July 6, 2016

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping


In a recent survey conducted by Rubicon, more than a third of parents have already begun shopping for the fall, spending an average of $917 per child. 60% of parents plan to buy at least one thing on a mobile device and 30% plan to do at least a fourth of their shopping on mobile.

Catch mom if you can.

Topics: Research and Insights, Mobile Web Development, Analytics, Moms, Vertical - Retail, Consumer Insights