September 2, 2016

IKEA is Opening a DIY Restaurant But You'll Have to Cook Your Own Damn Dinner

Having dinner cooked for you is one of life's little luxuries. But Ikea's new eaterie takes the Swedish retailer's DIY ethos to a new level. IKEA is opening a "Do-It-Yourself Restaurant", in which diners will be the chefs. Anyone attending IKEA's 'Dining Club' will be able to cook a meal for up to 19 pals under the supervision of a head chef.  

Defrosted Swedish meatballs, anyone?

Topics: Innovation, Culture, Vertical - Retail