April 28, 2016

Nerds vs. Hipsters: What Sells for Brands?

This is a tale of two trends: nerd and hipster. Both have dominated culture in recent years and audiences have drawn up their own set of stark contrasts between the two. Brands have also exploited the two personas. But is there a better personality for a brand to communicate, to drive the bottom line?

 

Hipster brand messaging is more impactful

Topics: Branding

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