July 8, 2016

Millennials are Killing the Golf Industry


Millennials are having a huge impact on the sporting-goods industry. First off, millennials aren't into golf. That could be terrible news for the industry as a whole. Second, though millennials may be enamored with fitness classes (like SoulCycle, for instance), biking on the road hasn't captured them as much.

Ta ta, tee time.

Topics: Research and Insights, Innovation, Millennials