October 17, 2016

‘It’s PR’: Fashion Marketing is Failing to Understand Data


Luxury fashion houses are notoriously slow-movers when it comes to embracing digital technology. Industry reports show that online is the fastest growing channel for luxury goods by far. According to Bain research, while the entire luxury goods market is expected to grow by 2 to 3 percent in the next five years, the online luxury goods market is expected to grow by 20 percent in the same period. With the entire industry behind in moving to online shopping, that mindset has affected is data-driven marketing growth as well.

That's a chic number.

Topics: Digital Marketing, Big Data, Digital Strategy, Vertical - Fashion