August 22, 2016

Rebranding Fashion in the Age of Instagram


A few years ago, a full-page ad in a glossy magazine and a flashy billboard would have signaled to the world that a fashion brand has made it mainstream. Today, it's the post with 100k Instagram likes. The social media platform known for its proficiency in generating FOMO has proven a powerful tool for an industry that sells aspiration and desire as well as it does skirts and blouses.

Tailored for the gram.

Topics: Social Media, Digital Strategy, Branding, Vertical - Fashion, Instagram