April 5, 2016

Pipelines, Platforms, and the New Rules of Strategy

In 2007 Nokia, Samsung, Motorola, Sony Ericsson, and LG collectively controlled 90% of the industry’s global profits. By 2015, the iPhone itself generated 92% of global profits. How can we explain the iPhone’s rapid domination of its industry?

 

Exploiting the power of platforms to overrun incumbents

Topics: Digital Ecosystems, Service and Support Platforms, Branding

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