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August 15, 2016

Pepsi Buys First '#Promoted Sticker' Campaign on Twitter

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Twitter has introduced its first "#Promoted Stickers" campaign, with Pepsi as its inaugural customer. Starting today, 50 Pepsi-themed stickers will be available for consumers to slap on their photos and tweet out. The designs are basically jumbo-size emojis that consumers might be familiar with from Pepsi bottles, which have featured them since February.

Visual hashtags on the way.

Topics: Social Media, Integrated Campaigns, Digital Products, Innovation, Advertising

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