July 6, 2016

No One's Better at Investing in Attention Than Facebook

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If attention is the media industry’s currency, Facebook is obsessed with building the world’s largest mint. And if Zuckerberg succeeds, there’s no limit to what the company will be able to buy. Facebook’s multi-platform, multi-media, multi-app, multiple times a day access to consumers makes Facebook the best distributor of content – any content – on the planet.

It's always been about attention and reach.

Topics: Social Media, Analytics, Customer Journey, Innovation, Metrics, Content Strategy

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