October 19, 2016

Often Operating on Tight Budgets, Mothers Tend to Be Bargain Hunters


People in the marketing-to-mothers profession refer to mothers as chief financial officers of their households. The phrase suggests a comfortably solvent enterpriseā€”prudent about money, but able to command it as needed. The reality of mothers and money is more complicated and less cheery, as explored in this new eMarketer report.

The boss of bosses.

Topics: Research and Insights, Digital Strategy, Moms, Content Strategy, Consumer Insights