April 26, 2016

Lowe’s Enlists Snapchat, Facebook Mobile Video in New Push to Reach Millennials

Lowe’s is expanding its popular “Fix in Six” Vine campaign by leveraging new features, such as flip video, on Facebook, Instagram and Snapchat along with a long-form video called “House Love” that pulls at the heart strings. The social campaign includes a mix of DIY home improvement ideas, seasonal home maintenance recommendations, and tips and tricks to solve some of the daily challenges that come with maintaining or personalizing your home.  

Get your spring-cleaning on.

Topics: Social Media, Content Marketing, Branding