June 20, 2016

Mattel Redeems Itself with the Rather Excellent 'Game Developer Barbie'


In a ceaseless effort to remake the image of Barbie, Mattel has released “Video Game Developer Barbie,” meant to give young girls the idea they too can succeed in a traditionally non-Barbie-like field. It’s also supposed to help make up for a rather cringey print book “Barbie: I Can Be a Computer Engineer,” where Barbie was forced to ask her male colleagues for help with her work after she screws up and her computer gets a virus.

She codes and she's awesome.

Topics: Innovation, Inspiration, Culture, Vertical - CPG