July 1, 2016

Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years


Believe it or not, Keds turns 100 years old this month. That makes Keds 32 years older than Puma, 33 years older than Adidas, 48 years older than Nike and half a century older than Vans. And as you might expect, Keds is marking the occasion by cranking up its marketing.

Give women good shoes and they can rule the world.

Topics: Innovation, Branding, Inspiration, Vertical - Fashion, Advertising