August 22, 2016

Rebranding Fashion in the Age of Instagram

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A few years ago, a full-page ad in a glossy magazine and a flashy billboard would have signaled to the world that a fashion brand has made it mainstream. Today, it's the post with 100k Instagram likes. The social media platform known for its proficiency in generating FOMO has proven a powerful tool for an industry that sells aspiration and desire as well as it does skirts and blouses.

Tailored for the gram.

Topics: Vertical - Fashion, Instagram, Social Media, Branding, Digital Strategy

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