July 12, 2016

Performance-Based Pricing is Coming to Social Influencer Marketing


Compensation in influencer marketing is a thorny problem. There is no established industry-wide norm and often, the number of subscribers an influencer has means they can charge more. Recently, though, agencies have been developing more nuanced metrics for paying influencers based on engagement. Brands, led by agencies and influencers, are coming around to the idea that smaller numbers of followers can lead to higher engagement and more cost-effective campaigns.

Quality over quantity.

Topics: Digital Marketing, Social Media, Social Influencers, Metrics