July 19, 2016

Mobile-Location Data Predicted Sports Authority’s Demise and Shows that Retailers Can Benefit From It

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Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit when a retail competitor goes out of business.

One man's loss is another man's victory.

Topics: Mobile Web Development, Big Data, Analytics, Vertical - Retail, Metrics

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