July 20, 2016

Michelob Ultra: Get Fit...Then Get Lit

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Michelob Ultra is thriving even as nearly every other mainstream domestic beer is in slow decline. In the past three years, Ultra’s annual shipments have risen 27% from 4.1 million to 5.2 million barrels. Learn why the American brand is thriving in the tired domestic beer space. 

Behold the macrobrew miracle.

Topics: Research and Insights, Vertical - Alcohol, Branding, Culture

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