June 9, 2016

McDonald’s: It’s the Glue That Holds Communities Together


On the morning of their wedding, Omar and Betty shared a breakfast of egg McMuffins at a small McDonald’s table, dressed in their finest clothes. Few understand celebrating at a McDonald’s. When many lower-income Americans feel isolated and empty, they yearn for physical social networks. All across US, this happens organically at McDonald’s.

The ROMEO club - Retired Old Men Eating Out - doesn't sound too shabby.

Topics: Culture, Research, Consumer Insights, QSR