October 14, 2016

Is It Even Possible to Sell “Luxury” On Amazon?


While much of Amazon’s sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it’s expected to become the biggest apparel seller in the US. And yet high-end luxury labels aren’t biting. Jean-Jacques Guiony, CFO of LVMH, which owns Louis Vuitton and other luxury labels, told analysts this week that there is “no way” it would do business with Amazon. What is so unappealing about Amazon’s business model?

Exclusivity vs inclusivity.

Topics: eCommerce, Vertical - Retail, Consumer Insights, Business Model