August 12, 2016

Macy’s is Closing 100 Stores. Where Did All of Its Customers Go?

Macy’s announced yesterday morning that 100 of its 728 stores will ring up their final sale sometime over the next year, as the famed department-store chain continues to struggle in the fast-changing retail environment. Is anyone really surprised? Chances are that you’re part of Macy’s problem.

I certainly am.

Topics: Digital Strategy, Culture, Vertical - Retail, Consumer Insights