July 27, 2016

IBM Hired Hundreds of Designers to Figure Out What Customers Want


IBM, Cognizant, Infosys and others have been racing to hire thousands of designers who once would have taken more specialized jobs—say, at an ad agency—to team up with engineers and consultants and embed with a multiplicity of clients. Besides providing customer insights, the teams encourage constant feedback and tweak products as they're builta process aimed at getting them out faster. It's how successful Silicon Valley startups operate but radical for the IT services industry.

Products for the people.

Topics: Research and Insights, Experience and Service Design, User Experience, Design, Design Thinking, Technology