September 26, 2016

Marketers Say Facebook Video Metrics Scandal is Overblown


The WSJ called the miscalculation “an embarrassment to Facebook”, which spurred a firestorm of criticism amongst the media. But TechCrunch spoke to a dozen social marketing executives that work directly with these metrics, and the consensus was that there are far more important measurements to look at, and the error wouldn’t necessarily impact spend if marketers looked at analytics more holistically.

Nothing to see here, folks.

Topics: Digital Marketing, Social Media, Digital Products, Advertising, facebook, Video