August 3, 2016

Instagram Takes On Snapchat With Its Very Own Stories Offering

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Instagram appears to have drawn some inspiration from one of Snapchat's most popular features, unveiling its very own ephemeral content service dubbed 'Instagram Stories'. Instagram Stories is not unlike Snapchat Stories in the sense that it allows users to share a chronological slideshow of videos and pictures with their friends on the platform. On both apps, these streams disappear after 24 hours.

Your move, Snapchat.

Topics: Social Media, Innovation, Branding, Advertising, Instagram

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