November 28, 2016

Publishers Are Betting Big on Gift Guides For the Holidays


The holiday shopping season officially kicked off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year. For some, that means not just creating gift guides, but working with advertisers on placing product inside gift guides, distributing their gift guides on directly monetizable platforms Instagram and Pinterest, and even launching flash deal sites and storefronts that will last throughout the holidays.

Double down on what works.

Topics: Advertising, Content Strategy, Vertical - Retail