July 26, 2016

Pokémon Go Phenomenon: How Advertisers and Brands are Getting Involved


Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go seems to suggest it could be about to really kick off in earnest. There’s speculation that an early sponsor might be McDonald’s, and an investor has also declared that sponsored items are in the pipeline.

The possibilities are shameless.

Topics: App Development, Branding, Advertising, Vertical - Gaming, Technology