July 19, 2016

Mobile-Location Data Predicted Sports Authority’s Demise and Shows that Retailers Can Benefit From It


Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit when a retail competitor goes out of business.

One man's loss is another man's victory.

Topics: Mobile Web Development, Big Data, Analytics, Vertical - Retail, Metrics