potential buyers can preview it.</span></p> <p>&nbsp;</p> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><strong>Best NFT marketplace?</strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">While there are many to choose from, as of 2022 OpenSea is the largest and most popular NFT marketplace with over 2 million users. It has a wide range of NFTs available for sale, including art, collectibles, and gaming items. OpenSea also has a built-in wallet so you can store your NFTs in one place.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br><span style="color: #000000;">How to buy land in the metaverse?</span></strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">The best way to buy land in the metaverse will vary depending on the specific virtual world you are interested in. However, generally when buying metaverse land you should do your research and make sure you understand the virtual world you are interested in and the process for buying property within that world. Also remember never to spend more than you can afford on metaverse land.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br><span style="color: #000000;">Should you invest in the metaverse?</span></strong></span><br><span style="font-family: Arial, Helvetica, sans-serif;">Some people believe that the metaverse will be a powerful and influential force in the future, while others believe that it is nothing more than a fad. Ultimately, it is up to the individual to decide whether or not to invest in the metaverse. However, it is worth remembering that there is singular metaverse, so while the concept may gain more widespread adoption your favorite metaverse could fail and stop existing.</span></p> <p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br></strong><span style="font-weight: bold; color: #000000;">How to make money with NFT?</span></span><br><span style="font-family: Arial, Helvetica, sans-serif;">There are a few ways to make money with NFTs. The most common is to create and sell them. You can also earn royalties from selling NFTs, or from having your NFTs used in games or other applications. Finally, you can earn interest on your NFTs by holding them in a wallet that supports NFTs.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fmetaverse-nfts-guide&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital Strategy Technology Internet Culture Web 3.0 Thought Leadership Tue, 26 Apr 2022 19:10:35 GMT https://www.ampagency.com/blog/metaverse-nfts-guide 2022-04-26T19:10:35Z Sean Adams Google Trends Search Insights March 2022 - AMP Agency https://www.ampagency.com/blog/google-search-trends-march-2022 <p style="font-size: 20px;">In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for March 2022.</p> <p style="font-size: 20px;">In our <a href="https://www.ampagency.com/blog/google-search-trends-september-2019"><span>continuing series of examining Google Search Trends</span></a> to gain insights into the top keywords queried in the USA, we present our findings for March 2022.</p> <p style="font-size: 20px;">Every day, we capture the top three keyword phrases in terms of search volume as reported by <a href="https://trends.google.com/trends/trendingsearches/daily?geo=US"><span>Google Trends</span></a> (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.</p> <p style="font-size: 20px;"><strong>Will Smith Broke Google Trends</strong></p> <p style="font-size: 20px;">Well, let’s not bury the lead. The biggest story from our collected data stems from The Slap Heard ‘Round The World. There was a huge spike in search volume related to the slapper, Will Smith on the night of the Oscars.. Because of the large number of searches, it made the reporting of Google Trends’ daily trends a little funky.&nbsp; We’ll examine those queries in their own section below, but the rest of the month did have some other interesting search topics.</p> <p style="font-size: 20px;">There were other topics related to the world of entertainment outside of the Oscars. We’ll examine what movies and TV shows people were hoping to see. March Madness took up a lot of real estate in Google Trends’ report so we’ll take you through those queries, and we think we know why weather-related keywords are getting more queries lately. Without further ado, here are our insights into Google Trends for March 2022.