November 8, 2016

Instagram's Ad Business is On a Rapid Trajectory

Screen Shot 2016-11-08 at 11.45.28 AM.pngIn September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder.

All in a year's work.

Topics: Social Media, Digital Products, Advertising