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AMP Shopper Digital Partners with Retailigence to Deliver Location-based Shopper Activation at Scale

SAN FRANCISCO — February 16, 2016Retailgence, a leading provider of retail intelligence for inventory-aware marketing and location-based shopper activation for brand manufacturers, and AMP Shopper Digital, a leading digital marketing & advertising agency focused on delivering solutions that drive shoppers to retail for global brands, today announced a partnership to jointly deliver location-based shopper activation working with AMP’s preferred Ad-Tech partners in media buying, dynamic creative, optimization and measurement capabilities.

The companies will work collaboratively to provide advanced Geo-Targeting, Dynamic Creative and Path-to-Purchase Measurement capabilities, building off the Retailigence product location data platform. Working together, the companies will enable brand manufacturers to increase advertising relevance and efficiency by serving geo-targeted digital ads in and around retail stores with advertised products in-stock, avoiding stores out-of-stock, and guiding consumers with location-based secondary actions within the ad unit, including store directions, phone calls and more. As a result of the partnership, manufacturers working with AMP Shopper Digital will be able to leverage the combined expertise of the agency’s integrated digital media strategy and execution as well as Retailigence’s data technology in order to drive location relevance and incremental in-store product sales, insights and attribution. The ability to integrate and optimize large amounts of accurate product and location data quickly eliminates the time-consuming process of aggregating inventory data across retail partners to deliver performance and results quickly for marketers.

“Shopper marketers face a huge challenge in capturing accurate information about their products at retail for use in digital marketing to drive in-store sales,” said SVP of AMP Shopper Digital Josh Pike. “Retailigence allows us the ability to bring disparate location and retail inventory data elements together in an efficient manner to distribute through our dynamic digital media buying process. Our clients can now access vast amounts of channel data and benefit from advanced optimization without the time and cost typical in managing data for cross-channel retail campaigns.”

“Brand manufacturers look to the Retailigence product location platform to truly help them build local relevancy into shopper marketing as they support their retail partners and reach more mobile customers wherever they are.” said Retailigence CEO Hoon Chung.” In order to do so, we not only need to provide accurate information about product availability, but also guide them throughout the customer journey from top of funnel research to moment of buying decision.” AMP Agency and their partners will be instrumental in helping deliver this to our mutual customers.”

About AMP Shopper Digital

As part of the Advantage Solutions Family of Retail and CPG-focused companies, AMP Shopper Digital exists for one purpose: to build and execute turnkey, performance-based digital programs that engage shoppers, drive more shopping trips and higher basket ring. AMP Shopper Digital has offices in Boston, MA,  Norwalk, CT, Bentonville, AR and Chicago, IL.. To learn more, visit http://ampshopperdigital.com  and follow us on Twitter @AMP_Agency and on LinkedIn.

About Retailigence

Retailigence is an online-to-offline data platform, embeddable in any ad campaign or media, which improves in-store product sales, attribution-related metrics and ROI.  The Company’s unique SKU-level data insights target consumers with the highest propensity to buy local and guide shoppers along the path to purchase to any specific product or brand, in more than 200,000 brick-and-mortar stores in the U.S.  Major brands, retailers, agencies, and ad technology providers use Retailigence to ensure their marketing investments (often starting in mobile) not only generate consumer awareness, but convert shopper interest into measurable action and in-store sales.

To learn more, visit www.retailigence.com. Follow us on Twitter @Retailigence and on LinkedIn.

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In the world of social media, trends, features, and even platforms can seemingly become a phenomenon overnight. One night, you go to bed after scrolling your Instagram feed, and the next morning you wake up to a brand new, intriguing yet unfamiliar app called TikTok. It doesn't take long for this app to surpass all others as the most downloaded app of all time with over 1 billion active users across the world.  Flash forward to the present day where Instagram - and almost every other popular social platform, for that matter - are scrambling to keep up with this new app. So, what makes TikTok so attractive, and can Instagram compete with their look-a-like competitive feature, IG Reels? Well, let’s dive in!    Why is short-form video so popular all of the sudden?  Before we talk about Reels and TikTok, let’s first address why the short-form video nature of both platforms caught on so quickly. For a long while, social media marketers have strategized their content around the fact that the attention span of our followers is short- and we mean short. According to Facebook, marketers only have 0.25 seconds to capture a user’s attention before they keep scrolling.  With that in mind, snackable video content became the name of the game for brands and content creators and opened the door to a scrappier style of content - especially for brands who had typically seen video content as an expensive, high-production-value ordeal.  The lower production value required for a high-performing Reels or TikTok video was key for brands. That, paired with the fact that these platforms became widely popular during a pandemic when creative teams were developing content out of their own homes. 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The full screen and vertical swipe feed create a frictionless user experience that makes it as easy as possible to enjoy the app.  TikTok’s unique user experience puts short-form video content curated just for you at the center stage, creating a seamless and simple way to enjoy content. On the other hand, Reels is only a feature of Instagram among many others.  Music & Video Editing Tools Due to copyright concerns, Instagram business accounts only have access to Reels’ library of royalty-free tracks, while content creators have access to a larger library full of popular copyrighted music. While Reels does offer video editing tools, they can be tricky to navigate and their filters and effects are not very extensive.  Music and sound are the cornerstones of a TikTok video, and the app has nailed this feature with its extensive library of music and user-generated sounds available to content creators and brands alike. On top of that, TikTok’s video editing features are user-friendly, and they offer a wide variety of filters and video effects.  TikTok is the clear winner when it comes to music and video editing tools given their extensive music and sound library and editing capabilities.  Platform Purpose   Instagram, home of Reels, is a network-oriented app, where users are used to seeing content from people they are familiar with and have chosen to follow. 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Instagram has also shared that content that is visibly recycled from other apps (e.g. contains a TikTok watermark) will also be deprioritized by the algorithm.  Beyond all of the features listed above, TikTok’s arguably largest advantage is its algorithm. The platform’s parent company, ByteDance, has been very transparent about the large investment they made to design the app’s algorithm that picks up on users' personalized interests in record time, contributing to the effortless and enjoyable nature of consuming content on the app.  Overall, TikTok’s algorithm is the first of its kind and unlike anything we’ve ever seen in the social space, which ultimately contributes to its success. 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When it comes to a brand’s social presence, quality is always preferred over quantity.  The social world is ever-evolving - and at the end of the day, there’s no one-size-fits-all answer to which platform is best - the answer is unique to your brand’s priorities and your team’s bandwidth to thoughtfully manage the channels on which your brand appears.