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>The Other Top Quered Phrases For March 2022</strong></p> <p style="font-size: 20px;">Beyond Will Smith, there were two other&nbsp; topics that drove over 10 million queries in a day. Those topics were attached to Google Doodles, which become queries when someone simply clicks on the altered Google logo.</p> <ul style="font-size: 20px;"> <li>Winter Paralympics - 3/3/2022 - 10,000,000+ queries</li> <li>Rosa Bonheur - 3/15/2022 - 10,000,000+ queries</li> </ul> <p style="font-size: 20px;">The <a href="https://www.paralympic.org/beijing-2022"><span>Winter Paralympics</span></a> were held between March 4th and 13th and interest in the games was supported by Google Doodle.&nbsp; The French painter Rosa Bonheur was celebrated on what would have been her 200th birthday.&nbsp;</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>Holiday Searching - March 2022 Style</strong></p> <p style="font-size: 20px;">This year, March was full of holidays.&nbsp; Let’s take a look at the list.</p> <ul style="font-size: 20px;"> <li>Ash Wednesday - 3/1/2022 - 1,000,000+ queries</li> <li>Mardi Gras 2022 - 3/1/2022 - 1,000,000+ queries</li> <li>International Womens Day - 3/7/2022 - 2,000,000+ queries</li> <li>Pi - 3/14/2022 - 1,000,000+ queries</li> <li>St. Patrick's Day 2022 - 3/16/2022 - 1,000,000+ queries</li> <li>April Fools pranks - 3/31/2022 - 1,000,000+ queries</li> </ul> <p style="font-size: 20px;">The start of Lent kicked off March and people interested in both Mardi Gras and Ash Wednesday took to Google to learn more about those holidays. One of the members of our AMP SEO team went to New Orleans to see the celebrations first hand and lived to tell the tale!</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;">The highest queried holiday in this list was International Women’s Day, which occurs every March 8th.&nbsp; This holiday has picked up in search interest over the last 5 years.&nbsp;</p> <p style="font-size: 20px;"><img src="https://lh5.googleusercontent.com/8Y5--5ce471sUAoXh4tUBiTl5OE9B7zrvx6_fghSOivx2iqWFL3rbZNxHUuNbYxEpGTh1-KNfC032hO2F29EstXk6SuqmJiKFQcUIM7ZLdUv3BM0OMlr1h0HtCH2onuBzFfKaMs" width="624" height="328">It looks like there was a lull in 2020 (gee, I wonder what else was happening around March 8th that year?) but has rebounded nicely to where the interest was in 2018.</p> <p style="font-size: 20px;">&nbsp;An unofficial holiday that is celebrated on March 14th is Pi Day.&nbsp; Since Pi the mathematical constant of the ratio of a circle's circumference to its diameter is 3.14 (rounded up), it corresponds with the month number and day of March 14th.&nbsp; Let’s see the five year trends of Pi Day.</p> <p style="font-size: 20px;"><img src="https://lh5.googleusercontent.com/ZsgyREtbfn-OP-318xOsxXLvGrmj2XwJdRdxB8W9cseptIg4UClUnJsxIe1nGZNjm9UvzHFVgPpWZnI9QyGty9EqMRN_0U36AeKv8kQ9VFWuTpjOX3RuYBg5hL6hk2lAR58Iq4g" width="624" height="329"></p> <p style="font-size: 20px;">The search interest peak for this holiday happened in 2018. During the pandemic, the interest took a big blow but it appears to be back on the rise. Holidays present a big opportunity for marketers.&nbsp; How can you use these upward trending holidays in your plans for 2023?</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;">Since these two queries were aligned with the passage of time, we’re discussing here in the Holiday section. Google searchers also wanted to know more about Daylight Savings time for two different reasons.&nbsp;</p> <ul style="font-size: 20px;"> <li>Daylight savings 2022 - 3/11/2022 - 2,000,000+ queries</li> <li>Daylight savings time - 3/15/2022 - 2,000,000+ queries</li> </ul> <p style="font-size: 20px;">The first reason was to figure out when to change the clocks.&nbsp; The second reason was to find out more about Congress trying to keep Daylight Savings in place for good.&nbsp; We’d like the time to stay in one place but it probably should be Standard time (sorry).