Icelandair and Uber team up to bring a taste of Iceland to Boston
BOSTON, MA (OCTOBER 16, 2014) ' AMP Agency, an integrated marketing agency, launched the first-of-its kind Uber brand promotion for Icelandair today. As part of Icelandair's #MyStopover promotion, the brand is partnering with Uber to give Boston passengers an Icelandic Uber experience, including complimentary car rides and branded surprises.
According to Uber, 'Uber and Icelandair share a vision: an elevated experience while connecting you to your favorite destinations, whether they're around Boston or around the globe. Now you can experience a taste of Iceland in a free UberSUV to anywhere in Boston.'?
From 8 AM ' 7 PM today, Uber users will have the option of choosing a complimentary Icelandair UberSUV. Thirty of the UberSUVs will be furnished with products from Iceland, including Icelandic music, Icelandic Glacial Water and lotions. These SUVs will also include Icelandair pillows, blankets, and travel information, providing a comfortable 'in-flight'? experience for passengers en route to their final destination.
To learn more about the Uber Icelandair experience, visit http://blog.uber.com/icelandair.