August 5, 2016

Nike and Others Dive Into Instagram Stories: Why Marketers Already Like It Better Than Snapchat


Instagram's new Stories feature, ripped right from the Snapchat experience, already is a brand favorite. That's partly because Instagram is more welcoming to brands, and partly because it's just bigger. Nike, for example, generated 800,000 views in 24 hours for an Instagram Story that it posted on Tuesday, the first day the feature was available. On Snapchat, Nike's best video got 66,000 views.

Size does matter.

Topics: Digital Marketing, Social Media, Integrated Campaigns, Content Development, Content Marketing, Branding, Content Strategy