</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>Entertainment That Wasn’t The Oscars Ceremony</strong></p> <p style="font-size: 20px;">Here is the list of all the TV shows, films, and trailers that were released in March 2022 that made the Google Trends daily top 3:</p> <ul style="font-size: 20px;"> <li>The Dropout - 3/3/2022 - 500,000+ queries</li> <li>Pieces of Her - 3/4/2022 - 200,000+ queries</li> <li>ACM Awards 2022 - 3/6/2022 - 500,000+ queries</li> <li>Turning Red - 3/11/2022 - 1,000,000+ queries</li> <li>Deep Water - 3/18/2022 - 500,000+ queries</li> <li>Where the Crawdads Sing - 3/22/2022 - 200,000+ queries</li> <li>Bridgerton - 3/25/2022 - 1,000,000+ queries</li> <li>Moon Knight - 3/29/2022 - 1,000,000+ queries</li> <li>Morbius - 3/31/2022 - 1,000,000+ queries</li> </ul> <p style="font-size: 20px;">The Dropout, Pieces of Her, Bridgerton, and Moon Knight are all shows that you can stream and the spike in search interest corresponds with their release date.&nbsp; Turning Red, Deep Water, and Morbius are all films that were released last month.&nbsp; Where the Crawdads Sing is a film that is adapted from a novel and its trailer dropped on the 22nd. It will be shown exclusively in theaters in July.&nbsp; Lastly, the American Country Music awards were held on the 7th and, for the first time, were not on network television. The show was streamed on Amazon to <a href="https://www.savingcountrymusic.com/amazons-acm-awards-forget-rural-fans-resulting-in-tech-issues/"><span>mixed reviews</span></a>. Queries related to this award show were probably related to understanding where one could watch them.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>The Effect Of Extremely High Query Volume</strong></p> <p style="font-size: 20px;">There are some events that occur that drive people to search.&nbsp; The last one we saw was the <a href="https://www.ampagency.com/blog/google-search-trends-november-2020"><span>November 2020 Presidential Election</span></a>. Looking back at those insights, the queries were stretched out over many days.&nbsp; The immediate reaction of Will Smith slap on The Oscars caused a big spike in queries during a short amount of time.&nbsp; Here’s our recording of the queries:</p> <ul style="font-size: 20px;"> <li>Will Smith - 3/27/2022 - 10,000,000+ queries</li> <li>Will Smith Oscars - 3/27/2022 - 10,000,000+ queries</li> <li>Will Smith - 3/27/2022 - 10,000,000+ queries</li> </ul> <p style="font-size: 20px;">Here’s a screenshot from Google Trends’ Daily Search Trends page:&nbsp;</p> <p style="font-size: 20px;"><img src="https://lh6.googleusercontent.com/hSmCuc3hsJmylFmcJngDI3l32OfvV6A8bzyXKTvK3HIew-qGbLfrrkaFDFq3pVRbHUJwhsdKfPXK-1ISccw7xn3xbyLdzYTfNkqYMpEnswdT__STEOg4j-BxI5UcQXCiNRuevJk" width="624" height="220"></p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;">It’s not often you see the same query in the first and third position. The volume of searches were too much for the reporting module to take.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;">We noted in the February report that the Oscars had a down year in 2021 in terms of search interest and we would be monitoring the trend in March. Any guesses if the trend is up or down this year?&nbsp; Here’s the chart:</p> <p style="font-size: 20px;"><img src="https://lh5.googleusercontent.com/CHOzhBDIKU6O3NsYjp-TTaYt6-p6jT3VNQKV8K_MMFGrnaxEazyBsOFJFqjaFNu07pbod2cUiz7wuhQAB7Xeqm2f9_AcEXAlCCBsONMUKpyePNspuA59VSrYB6ilynAyBMXSDxI" width="624" height="329"></p> <p style="font-size: 20px;">This chart is of the Academy Awards topic over the last five years.&nbsp; It’s hard to decipher if the search interest would have been as high as it's shown here without the slap but it’s clear that it is much higher than it’s been since 2018.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>News Queries</strong></p> <p style="font-size: 20px;">As the Russian Invasion of Ukraine continues, so do queries related to it persist in Google Trends.</p> <ul style="font-size: 20px;"> <li>Ukraine nuclear power plant - 3/2/2022 - 200,000+ queries</li> <li>Ukraine nuclear power plant - 3/3/2022 - 500,000+ queries</li> <li>Oil Prices - 3/7/2022 - 100,000+ queries</li> </ul> <p style="font-size: 20px;">Unlike February 2022, there were only these three queries that made Google’s daily top 3.