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'It's Complicated'? with Retailers' Social Media

Do you have your credit number memorized because you are a frequent online buyer? No? Well, maybe your bank account is better off than mine. Nonetheless, online retail is at an all time high, with e-commerce sales Inc. 500 companies, the top three social media platforms with the most users are Facebook (74%), LinkedIn (73%), and Twitter (64%). These sites are great points of entry for retailers, but we don't suggest these be the only sites retailers should be utilizing, as it all depends on retailers' overall objectives and goals. One of the most common social media pitfalls is feeling the need to be present on all social channels available. It is important to remember all social media platforms are not created equal ' they differ in purpose, tone, and require different approaches. Not to mention the bandwidth issues associated with trying to manage multiple platforms is huge. Quality over quantity is a pretty good rule of thumb here.

With sites like Pinterest gaining steam and Facebook attracting 500 million unique users monthly, here are a few tips for how to leverage your social media channels to drive retail:

  • Reputation management. You can't ignore the fact that Facebook alone now has over 900 million users who may be talking about you, and there are a dozen other platforms that have over 100 million users, such as Twitter, LinkedIn and, Google+. You need to protect and grow your brand, so the first step is to know what's going on. The best defense is a good offense.
  • Build your brand visibility to position yourself as an expert. Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility and become a thought leader for that topic and a voice that people trust in your industry. That's how you brand yourself as an expert in your niche and make your company the one that others seek out. Customers today trust those they know and those they see others trusting. This doesn't mean spamming users with articles and opinions. Generate thoughtful conversation and make use of imagery, which catches user attention.
  • Increase customer leads and conversion. With most of the population now using social media, at least 30% of users look at business profiles on Facebook, Twitter and LinkedIn before buying any product or service. Of those, approximate 70% said they wouldn't deal with a new company if it didn't have a social media presence. Having a presence doesn't mean having a dormant page. You need to make users feel special. Creating exclusive deals for fans and followers is a great way to drive traffic and increase conversion.
  • Maximize customer retention. It's a well-known adage of business that efforts to retain existing customers have tremendous payback, compared to the costs of attracting new customers. Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty.
  • Be Proactive.  Why not ask customers for feedback before there is a problem, and watch what they are telling their friends, both good and bad? The ability to monitor consumer tastes also grants access to a wealth of information that may help with product line planning and inventory.

While social media does have the ability to drive sales and increases conversion rates from various platforms, it is first and foremost a forum for two-way communication between customers and retailers. It also presents a fast and cost-effective way to gather information about new markets. The bottom line is retailers need to determine the most appropriate platform to fulfill objectives and communicate business messages.

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Predicting the 2020 Console War Winner With Google Trends

Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries    Xbox series x price – 550,000+ queries    Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Wins 4 Hatch Awards

AMP Agency took home 4 awards last night at the 60th annual Hatch awards that celebrates creative excellence in New England. AMP won bronze awards for the below work: “Eastern Bank’s Color & Capital for Good closing Boston’s wealth Gap” Work for Good Category “Facebook’s Gaming Just Like Us” Film Category “Stop & Shop’s On Your Terms”Design Category AMP also won a Merit award for work done with RXBAR.  Be sure to check out AMP’s article featured in the Boston Globe that looks at the virtual realities of advertising and how flexibility led to a creative growth spurt in marketing in 2020.