June 1, 2016

Plane Porn: Inside United's Instagram Strategy

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Modern air travel is anything but glamorous. But, it turns out, it can also be quite photogenic. When United Airlines first took flight on Instagram in 2013, it posted everything from photos of events and sponsorships to glimpses of its Network Operations Center in Chicago. But after culling data over the past few years, the airline realized what really works: content with strong aviation visuals generated over 145 percent more likes than other content.

It’s just as much about the journey as the destination, at least on Instagram.

Topics: Social Media, Innovation, Inspiration, Vertical - Travel, Content Strategy, Instagram

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