September 15, 2016

Marriott Bets on Loyalty in New Campaign


Marriott International is injecting its new marketing with a dose of its real-life members. The hotel chain, which owns 19 different brands, is promoting its Marriott Rewards loyalty program with a new campaign featuring a few of its 57 million members. On Thursday night, the chain will air a 30-second introductory spot featuring a Rewards member who is a marine archeologist and a mother, as she scuba dives near the Ritz-Carlton Grand Cayman.

Let's hear it for loyalty.

Topics: Branding, Vertical - Travel, Advertising