April 5, 2016

Programmatic Pays Off Big for P&G, but Obstacles Loom

P&G is seeing three to five times greater ROI through programmatic buying than the business does through traditional environments, and they spend 70-75% of the total media budget on digital channels. Scarcity of video, lack of mobile viewability standards and a lack of strong audience measurement on OTT devices stand in the way of even larger investments.


Digital media buying generates huge improvements in ROI

Topics: Media, Vertical - CPG