November 15, 2016

Publishers Turn a Blind Eye to Content-Recommendation Ads


Those article recommendation boxes at the bottom of publishers’ article pages have a clickbait problem, which is why prestige publishers Slate and The New Yorker recently removed the modules from their sites and others are reconsidering them. In testing, “it makes people angry,” CEO Neil Vogel said of the content in the modules. But how do these links get there in the first place? 

Survival of the spammy-est.

Topics: Digital Marketing, Content Marketing, Advertising