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>March Madness Throughout The Month</strong></p> <p style="font-size: 20px;">The most persistent topic during March 2022 was the NCAA basketball tournament.&nbsp; Take a look at how people searched for their teams, the matchups, and the tourney itself over the month.</p> <ul style="font-size: 20px;"> <li>Duke basketball - 3/5/2022 - 1,000,000+ queries</li> <li>Michigan basketball - 3/9/2022 - 500,000+ queries</li> <li>NCAA bracket - 3/13/2022 - 2,000,000+ queries</li> <li>NCAA Tournament - 3/16/2022 - 1,000,000+ queries</li> <li>March Madness - 3/17/2022 - 2,000,000+ queries</li> <li>NCAA Tournament - 3/17/2022 - 1,000,000+ queries</li> <li>Baylor basketball - 3/19/2022 - 1,000,000+ queries</li> <li>Gonzaga - 3/19/2022 - 1,000,000+ queries</li> <li>Michigan basketball - 3/19/2022 - 500,000+ queries</li> <li>Duke basketball - 3/20/2022 - 500,000+ queries</li> <li>Duke Basketball - 3/24/2022 - 1,000,000+ queries</li> <li>Texas Tech basketball - 3/24/2022 - 500,000+ queries</li> <li>NCAA basketball - 3/25/2022 - 2,000,000+ queries</li> <li>Duke Basketball - 3/26/2022 - 2,000,000+ queries</li> <li>Kansas basketball - 3/26/2022 - 500,000+ queries</li> <li>Duke vs Arkansas - 3/26/2022 - 200,000+ queries</li> <li>UConn women's basketball - 3/28/2022 - 200,000+ queries</li> </ul> <p style="font-size: 20px;">Clearly, there are a few Duke fans out there.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>Players Making Moves In The NFL</strong></p> <p style="font-size: 20px;">The most popular sport in the USA from a search perspective is the NFL.&nbsp; The league doesn’t stay out of the Daily Trends of Google Trends for long - even in the off-season.</p> <ul style="font-size: 20px;"> <li>Russell Wilson - 3/8/2022 - 5,000,000+ queries</li> <li>Carson Wentz - 3/9/2022 - 500,000+ queries</li> <li>Tom Brady - 3/13/2022 - 5,000,000+ queries</li> <li>Von Miller - 3/16/2022 - 500,000+ queries</li> <li>Davante Adams - 3/17/2022 - 1,000,000+ queries</li> <li>Deshaun Watson - 3/18/2022 - 2,000,000+ queries</li> <li>Matt Ryan - 3/21/2022 - 1,000,000+ queries</li> <li>Tyreek Hill - 3/23/2022 - 2,000,000+ queries</li> </ul> <p style="font-size: 20px;">All of these players made changes of employment.&nbsp; Most of them are going to play for another team next year, except for Tom Brady who just can’t stay retired.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>Weather Queries Aren’t Getting More Popular But</strong></p> <p style="font-size: 20px;">…they are becoming easier to plug into Google’s search bar.&nbsp; As a part of a user’s Google Discover feed, there is a clickable button that leads to Google search results that are tied to weather queries!&nbsp; Because of this new feature, millions of queries related to extreme weather are now appearing in Google Trends.</p> <ul style="font-size: 20px;"> <li>Winter Storm Warning - 3/11/2022 - 1,000,000+ queries</li> <li>Severe Thunderstorm warning - 3/29/2022 - 1,000,000+ queries</li> </ul> <p style="font-size: 20px;">Mystery solved!&nbsp; We didn’t think that people were suddenly really, really interested in the weather but one never knows.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;"><strong>Tech Woes, Tech Shows</strong></p> <p style="font-size: 20px;">Finally, the two top Tech queries from March 2022 happened on the same day.</p> <ul style="font-size: 20px;"> <li>Spotify - 3/8/2022 - 2,000,000+ queries</li> <li>Apple - 3/8/2022 - 500,000+ queries</li> </ul> <p style="font-size: 20px;">Spotify had a major outage on the 8th as Apple had an event announcing their newest devices and operating system release dates.&nbsp; Not having Spotify makes pulling Google Trends data mor difficult for some reason.</p> <p style="font-size: 20px;">&nbsp;</p> <p style="font-size: 20px;">Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our <a href="https://www.ampagency.com/seo-agency"><span>SEO services</span></a>.</p> <p style="font-size: 20px;">Until next month.