September 2, 2016

IKEA is Opening a DIY Restaurant But You'll Have to Cook Your Own Damn Dinner

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Having dinner cooked for you is one of life's little luxuries. But Ikea's new eaterie takes the Swedish retailer's DIY ethos to a new level. IKEA is opening a "Do-It-Yourself Restaurant", in which diners will be the chefs. Anyone attending IKEA's 'Dining Club' will be able to cook a meal for up to 19 pals under the supervision of a head chef.  

Defrosted Swedish meatballs, anyone?

Topics: Innovation, Culture, Vertical - Retail

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