October 31, 2016

Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined

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Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released Friday morning. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.

Mobile first’s new urgency.

Topics: Media, Advertising

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