</p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Fgoogle-search-trends-march-2022&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SEO Thought Leadership Thought Leadership Sun, 17 Apr 2022 23:30:00 GMT Jkrochune@ampagency.com (John Krochune) https://www.ampagency.com/blog/google-search-trends-march-2022 2022-04-17T23:30:00Z TikTok Influencers Effect On Search Trends - AMP Agency https://www.ampagency.com/blog/tik-tok-influencers-search-trends <p style="font-size: 30px; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Mikayla Nogueria: How Much Influence Does She Really Have? (According to Google Search Trends)</strong></span></p> <p style="font-size: 30px; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Mikayla Nogueria: How Much Influence Does She Really Have? (According to Google Search Trends)</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Mikayla Nogueria (@mikaylanogueira on TikTok) has changed the world of consumer buying habits with her TikToks that average 2 million views per video. Viewers immediately became enamored with Mikayla and her honest reviews of beauty products and trends. There’s no holding back with her bold and authentic Boston personality that just makes you want to trust every word she says! Her page offers candid reviews, beauty tips, and stunning makeup looks that have resulted in over 9 million people following her account. She is also the queen of body positivity and motivational talks, we love that!<img src="https://lh5.googleusercontent.com/1hbz0CRumj5pShykEEUHdTBjZaWsTuBc5ZajTJVdJp6mAtgQhYJBO-lh6ddBBBvyF-b6THBGOp8qcYtaYpeH4d7Ow8XsOjpFkZv-bYnZmdcKEX9Tdb5GnOfySnER2LIszI8Qvdw" width="624" height="292"></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Me, being an SEO specialist, lover of TikTok, and frequent viewer of Mikayla’s videos(including being influenced to buy some of the products she recommends), I was curious to see how her TikToks of reviewing products with millions of views translated to Google search trends and Google search results. I figured with how influential she is, that has to have some effect on Google search, right? So I went ahead and pulled Google search trends and Google keyword planner data from her recent videos reviewing viral makeup products. Let’s take a look into how those performed!</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 30px; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Mikayla Nogueria’s TikTok Videos and Their Effect On Google Search Trends</strong></span></p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>TikTok #1</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Starting off with a TikTok Mikayla posted on December 20th, 2021 that received 3.3 million views of her reviewing the “<em>NARS Orgasm Liquid Blush”,</em> which singer and celebrity Madison Beer swears by. Mikayla had to see if Miss Madison was telling the truth and tested out the product for us. She gave the product stellar reviews stating that the blending, pigmentation, and color were amazing (definitely adding this to my cart later)! This video received over 500k likes and 2,000 comments but what happened to the Google search results after this video was posted?</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh4.googleusercontent.com/QNOCMkEv8042hW1Q3jx9BOQ4XmUXPTBSWiNhYDlnmQ_TOelouEfxqzTC9jfS_q278_J8wlH2cS6sp63AICt8gacZyV5H-Ary1bz3_C7ouE4o-9edYJ1JfxsN2ShivoLPvpqEdWg" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">I pulled Google Trend data for the keyword “<em>NARS Liquid Blush</em>” and analyzed the week it was posted, including the days leading up to the post and after. We can see that before December 20th, this product wasn’t really trending, but it began to climb after Mikayla posted her TikTok. Now, this looks promising so far right? But I’m thinking we should look at a few more examples before coming to a conclusion because we love not only a <em>material girl </em>but a <em>research girl</em>.&nbsp;</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>TikTok #2</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Let’s move on to another viral product that Mikayla tried on January 11th, 2022: pastel chromes from Chaos Makeup(this product gives very much Euphoria vibes). This video has almost 10 million views with almost 2 million likes and close to 10,000 comments! This product was given the stamp of approval by Mikayla which resulted in it completely selling out, we stan supporting small businesses. But did this translate to Google Trend results?