May 11, 2016

Infographic: How Gen Z Girls Shop and Socialize Online

We talk a lot about millennials as the demographic du jour, but that’s going to change soon. Enter Gen Z – the demographic starting middle school or finishing up college.Today, their purchasing power is low, but in 4 years they will make up 40% of consumers. And they know exactly what they want and how they want to be marketed to.

 Girls run the world.

Topics: Gen Z, Culture, Vertical - Fashion, Research, Vertical - Retail