August 4, 2016

Journalists Still Trust Traditional Media Over Social

newsroom-2016080207280861-2.jpgTraditional media still holds an edge over social media as the most trusted media channel, according to Ogilvy’s annual media survey. When it comes to buying a product, 37% said traditional earned media is a leading channel for driving purchasing decisions. Social media is not far behind, with 28% saying it drives purchase decisions.

More places for a good story than ever.

Topics: Media, Social Media, Content Strategy, Content Development, Research and Insights