September 7, 2016

Researchers Confront an Epidemic of Loneliness

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Roughly one in three people older than 65 live alone, and in the United States, half of those older than 85 live alone. Studies show the prevalence of loneliness among people older than 60 ranging from 10 percent to 46 percent. While the public, private and volunteer sectors are mobilizing to address loneliness, researchers are deepening their understanding of its biological underpinnings. Truth of the matter is, loneliness is an aversive signal much like thirst, hunger or pain.

So lonely it hurts.

Topics: Culture, Consumer Psychology, Research and Insights, Boomers

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