July 14, 2016

Pokémon Go Will Soon Get Ads in the Form of Sponsored Locations


Fear not, marketers – if you thought you wouldn’t be able to join in on the Pokémon fun, you were wrong.  Pokémon Go will soon include advertising, according to its developer. Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, retailers and companies will be granted the paid opportunity to be featured prominently on the game’s virtual map – and hopefully drive customers inside their facilities.

Your turn to catch 'em all.

Topics: App Development, Integrated Campaigns, Advertising, Vertical - Gaming