June 21, 2016

Mobile Ad Spend Nears $100 Billion


Worldwide, brands will blow $99.3 billion on mobile advertising next year, beating out the $97.4 billion they’ll drop on desktop ads. Mobile growth is refusing to slow at expected rates. By 2018, mobile will make up 58% of the total ad market.

Mobile is beyond hot right now.

Topics: Mobile Web Development, Analytics, Advertising, Research