Event Marketer featured AMP's work for Garnier Fructis at Bonnaroo this year, stating:
"If it's one thing gals (and guys) desire at Bonnaroo, it's clean hair when possible and festival-dos. Hair care brand Garnier Fructis delivered. In this enclosed salon that was bustling every day'bursting at the seams actually'festivalgoers could get in line to register for a hair washing, festival braids and styling. The air-conditioned salon also featured a self-style station for quick touch-ups, cell phone charging stations, and temporary tattoo applications.
What we liked the most? The reservation system. Participants received a card with a code that was scanned before registering. They then sat in a waiting area at the center of the room to cool off before their appointment. Screens mounted to stage lighting frame/trusses overhead displayed names in order of appointment. On top of that, the well-branded space was inviting, and despite the demand, organized."
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