June 29, 2016

Retailers' Favorite Channels for Branded Content


Retailers today have to perform as content creators. But just as important as the content they create is the channel they promote it on. While some companies find their stride through witty banter on Twitter, others are more comfortable sharing visual photos on Instagram. Digiday asked top marketing executives to share the channel they’ve found serves as the best platform.

It isn't easy to be witty.

Topics: Social Media, Research and Insights, Content Marketing, Content Strategy