April 6, 2016

How Under Armour Wants to Use Data to Make You Healthier

Over the past few years Under Armour has been building up its suite of fitness and health apps through both acquisitions and brand-created products. This investment in apps has resulted in Under Armour being the overseer of the world’s largest digital health and fitness community. By maintaining such a large community of individuals tracking their fitness goals and accomplishments, Under Armour has access to a bounty of data that they are looking to integrate and analyze to develop a personalized fitness and lifestyle “coach” for athletes of all levels.

No, you still can’t skip leg day.

Topics: App Development, Connected Personalization, Big Data