July 5, 2016

Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen

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Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers. According to the results of neuroscience research by Light Reaction and Spark Experience, time spent looking at ads was less than 200 milliseconds per view, while time spent looking at interstitial ads was slightly more than 800 milliseconds. 

Gone in a blink of an eye.

Topics: Mobile Web Development, Advertising, Analytics, Digital Marketing, Research and Insights

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