August 19, 2016

Rio Olympics: The Brand Winners and Losers


Athletes aren’t the only ones vying for gold at the Rio Olympics. Brands big and small have been trying to capture the attention of a highly engaged, global, second-screen audience, which is spending more time getting score updates online than ever before. Even though the final medal tally isn’t in yet, here are the picks for the brand winners and losers at the Rio Olympics.

Brands going for the gold.

Topics: Media, Branding, Inspiration, Advertising