August 3, 2016

Rainbow Bagels and Pizza Rat: Inside Play-Doh's Branded-Content Strategy


In a time when kids learn to swipe before they can walk, you’d be forgiven for thinking squishing Play-Doh is no longer a rite of passage. But the Hasbro brand has found a way to make itself relevant to both kids and their parents through an array of creative branded content. One way the brand has done this is by capitalizing on current events.

That rainbow bagel doh.

Topics: Social Media, Content Development, Innovation, Branding, Vertical - CPG, Content Strategy