</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh5.googleusercontent.com/YI6rfnkAxK_iOXoD3IgNt2ty0LdKRGnOazc3vUwNtc79RgD-F6lA9l5YgrriaxwGVBuuLlYmRxTK59BeebmbgjlTG_JWnI3gls8QAh8egCBkCaaErM99K9rr9ESseYlGdyXJ3Ic" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Yes. It. Did. Let’s go, Mikayla! We can see an instant peak in trend results for “<em>Chaos Makeup</em>” beginning on the day Mikayla posted and reviewed the product. But again, what are we? A research girl, so let’s look at a couple more videos to further prove that Mikayla is a TikTok beauty review goddess.</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 24px;"><strong>TikTok #3 </strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">The next day, January 12th, Mikayla reviewed Charlotte Tilbury’s (an icon in the beauty industry rn, we love her) new foundation, and her video received over 2.8 million views. Charlotte Tilbury has been slaying with their contour and blush sticks and their flawless filter that gives your skin that perfect glow. When they announced their new product, of course, Mikalaya had to put it to the test! The product is Mikayla approved (unsurprisingly because we love C Tilbs), she even stated that this will be the foundation she’ll be using for her wedding makeup! The video amassed over 440k likes and 4,000 comments but let’s see how this affected Google trends and search results.</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh4.googleusercontent.com/AIDCCBUQPx5R20-IhHjyegUDFAox1EV_oIQbl6fygjNqGmBjXBk9ZyPaTWcO0lfhI497C42gC4SkRZpsoCfQYGGxT_9yQleVM1CXAHZVfd07kATxDwUMeim8IK5VCRQIir7taow" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">As we can see in the graph on the left, the Google trend results shot up by 300% the day Mikayla’s TikTok was posted. In the graph on the right, we can see that the monthly search volume shot up by over 1,000% in January 2022 compared to December 2021. We’re still seeing a pretty consistent trend of an increase in both Google trends and search results after Mikayla reviews a product on TikTok.</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>TikTok #4</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">On January 19th, 2022 Mikayla reviewed the NYX Tinted Brow Mascara, another product that went viral! With over 1.5 million views, Mikayla gave it a thumbs up and was obsessed with how natural it made her brows look. Her video gained 222,000 likes and over 1,000 comments but did we see this same kind of volume in Google trends and search results?</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh4.googleusercontent.com/uYD_kV4ceoyKiUJWhPG1dQF_TU8T3NSeQNMXHoGi-gZ88KpDIWLWxQdznoAbGNMx7jbZwS-kTsfx0CXQJHc3DFeY6EU20kVHqti1TwG9VDaOqDPdvCvrMzOmQM840NW0zM2sUU4" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">In the graph on the left, we see an immediate increase of 250% in Google Trends on the 19th when Mikayla posted the video, love that for her! On the right, we see the monthly search volume increased by 120% from the previous month. So far we’re 4/4 for Mikayla’s videos and their positive impact on Google Trends and search. Even though this is very impressive for Mikayla, I thought to myself, do her sponsored videos perform just as well?</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 30px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Mikayla Nogueria’s </strong><strong><em>Sponsored</em></strong><strong> TikTok Videos and Their Effect On Google Search Trends</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Let’s start with some background information! Sponsored videos are typically noted with a hashtag, #ad, in the caption stating that the individual was paid by the company to promote/review this product. Mikayla got her start on TikTok from reviewing makeup products organically, so of course, brands started to realize the influence she has on consumer buying habits and wanted to use her influence to promote their products. Get that coin Mikayla! We know with her authentic personality that she would never promote a product just for a check, but because she truly likes and uses that product herself, so keep it up queen.