November 8, 2016

Modern Loyalty: Love in a Time of Infinite Choice


They say brand loyalty is dead. They say Millennials are to blame. Or maybe constant connection is exposing people to more choices than ever before. What we do know for sure is that brand loyalty still matters. And it’s anything but dead. Facebook IQ surveyed 14,700 adults in the US, taking a look at the state of loyalty today in five verticals: Auto Insurance, Airlines, Hotels, Grocery and Restaurants.

Loyalty above everything.

Topics: Branding, Consumer Psychology, Culture, Consumer Insights