September 8, 2016

Lego is Now So Popular That It Tried to Stop Americans Buying Any More Bricks


Lego is now so popular that the Danish company, struggling to keep up with demand, decided this year to discourage US consumers from buying any more of its celebrated building blogs. The world’s most profitable toymaker reported plateauing North America sales, for the first half of 2016, but Lego chief financial officer John Goodwin said that was all part of a wider strategy. 

Let go of our Legos.

Topics: Culture, Advertising, Vertical - CPG, Business Model