</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Sponsored TikTok #1</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">The first sponsored video I took a look at was her review of the “Glow Recipe Plum Plump Hyaluronic Serum” on December 7th. The video received over 1.6 million views and 94,000 likes and over 700 comments. Before Mikayla was even sponsored by Glow Recipe, they reached out to her earlier in the year asking if she could try it and give it her honest opinion. It quickly became her favorite moisturizer and she’s been using it for months!&nbsp;</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh6.googleusercontent.com/b4_OFLKPTZmQ2tv44c-Fx3eN60NjZtQPD0BztIYaxvL6gh8ixW_K98aB3OChmW2EQOJas_IE8UZR8KqeBajh-xrlU1_jS9-jZDdBgp781Rzwk1uBaiGDyDcumlG7TyUWdOXWFJY" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">In the graph on the left, we can see the keyword “Glow Recipe Plum Plump Hyaluronic Serum” shoots up by 200% in Google Trends the day after the TikTok was posted. On the right, search volume was up 270% from the previous month, jumping from 590 results to 1,600, iconic!</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Sponsored TikTok #2</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Mikayla’s next sponsored video was her reviewing the “Maybelline Fit Me Matte + Poreless Foundation”, aka one of the most iconic drugstore foundations, on December 20th, she gave it stellar reviews and it garnered over 1.1 million views and 100,000 likes, and over 1,300 comments. Everybody loves a product that is great, but also doesn’t break the bank so I have a feeling this video is definitely going to impact some trends and search results.</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh5.googleusercontent.com/Cy3tJGPgcU3DCRs3PqpULg2kYaMUXtw-SRV5A64u5knOdmpys3wUMtsEfgwa65IN6kKUt26uL6tjp_51jKaB7SkkV9mOAOHjK4LyIrp7xxjijvw6ph0m7MJeM5EzTRKVwS4WSq8" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">No shock here; We see on the left that the Maybelline foundation keyword blew up by 110% on Google Trends within the day of Mikayla’s TikTok video being posted. The Google search results also increased by 110%, jumping to a thousand monthly search results in December 2021.&nbsp;</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Sponsored TikTok #3</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">On January 3rd, Mikayla is sponsored by Makeup Revolution and reviews their 5D Lash Mascara. The video received over 900k views, 110k likes, and 900 comments with Mikayla stating the mascara made her lashes look beautiful! She’s also sporting a red lip in this video, something she rarely does because she doesn't typically like red lipstick but we love it on her! Anyways, let’s see what the results were for the keyword “Makeup Revolution 5D Lash Mascara”.</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh6.googleusercontent.com/ug_w5uiFY4N5lvuZ4MdyXWrPliaslRwdtD1yTa1BaCHjq689W7fi97S2BGlu2paGzgnaPG1qeQ1ddXBLdB1YrnndCad-uRWHq_hLQDzmYGD8hsGyBB7c0gnfVeAfv8Ea7z_xeJs" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">Google Trends for “Makeup Revolution 5D Lash Mascara” shot up by 200% following the 1 to 2 days after Mikayla’s TikTok was posted! And on the right, we can see the search volume grew by over 1,000% in January 2022 compared to December 2021, we love to see it!</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Sponsored TikTok #4</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">The last sponsored TikTok of Mikayla’s that I took a look at was posted on January 19th featuring the company <em>Peach &amp; Lily</em> and their “Glass Skin Refining Serum” product. Mikayla talks about when she used to work at Ulta and she would sell Peach &amp; Lily like crazy! She’s been a fan of this brand for years so it’s great to see it all come full circle for her. She follows the video up by demonstrating how to use the products correctly, again, we love that.