August 24, 2016

'People Go After a Name, Not a Connection': Marketers Sound Off on What's Wrong in Influencer Marketing


Influencer marketing is the hottest buzzword of the moment. But while everyone wants to use influencers, people recognize that there are a lot of problems with the method. So Digiday asked brands what their biggest challenge with influencer marketing was.

The good, the bad and the ugly.

Topics: Social Media, Content Marketing, Advertising, Social Influencers