July 20, 2016

Michelob Ultra: Get Fit...Then Get Lit


Michelob Ultra is thriving even as nearly every other mainstream domestic beer is in slow decline. In the past three years, Ultra’s annual shipments have risen 27% from 4.1 million to 5.2 million barrels. Learn why the American brand is thriving in the tired domestic beer space. 

Behold the macrobrew miracle.

Topics: Research and Insights, Vertical - Alcohol, Branding, Culture