</span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;"><strong><img src="https://lh5.googleusercontent.com/VRheKKJA6ch14c3WRoAjKRHt8OIpslCawAb0Ii_5PRIuYDwEpP14NIfMNV_u-N9AhIQTV4RIhirQZDFpjGiifGjTVlK5OKy637NupcXrGiFhyJivBn6jsITf9FU-CSgCbmEbjSc" width="624" height="292"></strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">The Google Trend results went up by 200% over the past week as we see an increase in trends after the video was posted on the 19th. Similarly, we see an increase in search volume for “Peach &amp; Lily Glass Skin Refining Serum” in January 2022 of 480 monthly searches as opposed to 390 monthly searches in December, meaning an increase of 120%! Looks like Mikayla is 4/4 on her sponsored TikToks and their effects on Google Trends and search results.</span></p> <p style="font-size: 18px;">&nbsp;</p> <p style="font-size: 30px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Mikayla is A Major Influencer When It Comes to Google Trends and Search Results. Period.</strong></span></p> <p style="font-size: 18px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 20px;">I think we can all agree with the conclusion that Mikayla Nogueria has some serious influence when it comes to Google Trends and search results! The days of advertising have completely changed with the TikTok platform and Mikayla is definitely a pioneer in the movement. Being able to see how TikTok videos and trends impact Google search results warms my little SEO heart and has made my love for TikTok grow even more. By comparing the organic versus sponsored TikTok videos, the only difference I noticed was a drop in views, likes, and comments for sponsored content but since the Google Trends and search results are consistent, they seem to be just as effective in getting viewers to search for the product online. Also, the videos Mikayla organically reacts to are typically ones that have gone viral, so it makes sense those videos get more engagement in comparison to sponsored videos. All in all, Mikayla has done an amazing job at being a trustworthy influencer when it comes to makeup and beauty and it’s amazing to see the impact that she has on Google Trends and search results.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Ftik-tok-influencers-search-trends&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 31 Mar 2022 20:38:13 GMT JWitaschek@ampagency.com (Josephine Witaschek) https://www.ampagency.com/blog/tik-tok-influencers-search-trends 2022-03-31T20:38:13Z Katelyn Crowley, VP of HR, Chats With Authority Magazine - AMP Agency https://www.ampagency.com/blog/talent-acquisition-authority-magazine <p style="font-size: 36px;"><strong><em>“In a world where there are so many people shouting, I want to hear from the silent observer.”</em></strong></p> <p style="font-size: 36px;"><strong><em>“In a world where there are so many people shouting, I want to hear from the silent observer.”</em></strong></p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; - Katelyn Crowley, Vice President Talent Management &amp; Organizational Performance, AMP Agency and Advantage Solutions</p> <p>Katelyn Crowley leads AMP’s human resources department, as well as many other agencies in the Advantage network. The post-pandemic job market is a fierce one, and she has taken this time to increase her knowledge and create and implement talent acquisition strategies that can thrive in the current competitive landscape. Katelyn shared her insights with Authority Magazine in their latest article.</p> <p><span style="font-weight: bold;">Read the full article </span><a href="https://medium.com/authority-magazine/katelyn-crowley-of-amp-agency-advantage-solutions-5-ways-to-attract-retain-top-talent-c6967dfe4541" style="font-weight: bold;">here.</a></p> <img src="https://track.hubspot.com/__ptq.gif?a=443323&amp;k=14&amp;r=https%3A%2F%2Fwww.ampagency.com%2Fblog%2Ftalent-acquisition-authority-magazine&amp;bu=https%253A%252F%252Fwww.ampagency.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Culture News Thought Leadership Tue, 29 Mar 2022 09:15:00 GMT ampsmg@ampagency.com (AMP Agency) https://www.ampagency.com/blog/talent-acquisition-authority-magazine 2022-03-29T09:15:00Z